央视网消息：2026年开年，我国电影市场红红火火。据网络平台数据，截至2月22日22时19分，2026电影春节档总票房（含预售）已超52亿 元。 2026春节档观影人次破亿 截至目前，2026年春节档观影人次已经突破1亿，春节档已连续8年观影人次破亿。 "看电影过大年" 影片与衍生品共拓市场 和网络平台统计数据相呼应的是2026年春节期间各地电影院里的热闹场景。"看电影过大年"成了市民和游客欢度新春的热门方式之一。 在北京市延庆区的一家影院，自助取票机前、售票窗口旁，全家组团的、朋友结伴而来的观众络绎不绝。 2026年春节档影片类型丰富，喜剧、动画、动作、科幻等一应俱全，兼顾老人、孩子、年轻人的不同喜好。 春节档的热映也给电影衍生品带来了更多销路。在北京市朝阳区一家商场里，《熊猫计划之部落奇遇记》快闪活动吸引了大量市民，憨态可掬 的大熊猫和机器熊猫与大小朋友们一起互动。 "影院+"跨界联动 探索融合消费新模式 2026年春节假期，在甘肃省兰州市，多家影院充分发挥了"电影+"的跨界联动。不仅延伸了"电影+"业态内涵，也为春节档消费市场注入新活 力。 春节期间，兰州市某影城将非遗技艺展示引入影院空间。观众可在观影 ...

截至2月21日12时03分，2026年春节档电影总票房（含预售）已突破40亿元，同时年度总票房（含预售）超过60亿元，彰显了电影市场的良好势头。今 年春节档的突出亮点在于"电影+"模式对客流、消费的多元拉动效应，影城通过电影衍生品、体验场景创新和餐食升级等方式，有效拓展了"电影+"消 费场景。 记者：孙蕾 新华社音视频部制作 【纠错】 【责任编辑:薛涛】 记者在北京万达影城、耀莱影城等实地采访发现，影城推出了电影相关文创、马年生肖爆米花桶、影片元素抓娃娃机等多样化周边产品，以及VR、桌 游等互动项目，丰富了供给体系。受访观众表示，春节档电影上映期间，影城为观众提供了充足的情绪价值供给，增强了对观众的吸引力。 ...

试点聚焦五大任务：培育观影消费增量、推动影院消费升级、创新电影衍生消费、打造"电影+"消费品牌、建立消 费监测体系。 国家及省级政策、资金将向试点城市倾斜，旨在以电影为核心，构建多元消费生态，拉动经济增长。 郑州市此次入选并非偶然。近年来，郑州电影产业发展成效显著：2025年全市电影票房6.49亿元，同比增长 21%，领跑全省；拥有营业影院156家、银幕1180块，引进LED、CINITY放映系统及全国首家院线坐观式XR影 厅，硬件水平与观影体验居区域前列。 近日，在北京举行的"2026电影经济促进年"启动仪式上，国家电影局、商务部正式公布全国"电影+"消费综合试点 城市名单，郑州市作为河南省唯一入选城市成功跻身其中。这标志着郑州电影产业向多元消费生态转型迈出关键 一步，将为城市文化消费升级注入新动能。 拉动消费增长：利用试点政策与资金打造新型消费场景，带动文旅及服务业消费； 培育产业生态：盘活闲置空间改造影视载体，吸引创意人才集聚，创造新型就业岗位。 接下来，郑州将对标国家要求，细化完善三年试点实施方案，明确项目清单、责任主体与时间节点，推动影院升 级、衍生品开发、节展品牌建设等举措落地，力争形成可复制的" ...

央视网消息：2026年电影春节档从大年二十八一直到正月初七，被称作"史上最长春节档"。2026年春节档与往年有哪些不同？ 春江水暖鸭先知，资本市场早就闻风而动。节前最后一个交易日，A股影视院线板块集体"飘红"。光线传媒涨超15%，横店影视、 博纳影业、中国电影也纷纷走高。港股这边，猫眼娱乐、橙天嘉禾同样迎来上涨行情。这波行情有实打实的硬逻辑支撑。 第一，政策"定心丸"给得足。2026年2月，国家电影局等部门牵头启动"2026电影经济促进年"，全年将投放不少于12亿元惠民观影 补贴。金融端也跟上节奏，中国银联联动银行、院线推出多券叠加优惠，让老百姓看电影更实惠、支付更便捷。 第二，片子够硬，观众买账。《飞驰人生3》《惊蛰无声》《镖人：风起大漠》等强片扎堆，类型丰富，老少咸宜。"超长档期+优 质供给"等于给票房上了双保险。 说到底，今天的中国电影早就不是"放完就散"的单场演出。一张小小的电影票，如今已成了连接情感、激活消费的"文化纽带"。它 承载的不只是剧情与特效，更是团圆的笑声、城市的温度，和我们对美好生活的共同期待。 第三，基本面回暖。2025年，全国电影票房重回500亿元，上市公司盈利改善，为股价上涨提供了 ...

