Core Insights - The event "Time is Food" by Qian Dama emphasizes the importance of taking time to enjoy meals and life, encouraging people to slow down and appreciate the rhythm of daily life [1][9][11] Group 1: Event Overview - The "Time is Food" pop-up event took place at Shanghai BFC Financial Center, focusing on the theme of "seriously cooking and enjoying meals" through creative interactive installations [1] - The event featured a short film co-produced by Qian Dama and Xinhua Net, showcasing the daily life of table tennis champion Ni Xia Lian and a designer couple, highlighting the significance of meals in restoring passion for life [3] Group 2: Interactive Experience - Qian Dama created themed interactive booths at the event, with a red house and various fruits and vegetables, attracting many visitors who stopped to take photos [5] - Attendees could pick up "eye-catching bags" featuring quotes from the program, promoting messages like "Don't wait until you have time to remember to enjoy meals" [5][7] Group 3: Brand Philosophy - The pop-up activity aligns with Qian Dama's mission of "keeping every meal fresh," promoting a lifestyle that values each cooking and dining experience [11] - The initiative aims to remind people to take a moment in their fast-paced lives to appreciate the simple joys of cooking and sharing meals with family [11]