转自：贵州日报 谌晗 "一天直播4小时，一天生活费有了""相当于带薪学习，不干白不干"……时下，一些大学生通过直播尝 到"甜头"，学习直播、吃饭直播已是常态，走路直播、睡觉直播也屡见不鲜。部分直播行为不仅扰乱正 常学习秩序、破坏宿舍关系，更让一些学生沉迷短期利益而荒废学业。（《半月谈》1月4日） 当镜头对准校园，流量涌入青春，大学生直播究竟是拓展成长边界的"斜杠"探索，还是偏离求学正轨的 不务正业？对此，舆论场上各执一词。 客观来说，直播作为数字时代的新兴媒介，零门槛、低成本的特性，实时互动、即时反馈的模式，为大 学生提供了展示自我、实践成长的新舞台。作为数字原住民，当代大学生的成长轨迹与直播行业的崛起 高度重合，他们对直播的认同度更高、参与感更强，让大学生与直播"隔绝"，显然不现实也不理智。 有的直播带货，为家乡特产打开销路；有的分享专业知识，在输出中深化认知；有的直播创业，打开就 业新可能……这些尝试是积极的、是值得肯定的。潮涌之下，部分大学生直播走偏，甚至为凑MCN机 构的保底时长逃课开播，因沉迷打赏数据导致考试挂科扎堆等乱象也必须警惕，校园里的"流量狂欢"不 该让青春蒙尘。 大学生直播缘何引发争议？本 ...

本文转自【新华社】； 第二，新大众文艺是展现新时代精神气象的新载体。新大众文艺极大拓展了文艺的体裁、样式，其呈现 方式和传播媒介也令人耳目一新，但真正体现新大众文艺本质的，是其文化内涵之"新"。今天的中国正 经历着我国历史上最为广泛而深刻的社会变革，也正在进行着人类历史上最为宏大而独特的实践创新， 为文艺创作提供了广阔空间。新大众文艺正是时代之变、中国之进、人民之呼在文艺领域的斑斓映射， 是中国式现代化精彩图景的生动展现。那些创作者来自各个领域、不同行业，身份背景和人生经历千差 万别，却有着对美好生活的共同向往。他们立足火热的社会实践，从时代的细微处发掘光彩动人的素 材，融入个性化的生活经验、情感和想象，以质朴的艺术形式和接地气的艺术语言，赋予文艺创作丰厚 底蕴和鲜活样态。可以说，新大众文艺使文艺所能表达的内容达到前所未有的广度，使文艺所能唤起的 时代共情达到前所未有的强度，多维度、立体式地展现了中国精神、中国价值、中国力量。 近年来，随着人民文化素养不断提高和信息技术广泛应用，各行各业普通群众正以前所未有的规模和深 度参与文艺创作，他们利用互联网平台创作传播诗歌、散文、小说、短视频、微短剧、才艺表演等，产 ...

新华社北京1月9日电 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提 出："繁荣互联网条件下新大众文艺。"这是我们党深刻把握社会主义文艺本质、主动顺应信息技术发展 潮流提出的重要举措，对于繁荣发展新时代文艺、满足人民日益增长的精神文化需求具有重要意义。 第三，新大众文艺是激发文艺创新创造活力的新动能。新大众文艺是互联网时代的产物，文艺和科 技融合创新是其鲜明特征。在新技术新媒介的赋能下，文艺挣脱了纸质文本的束缚、物理时空的限制， 如网络文学、短视频、微短剧、直播等文艺业态依托新媒体平台而生，生成式人工智能、沉浸式交互式 体验等技术被广泛应用于文艺创作和艺术呈现，朋友圈点赞转发、弹幕留言互动成为常态化文化生活方 式和文艺作品传播路径，这些都显示出新大众文艺与互联网数智化浪潮高度融合的新景观。技术发展和 媒介变革不仅催生了一批新的文艺类型，而且带来了文艺观念和文艺实践的深刻变化。以往相对隔离的 文学、音乐、电影、电视、舞台表演以及游戏、动漫等不同文艺门类破壁重组、跨界融合，形成不断延 长、充分铺展的文艺创意链，进一步扩大了文艺需求、改善了文艺生态，为繁荣发展文艺事业注入了强 大动力。 近年来，随着 ...