通知提出，营造"电影+市集"特色场景，将电影主题融入市集空间和品牌营销，通过塑造电影元素环 境、开设电影主题市集、售卖电影衍生品、组织电影宣发活动等形式，打造电影主题消费地标、制造消 费热点。开展"电影+大集"品牌活动，结合热门电影档期、下沉市场消费季、民俗活动、农历赶集、农 产品采摘采收、土特产展销等节点，策划举办常态性或节庆性电影主题大集，搭建"电影里的家乡味"展 销区，推动地方土特产、手工食品与相关电影情节联动宣传。组织"电影+云集"商品展销，支持开设重 点电影IP官方旗舰店，鼓励电商平台企业设置官方专区，打造"不落幕"的线上展销会。 通知还提出，支持互联网电影售票平台、新媒体平台发挥宣传引流作用，为电影宣介、地方特色产品营 销提供平台服务和技术支持。支持院线影院提高数智化能力，有效汇集周边商贸资源，实现消费联动。 （来源：千龙网） 新华社北京2月12日电（记者邢拓）记者12日从国家电影局获悉，近日，国家电影局、商务部联合印发 《关于开展"跟着电影逛市集"活动的通知》，推动电影消费与市集消费跨界联动，促进电影经济发展， 激活下沉市场消费潜力。 ...

8172.59亿元的全产业链产值，1:15.77的票房拉动系数，与核心产业2266.18亿元、间接产值2515.46亿元、外溢产值3390.95亿元的三级产值架 构清晰昭示，这组数据不仅是2025年中国电影产业的经济成绩单，更是一场认知革命的宣言。它彻底打破了"唯票房论"的桎梏，让电影从银 幕内的艺术产品，升维为撬动跨领域融合、承载国家文化经济双重使命的核心枢纽。 在"新场景""新业态"成为国家文化产业发展关键词的当下，"电影+"以其独特的生态重构能力，凭借对经济增长、文化传承、社会赋能的多维 价值，成为国家重点布局的战略级赛道。这场变革的深层逻辑，是从"单一票房评估"到"全生态价值衡量"的产业进化，更是文化与实体经济 深度融合的国家实践。 刁基诺 《东极岛》拉动舟山旅游。 票房只是产业价值的"冰山一角" 长期以来，"唯票房论"如同套在电影产业头上的"认知枷锁"。但如果仅将518.32亿元的年度票房等同于当今电影产业的全部价值，却忽视了其 背后7654.27亿元的间接与外溢产值，这种评判标准，忽视了电影作为"产业枢纽"的跨界赋能本质。从产业经济理论视角看，电影产业的价值 遵循"乘数效应"：1元票房背后，是制作 ...

Group 1 - The core viewpoint of the articles indicates that by 2025, the total retail sales of social consumer goods are projected to reach 50.1 trillion yuan, with a growth rate of 3.7% [1] - Retail sales of goods are expected to grow by 3.8%, while catering revenue is anticipated to increase by 3.2% [1] - The contribution rate of final consumption expenditure to economic growth is expected to reach 52%, continuing to serve as a main engine for economic development [1] Group 2 - During the "14th Five-Year Plan" period, the total retail sales of social consumer goods have successively surpassed new milestones of 40 trillion, 45 trillion, and 50 trillion yuan [1] - The "old-for-new" policy is expected to drive retail sales of home appliances and communication equipment to exceed 1 trillion yuan each, setting historical highs [1] - The consumption potential is continuously being released, with over 129 million units of 12 categories of home appliances being replaced and over 9.1 million digital products being purchased in 2025 [1] Group 3 - The trend of consumption upgrading is evident, with sales of smart glasses, smartwatches, and smart bands increasing by over 40% [1] - The economic vitality is robust, with frequent launches of new products in the fields of smart connected vehicles and smartphones, and the rapid establishment of flagship stores for domestic and international brands [1] - The "IP + consumption" trend is thriving, with sales of movie derivatives during the summer season in 2025 expected to double year-on-year [1] Group 4 - The acceleration of industrial transformation and upgrading is being promoted by the "old-for-new" policy, effectively enhancing new productive forces [2] - The sales proportion of first-level energy efficiency or water efficiency products among the 12 categories of home appliances has reached over 90% [2] - There has been a significant increase in the variety of home appliance products, with 17.78 million new types added in 2025, representing a year-on-year growth of 28.89% [2]

