Core Viewpoint - Zhang Chaoyang, the founder and CEO of Sohu, emphasizes that in the current "video self-media era," creating hotspots is the key to marketing success, contrasting with the traditional media "1.0 era" where events could spread well without packaging [1] Group 1 - The transition from traditional media to the "video self-media era" allows for easier secondary fermentation and "viral" dissemination of events through formats like video, live streaming, and user-generated content [1] - Companies that remain "stuck in the past" will likely become losers in the evolving media landscape [1]