新鲜食材
Search documents
钱大妈:用科技驱动零售业,构建可循环体系
Di Yi Cai Jing· 2025-12-17 15:48
通过可持续发展策略、科技驱动和公益创新,钱大妈构建了商业与社会价值共生的生态体系。 钱大妈是一家以"不卖隔夜肉"为核心理念的社区生鲜连锁品牌,致力于为消费者提供每日新鲜的食材。 在其"不卖隔夜肉"宗旨的背后是一系列可持续发展策略,依托科学驱动和细致服务,钱大妈正在构建一 个零售企业的可持续循环体系。 构建可持续的善意循环体系 钱大妈将社会责任深植品牌基因,连续五年携手腾讯公益、深圳市德义爱心促进会等专业机构发起 的"久久公益节"。 今年,钱大妈以"公益+社区+消费"创新模式,将全国数百家线下门店转化为"爱心驿站",推出"捐一 元,得食材"的轻量化参与方式,成功撬动超5万人次社区居民参与,让日常消费行为便捷地转化为帮扶 困境群体的温暖力量。活动启幕当天,深圳、成都、广州三地的公益氛围同样炽热——深圳、广州受台 风残留影响,清晨伴着淅淅沥沥的雨水;成都则是秋阳正好,微风送爽。天气如何都丝毫未减居民的公 益热情,当天不到9点,多家钱大妈门店前已聚集起等候参与的顾客;更有消费者看到有这样的公益活 动,当即表示"要多捐点,帮他们把日子过好"。 据统计,本届"久久公益节" 期间,累计吸引超5万人次在钱大妈门店参与捐赠。本 ...
《时间就是美食》快闪登陆上海外滩,钱大妈用“新鲜”唤醒城市烟火气
Di Yi Cai Jing· 2025-10-22 11:39
Core Insights - The event "Time is Food" by Qian Dama emphasizes the importance of taking time to enjoy meals and life, encouraging people to slow down and appreciate the rhythm of daily life [1][9][11] Group 1: Event Overview - The "Time is Food" pop-up event took place at Shanghai BFC Financial Center, focusing on the theme of "seriously cooking and enjoying meals" through creative interactive installations [1] - The event featured a short film co-produced by Qian Dama and Xinhua Net, showcasing the daily life of table tennis champion Ni Xia Lian and a designer couple, highlighting the significance of meals in restoring passion for life [3] Group 2: Interactive Experience - Qian Dama created themed interactive booths at the event, with a red house and various fruits and vegetables, attracting many visitors who stopped to take photos [5] - Attendees could pick up "eye-catching bags" featuring quotes from the program, promoting messages like "Don't wait until you have time to remember to enjoy meals" [5][7] Group 3: Brand Philosophy - The pop-up activity aligns with Qian Dama's mission of "keeping every meal fresh," promoting a lifestyle that values each cooking and dining experience [11] - The initiative aims to remind people to take a moment in their fast-paced lives to appreciate the simple joys of cooking and sharing meals with family [11]
香港餐饮展携手亚洲零售论坛暨博览,打造全方位餐饮及零售平台
Jiang Nan Shi Bao· 2025-08-29 06:59
Group 1: Event Overview - The Hong Kong Restaurant Expo (RBHK) and the Asia Retail Forum & Expo (RACE) will return to Hong Kong from September 2 to 4, 2025, aiming to inject new momentum into the restaurant and retail industries [1] - The two exhibitions are expected to attract over 8,000 industry professionals, showcasing global cuisine, innovative hospitality technology, and forward-looking retail solutions to promote cross-industry collaboration and sustainable business opportunities [1] Group 2: Focus Areas of RBHK - RBHK will feature eight thematic exhibition areas to align with rapidly changing consumer demands, focusing on high-quality food and beverages, cutting-edge restaurant technology, and innovative food packaging [2] - The exhibition will present premium products from around the world, including authentic Japanese Wagyu beef and fresh ingredients from New Zealand, alongside innovative products aimed at enhancing dining efficiency and experience [2] Group 3: Activities and Competitions - A series of exciting activities will take place during the exhibition, including coffee tasting and wine masterclasses, with notable industry figures in attendance [3] - The RBHK will host the inaugural Hong Kong Coffee Competition, allowing local baristas to compete in speed, teamwork, and brewing techniques [3][4] Group 4: RACE Overview - RACE will be held concurrently with RBHK, focusing on retail experience, marketing, retail technology, e-commerce, and food retail, addressing the development needs of Hong Kong's retail industry [5] - The exhibition will feature global high-tech brands and solutions, enhancing the retail landscape [5] Group 5: Key Events and Discussions at RACE - The Asia Retail Forum will explore topics such as artificial intelligence in retail technology, innovation, and strategic market expansion, featuring prominent speakers from various sectors [6] - Retailers can gain insights from workshops on retail technology and experience, aimed at enhancing market agility [7] Group 6: Overall Goals and Objectives - RBHK and RACE aim to create a creative and informative platform for industry leaders, experts, and trendsetters, integrating innovative elements and the latest market demands [8] - The events are exclusively open to industry professionals and media representatives, with a minimum age requirement of 18 [8]