私域直播电商的直播现场。张婉晴 摄 制图：张焱莉 郑州市管城回族区新发展·楷林智慧广场5号楼，聚集了一批私域直播电商上下游企业。受访者供图 进入微信分享的专属链接付费听心理学课程；专家直播解答育儿难题并推荐商品，单场奶粉成交额破千万 元；咖啡品牌通过企业微信社群叠加直播赠礼实现用户复购…… 这些看似分散的场景，都是私域直播的具体形态。艾瑞咨询数据显示，2023年私域直播市场规模突破千亿 元，超70%的企业将私域直播作为营销战略的重要部分。进入2025年，公域平台发展趋于稳定，私域直播市 场规模不断扩大，行业正加速演进。 私域直播电商到底是什么？河南私域直播电商发展情况怎样？爆发式增长背后，又面临着哪些问题？近期， 记者对私域直播电商行业进行了调研，对话相关企业和专家学者，了解这种电商新玩法背后的逻辑。 作为品牌、商家社群运营的重要手段，如今私域直播也被应用于知识付费、线上社区团购等场景，并逐渐形 成"私域直播+电商"业态。"私域直播电商，指商家通过私域直播软件向自有客户提供直播带货服务。"河南省 社会科学院数字经济与工业经济研究所副所长刘晓萍说，目前，私域直播电商主要在微信生态上运行，其主 要的受众是55岁至 ...

每经记者｜杨欢 每经编辑｜刘艳美 据浙江发布消息，7月18日丽水机场将迎来首航，标志着丽水正式迈入"航空时代"。丽水机场距市中心约15公里，定位为国内 支线机场、旅游机场，飞行区等级为4C，本期按年旅客吞吐量100万人次、货邮吞吐量4000吨的规模设计。航站楼融合丽水山 水特色，集便捷出行与特色商业于一体，为旅客提供安全、便捷、舒适的乘机体验。 丽水机场初期将开通北京首都、上海浦东航线，8月起，将陆续开通深圳、贵阳、广州航线（具体执飞航司及时刻待民航批复 后公布）。10月民航冬春换季后，计划进一步增加前往重庆、成都、西安、长沙、武汉、青岛、哈尔滨等热门城市的航线 （将根据保障能力稳步推进）。 解读：浙江省发展规划研究院课题组曾在2023年提出过一条浙江地区差距的分割线——"清大线"，以杭州临安清凉峰镇为起 点，到温州苍南大渔镇为终点的直线。线的东北侧，水系纵横、土壤肥沃，经济社会发展总体较好；线的西南侧，群山连 绵、耕地稀缺，经济发展水平相对落后。 从地图上看，丽水基本位于"清大线"西南侧，市域面积1.73万平方公里，是浙江省陆域面积最大的地级市，占全省的1/6，全市 90%以上的辖区面积是山地，素有"九山半 ...

"与'宁'一起开发神奇闲鱼""上闲鱼，真神奇"，这些闲鱼广告不仅出现在网红城市的标志性景点， 还在全国多个城市的公交站台、楼宇电梯、电子大屏落地，甚至频繁闪现在一些常用的APP开屏页 中。 除了对闲鱼首位代言人刘宇宁进行广告宣传外，"整体还是围绕'神奇的闲鱼'展开。"闲鱼市场部负 责人称，这是其部门7月的重点项目。自2014年7月以独立手机应用软件存在以来，闲鱼团队也在 每年7月进行周年庆。 去年7月十周年之际，闲鱼CEO丁健强调，平台定位正从"二手交易平台"调整为"年轻人的兴趣交 易社区"。今年初，阿里巴巴创始人马云又在现身闲鱼办公区时提及，闲鱼应该是一条"神奇的 鱼"，应该做一个娱乐平台，要用各种神奇的创意，服务年轻人的生活方式，也为年轻人创造更多 的机会。 马云到访闲鱼提出的"神奇"二字，也成为这一平台迈入第11 个年头的关键词。 作者：钱玉娟 封图：东方IC 重庆轻轨二号线李子坝站，因穿楼而过的设计，成为网红景点。最近，在李子坝站"打卡"的人们， 每隔半小时就会捕捉到一辆闲鱼主题的"痛车"——平素的白色车身被装点成清新的黄色，整体还印 有明星刘宇宁及其代言的闲鱼品牌宣传语。 马云到访闲鱼提出的"神奇" ...

内容概要：演唱会直播是线下演出数字化延伸的核心形态，通过实时流媒体技术将现场表演同步至线上 平台。步入21世纪的人们，已经不再满足于基本的物质与精神生活需求，聆听演唱会已成为都市居民休 闲、放松的一种高品质体验。2020年以前，我国演唱会演出形式一直以线下场馆表演为主。2020年以 前，我国演唱会收入逐年递增，发展形势良好，2018年我国演出收入514.11亿元，2019年为538亿元。 疫情影响下，2020-2022年我国演出市场进入了低潮，2020年我国演出收入247.48亿元，2021年为335.85 亿元，2022年则为243.6亿元。随着经济的复苏，2023年演出收入739.94亿元。2024年达到796.29亿元。 而作为新时代产物--网络直播演唱会，凭借其高科技的应用和线上多元营销方式的加持，在演出细节的 完善、演出内容的丰富、营销路径的拓展等方面，给予观众零距离较好的视听体验，行业已发展成为又 一大新兴演唱会模式，且与线下演唱会互补，共同促进着音乐演出市场的繁荣发展。 上市企业：腾讯控股[00700] 相关企业：北京密境和风科技有限公司、上海幻电信息科技有限公司、微梦创科网络科技（中国）有限 ...

