Core Insights - The event "Time is Food" by Qian Dama emphasizes the importance of taking time to enjoy meals and life, encouraging people to slow down and appreciate the rhythm of daily life [1][9][11] Group 1: Event Overview - The "Time is Food" pop-up event took place at Shanghai BFC Financial Center, focusing on the theme of "seriously cooking and enjoying meals" through creative interactive installations [1] - The event featured a short film co-produced by Qian Dama and Xinhua Net, showcasing the daily life of table tennis champion Ni Xia Lian and a designer couple, highlighting the significance of meals in restoring passion for life [3] Group 2: Interactive Experience - Qian Dama created themed interactive booths at the event, with a red house and various fruits and vegetables, attracting many visitors who stopped to take photos [5] - Attendees could pick up "eye-catching bags" featuring quotes from the program, promoting messages like "Don't wait until you have time to remember to enjoy meals" [5][7] Group 3: Brand Philosophy - The pop-up activity aligns with Qian Dama's mission of "keeping every meal fresh," promoting a lifestyle that values each cooking and dining experience [11] - The initiative aims to remind people to take a moment in their fast-paced lives to appreciate the simple joys of cooking and sharing meals with family [11]

Group 1: Event Overview - The Hong Kong Restaurant Expo (RBHK) and the Asia Retail Forum & Expo (RACE) will return to Hong Kong from September 2 to 4, 2025, aiming to inject new momentum into the restaurant and retail industries [1] - The two exhibitions are expected to attract over 8,000 industry professionals, showcasing global cuisine, innovative hospitality technology, and forward-looking retail solutions to promote cross-industry collaboration and sustainable business opportunities [1] Group 2: Focus Areas of RBHK - RBHK will feature eight thematic exhibition areas to align with rapidly changing consumer demands, focusing on high-quality food and beverages, cutting-edge restaurant technology, and innovative food packaging [2] - The exhibition will present premium products from around the world, including authentic Japanese Wagyu beef and fresh ingredients from New Zealand, alongside innovative products aimed at enhancing dining efficiency and experience [2] Group 3: Activities and Competitions - A series of exciting activities will take place during the exhibition, including coffee tasting and wine masterclasses, with notable industry figures in attendance [3] - The RBHK will host the inaugural Hong Kong Coffee Competition, allowing local baristas to compete in speed, teamwork, and brewing techniques [3][4] Group 4: RACE Overview - RACE will be held concurrently with RBHK, focusing on retail experience, marketing, retail technology, e-commerce, and food retail, addressing the development needs of Hong Kong's retail industry [5] - The exhibition will feature global high-tech brands and solutions, enhancing the retail landscape [5] Group 5: Key Events and Discussions at RACE - The Asia Retail Forum will explore topics such as artificial intelligence in retail technology, innovation, and strategic market expansion, featuring prominent speakers from various sectors [6] - Retailers can gain insights from workshops on retail technology and experience, aimed at enhancing market agility [7] Group 6: Overall Goals and Objectives - RBHK and RACE aim to create a creative and informative platform for industry leaders, experts, and trendsetters, integrating innovative elements and the latest market demands [8] - The events are exclusively open to industry professionals and media representatives, with a minimum age requirement of 18 [8]