（来源：内蒙古日报） 转自：内蒙古日报 打造宜居宜业环境，吸引外部力量扎根落户。以恩和乡为核心，该市在保护木刻楞建筑等风貌基础上， 配套建设基础设施，优化生态生活空间。创新"新村民"服务机制，已吸引来自北京、上海等地的25户人 才定居，为村落注入新活力。 培育"油画+"融合业态，汇聚专业力量赋能发展。依托"油画之城"品牌，该市与高校合作设立20余个创 作基地，推动"艺术+民宿"融合，开发研学等体验项目。2025年，恩和乡举办艺术活动60余场，接待游 客60.8万人次，旅游收入达9876万元。 传统村落，是时光赠予乡土的诗篇。一座老宅、一棵古树、一道石桥，都承载着绵长的记忆与独特的文 化基因。如何在现代化进程中留住这些"活着的遗产"，不仅关乎文化赓续，更牵系着乡村振兴的根脉。 额尔古纳市立足域内5个乡镇、11个传统村落发展需求，聚力完善传统村落保护体系，通过精准施策有 效引导社会力量深度融入，实现传统村落保护、文化传承与经济发展的良性循环。 健全参与体制机制，凝聚村民保护核心力量。该市制定《传统村落风貌导则》《传统村落集中连片保护 利用示范工作实施方案》等指导性文件，引导村民通过经营民宿、手艺传承等方式，深度参 ...

"一天直播4小时，一天生活费有了""相当于带薪学习，不干白不干"……在社交平台上，有大学生发帖 称找到了"致富新路子"。时下，一些大学生通过直播尝到"甜头"，有的大学生学习直播、吃饭直播，甚 至走路直播、睡觉直播。其中，有的直播行为直接影响正常学习秩序和宿舍关系，有的大学生过度沉迷 直播带来的短期利益而忽视自身学业。（据半月谈微信公众号1月4日报道） （来源：河北日报） 转自：河北日报 莫让"直播热"凉了"求学心" 许君强 直播是移动互联网发展的产物，大学生接触直播、尝试直播，本无可厚非。但大学阶段是青年人系统构 建知识体系、涵养思想品格、锤炼过硬本领的关键时期，大学生在校园里应该静下心来，像海绵汲水一 样汲取知识。若将大量时间与精力耗费在直播上，无疑是舍本逐末。特别是有些大学生在宿舍直播，不 但影响他人生活，还容易侵犯隐私，对此不能坐视不管。 直播打赏、平台分红等现象，有时还会制造一种"成功可以速成"的错觉。部分学生受其影响，价值观出 现偏差。高校和家长应及时给予正确引导，帮助学生认清主业与兴趣、短期收益与长远发展的关系，加 强学业管理与人生规划指导。对于学生自身而言，也需保持清醒和理性，平衡学业与直播，让 ...

2025人民好医生大会近日在北京举行。现场，广州实验室科协副主席、呼吸系统疾病国家临床医学研究中心主任助理钟惟月带来钟南山科普工作室《南 山说》报告，分享了钟南山科普工作室的实践成果与未来规划，并为科普行业高质量发展建言献策。 钟惟月介绍，钟南山科普工作室由中国科普研究所、人民卫生出版社、广东省呼吸与健康学会三方携手成立，以"精准化创作+品牌化传播"为核心发展 方向。在创作上，聚焦呼吸健康、新技术推广、科学家精神弘扬等领域，以疾病为导向构建系统化科普内容体系。如针对慢阻肺等常见呼吸疾病，开发直 播、动画、条漫等七大类作品，用通俗语言与生动意象解读专业知识，同时将前沿科研成果转化为公众可理解的内容，既保障科学性又提升传播力。在传播 上，打造八大南山科普品牌活动，通过学术论坛、技能大赛、科普公园等多元形式，实现线上线下全覆盖，累计开展活动超200场，媒体总曝光量超22亿人 次。 钟惟月认为，高质量科普离不开科研支撑与人才培育的双重保障。"如今，钟南山科普工作室已完成科普助力创新转化相关课题研究，并撰写呼吸健康 科普白皮书，为行业发展提供理论参考。同时，针对不同年龄段青少年打造特色科普课程，通过实验教学等形式激发青 ...

0:00 台湾网红馆长在中国大陆社交媒体 平台上第一次直播，短短一个小时，观看人数达到15万，3000人民币一个嘉年华的礼物没停过过，馆长 一场直播收入百万人民币。#一分钟视频创作季# ...