智通财经7月12日电，苹果公司据称有望获得F1赛事在美国的直播权。 ...

苹果公司据称有望获得F1赛事在美国的直播权。 ...

（图片来源：摄图网） 店播崛起：消费生态的范式革命 《2025直播电商行业发展白皮书》揭示三大核心趋势：店播成交额占比突破58%、主播职业化认证体系全面落地、产业带商家参与度同比增长52%。抖音 平台618数据显示，店播贡献的GMV占比达53%，其中单场破千万的直播中，74%来自品牌自播。这种转变源于店播对"人货场"关系的深度重构。 在服装领域，COCO ZONE主理人刘一一将直播间升级为"云端造型实验室"，通过3D量体技术为用户生成个性化穿搭方案，单场GMV突破8000万元；珠 宝品牌周大福创新"区块链溯源+AR试戴"系统，消费者扫码即可查看钻石从矿区到柜台的全流程，618期间店播销售额同比激增310%。传统产业带如汕尾 珠宝商刘川东，通过"5G背包+移动直播间"实现矿区直播，单场销售额从数千元跃至320万元，印证了店播在跨行业领域的强大适应性。 更深层的变革在于供应链的柔性改造。某国产美妆品牌通过店播预售数据反向定制产品，将新品开发周期从18个月压缩至45天，库存周转率提升3倍。这 种"以销定产"的模式，使某护肤品牌在618期间实现零库存清仓，利润率提升12个百分点，展现出店播对传统电商模式的颠覆性价值。 ...

Core Viewpoint - The article discusses the challenges and failures associated with the co-CEO model in the Chinese internet industry, highlighting the case of Himalaya and other companies that have adopted this structure, ultimately questioning its effectiveness in a fast-paced and competitive environment [1][2][3]. Group 1: Co-CEO Model Challenges - The co-CEO model can lead to inefficiencies, decision-making delays, and internal conflicts due to shared responsibilities and differing strategic visions [1][2][3]. - Companies like Himalaya, Bitmain, and Kuaishou have experienced significant struggles under co-CEO leadership, often resulting in strategic misalignment and operational chaos [3][5][6]. - The co-CEO structure may initially provide stability during transitions, but it often fails to deliver long-term success in the rapidly evolving tech landscape [1][2][3]. Group 2: Case Studies - Himalaya, despite having a strong market position with approximately 300 million MAU and 60% of mobile audio listening time in China, faced four failed IPO attempts and struggled with monetization [2][3]. - Bitmain's co-CEO model led to internal strife and a decline in market position, with the company failing to adapt to competitive pressures and ultimately stalling its IPO process [5][6][8]. - Kuaishou's dual leadership initially thrived but later faced challenges as the need for decisive action increased, leading to a restructuring of its management [22][25]. Group 3: Conditions for Success - Successful co-CEO arrangements are rare and typically require clear division of responsibilities, mutual respect, and a higher authority to make final decisions [17][29][30]. - In stable industries or during transitional phases, co-CEO structures may provide temporary benefits, but they are less effective in the dynamic and competitive environment of the internet sector [28][30][31]. - The article suggests that co-CEO models may work better in companies with distinct, independent business lines or where one leader has ultimate decision-making authority [29][32].

Core Insights - The "Ma Shang You Huo" gig platform has been fully upgraded to include a video account and live streaming features, creating a comprehensive online platform for gig supply and demand [1][3] Group 1: Platform Features - The upgraded "Ma Shang You Huo" app has a clearer interface, making it easier for users to find popular job postings and understand job details such as salary, duration, and benefits [3] - The platform now offers a more diverse range of job types, including positions in e-commerce, logistics, home services, and new media roles, catering to the varied needs of gig workers [3][4] - The registration process has been simplified, allowing users to complete real-name registration with just three pieces of information, and enabling them to choose their work dates flexibly [3] Group 2: Job Opportunities and Training - The "Ma Shang You Huo" video account will accurately filter and push quality gig job information across various sectors, including catering, logistics, and administrative roles [4] - Monthly online and offline job fairs will be organized to connect gig workers with high-demand job opportunities in key industries such as high-end manufacturing and biomedicine [4] - The platform promotes free skills enhancement training programs to encourage gig workers to participate and improve their employability [4]

Group 1 - The core viewpoint of the article is the release of the "Beijing's Special Action Plan for Deepening Reform to Boost Consumption," aiming for an average annual growth of around 5% in total consumption by 2030 and the establishment of 2 to 3 new consumption landmarks worth over 100 billion [1][3] - The plan includes measures to enhance residents' consumption capacity, such as improving the minimum wage adjustment mechanism and promoting labor income through infrastructure projects [3] - The action plan emphasizes support for three key consumption areas: cultural entertainment, esports, and domestic brands, encouraging new business models and international events in these sectors [3] Group 2 - The plan aims to enhance Beijing's global consumption market influence and resource allocation capabilities, contributing to the construction of an international consumption center city [1] - It also highlights the importance of housing fund utilization, allowing depositors to withdraw funds for down payments while applying for personal housing loans [3] - This is not the first initiative focusing on fashion consumption, as a previous plan was released in June 2023 to expand fashion consumption [4]