Group 1 - The total retail sales of consumer goods in 2025 are projected to reach 50.1 trillion yuan, with a growth rate of 3.7% [1] - Retail sales of goods are expected to grow by 3.8%, while catering revenue is anticipated to increase by 3.2% [1] - Final consumption expenditure is expected to contribute 52% to economic growth, continuing to play a key role as the main engine of economic development [1] Group 2 - The consumption of durable goods is showing positive growth, with the trade-in of old consumer goods driving sales in related categories to 2.61 trillion yuan, benefiting 366 million people [1] - Retail sales of passenger cars are projected to reach 23.744 million units, reflecting a growth of 3.8% [1] - The retail sales of staple food and oil products in large-scale units are expected to grow by 9.3%, indicating a shift towards health-conscious consumption with organic and green food becoming popular [1] Group 3 - The retail sales of clothing, shoes, hats, and textiles are projected to grow by 3.2%, while daily necessities are expected to see a growth of 6.3% [1] - There is a strong demand for upgraded consumer goods, with retail sales of sports and entertainment products in large-scale units expected to grow by 15.7% [1] - Sales of smart glasses, smartwatches, and smart bands on key platforms are anticipated to increase by over 40% [1] Group 4 - The consumption of specialty products is expected to be vibrant in 2025, with a surge in new product launches in smart connected vehicles and smartphones [2] - Domestic and international brands are accelerating the establishment of flagship stores, stimulating new consumption momentum [2] - The trend of "IP + consumption" is thriving, with sales of movie derivative products during the summer season expected to double year-on-year, leading the consumption wave [2]

Group 1 - The core viewpoint of the articles emphasizes the significant growth in consumer spending and the successful implementation of consumption-boosting initiatives in China, particularly in the context of the "14th Five-Year Plan" [1][2][3] Group 2 - In 2025, the total retail sales of social consumer goods reached 50.1 trillion yuan, with a growth rate of 3.7%. Retail sales of goods increased by 3.8%, while catering revenue grew by 3.2%. Final consumption expenditure contributed 52% to economic growth, reinforcing its role as a primary engine for economic development [1] - The consumption of durable goods showed a positive trend, with the sales driven by the "old for new" consumption initiative reaching 2.61 trillion yuan, benefiting 366 million people. The retail volume of passenger vehicles reached 23.744 million units, growing by 3.8%, with the penetration rate of new energy vehicles at 53.9% [1] - Retail sales of home appliances exceeded 1.17 trillion yuan, marking an 11% increase, while sales of communication equipment, cultural office supplies, and furniture grew by 20.9%, 17.3%, and 14.6% respectively [1] - Daily consumer goods maintained stable growth, with retail sales of grain and oil food increasing by 9.3%. Health-conscious consumption became mainstream, with organic and green agricultural products gaining popularity [2] - Retail sales of clothing, shoes, and textiles grew by 3.2%, with new styles like Hanfu and "Ma Mian Qun" gaining traction. Daily necessities saw a growth of 6.3% [2] - Demand for upgraded products surged, with retail sales of sports and entertainment goods increasing by 15.7%. Sales of smart glasses, smartwatches, and smart bands grew by over 40% [2] - The jewelry retail sector saw a growth of 12.8%, with products that blend traditional cultural elements and modern design being favored by consumers [2] - The release of new products in sectors like smart connected vehicles and smartphones invigorated the economy, with domestic brands gaining popularity through innovative collaborations [2]

Core Insights - The year 2025 marks the conclusion of the "14th Five-Year Plan," with a focus on boosting consumption through various initiatives, including the "Buy in China" brand and the promotion of old-for-new consumption programs [1] Group 1: Retail Performance - The total retail sales of consumer goods reached 50.1 trillion yuan, growing by 3.7%. Retail sales of goods increased by 3.8%, while catering revenue grew by 3.2% [1] - Final consumption expenditure contributed 52% to economic growth, reinforcing its role as a primary driver of economic development [1] - During the "14th Five-Year" period, retail sales of consumer goods surpassed significant milestones of 40 trillion, 45 trillion, and 50 trillion yuan, supporting sustained economic recovery and meeting the needs of the populace [1] Group 2: Durable Goods Consumption - The consumption of durable goods showed positive growth, with sales driven by the old-for-new consumption program reaching 2.61 trillion yuan, benefiting 366 million people [1] - Retail sales of passenger vehicles reached 23.744 million units, growing by 3.8%, with the penetration rate of new energy vehicles at 53.9% [1] - Retail sales of home appliances exceeded 1.17 trillion yuan, growing by 11%, marking the second consecutive year of surpassing the trillion yuan threshold [1] Group 3: Daily Necessities and Upgraded Goods - Retail sales of staple food and oil increased by 9.3%, with health consumption becoming mainstream, and organic and green agricultural products gaining popularity [2] - Retail sales of clothing, shoes, and textiles grew by 3.2%, with new styles like Hanfu and "Ma Mian Skirt" gaining traction [2] - Retail sales of sports and entertainment goods surged by 15.7%, driven by high demand for ice and snow sports equipment [2] Group 4: Specialty Goods and New Trends - The economy showed vitality with the launch of new products in smart connected vehicles and smartphones, accelerating the establishment of new brand stores [2] - Domestic products gained popularity, with collaborations between traditional brands and new consumption brands leading to innovative products and experiences [2] - The "IP + consumption" trend flourished, with sales of movie merchandise during the summer season doubling year-on-year, driving consumer enthusiasm [2]