Core Insights - The article discusses a significant layoff event at a major internet company, marking the largest personnel adjustment since 2018, with a focus on optimizing workforce efficiency amid declining traditional business revenues and a strategic shift towards AI [2][4][11] Layoff Scale and Scope - The layoffs affect multiple business lines, with non-core departments experiencing cuts of 20%-30%. The mobile ecosystem group, responsible for core products, is particularly impacted, with the gaming department facing nearly total layoffs and the live streaming business seeing a 90% reduction [4][11] - The AI research teams remain relatively stable, indicating a strategic resource allocation towards AI development [4][11] Layoff Targets and Criteria - The layoffs primarily target two groups: new employees with less than one year of service and older employees over 35 years of age. Recent graduates are particularly affected, as they are seen as lower-cost and easily replaceable [5][11] - Employees with poor performance ratings over the past two years are also included in the layoff list, while those in maternity-related situations are exempt [5][11] Compensation Scheme - The compensation for laid-off employees varies based on tenure, with new hires receiving N+1.5 and long-serving employees potentially receiving up to N+3.5, reflecting a tiered approach to severance [6][8] Strategic Context - The layoffs are closely tied to the company's recent financial performance, which showed a 7% year-over-year revenue decline and significant losses, despite a 50% increase in AI-related business revenue. The traditional marketing business saw an 18% revenue drop [10][11] - The company is undergoing a strategic transformation, focusing on high-growth areas like AI while streamlining operations to cut costs and improve efficiency [10][11] Outsourcing and Business Focus - Concurrently, the company is implementing a "westward migration" plan for outsourced teams, requiring relocation to Xi'an, which has raised concerns about job security for those unwilling to move [10][11] - This approach highlights a disparity in treatment between full-time employees receiving generous severance packages and outsourced workers facing potential job loss without compensation [10][11]

Core Insights - Cross-border operations are a complex system engineering process that involves collaboration across product, supply chain, content, and brand aspects, especially for factory-type enterprises [1] - The ultimate goal of cross-border operations is brand building, which enables companies to gain pricing power and long-term profit margins [5] Group 1: Cross-Border Operations - The core of cross-border operations is a combination of "product + price + brand," where product selection should focus on consumer needs and lifestyle changes rather than just competitors' offerings [3] - Key product categories experiencing growth include outdoor camping, smart home devices, small appliances, and high-quality furniture, driven by consumption upgrades and younger lifestyles [3] Group 2: Supply Chain and Logistics - Factories must transform supply chain value into cross-border advantages through SKU control, flexible production, rapid replenishment, small-batch trials, and inventory structure optimization [3] - The layout of overseas warehouses is increasingly critical, particularly in Europe and the U.S., where FBA combined with local warehouses can significantly enhance delivery experiences [3] Group 3: Content and Advertising - Content has become essential in cross-border platforms, with features like Amazon A+, video displays, live streaming, and localized copy being crucial for brand building [3] - Many companies fail to convert effectively due to basic listings, while those that invest in deep content often succeed in capturing user psychology through visuals and copy [3] - Advertising serves as a controllable traffic engine, requiring continuous optimization across platforms like Amazon, Meta, and Google to improve ROI and rankings while leveraging ads to boost organic traffic [3]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 84.3 HKD, while the current price is 63.5 HKD [4]. Core Insights - The company's total revenue for Q3 2025 reached 356 billion RMB, a year-on-year increase of 14.2%, slightly exceeding the consensus expectation of 353 billion RMB. The core business revenue grew by 19.2% year-on-year [1][2]. - The gross profit margin was reported at 54.7%, which is below the expected 55.2% due to a 24% increase in revenue-sharing costs. However, it improved by 0.4 percentage points compared to Q3 2024 [1]. - Operating profit increased by 69.9% year-on-year to 53 billion RMB, while adjusted net profit rose by 26.3% to 49.9 billion RMB, surpassing the consensus estimate of 48.3 billion RMB [1][3]. Revenue Breakdown - Online marketing services revenue for Q3 2025 was 201 billion RMB, up 14% year-on-year, exceeding the consensus of 198.7 billion RMB. The introduction of AI-driven models contributed approximately 4-5% incremental revenue [2]. - Other services, including e-commerce, generated 59 billion RMB in revenue, a 41.3% increase year-on-year, also surpassing expectations [2]. - E-commerce GMV reached 3,850 billion RMB, reflecting a 15.2% year-on-year growth, aligning closely with the consensus of 3,839 billion RMB [2]. - Live streaming revenue was 95.7 billion RMB, a modest 2.5% increase year-on-year, falling short of the expected 97.9 billion RMB [2]. Profitability Forecast and Valuation - The company is expected to benefit from optimized advertising and enhanced AI capabilities, with adjusted net profit forecasts for 2025-2027 slightly raised to 207.0 billion, 244.2 billion, and 277.7 billion RMB respectively [3]. - The projected revenue growth rates for the upcoming years are 20.5% for 2023, 11.8% for 2024, and 12.1% for 2025 [3][7].