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付费社群卖不动了吗?
3 6 Ke· 2025-05-14 23:56
Group 1 - The paid community market is experiencing a significant downturn, with many communities seeing a drop in new memberships and renewals compared to previous years [2][4][10] - A specific paid community that previously attracted 10,000 renewals in April saw a 40% decline, with only 6,000 renewals this year [4][3] - Users are increasingly reluctant to pay for knowledge without tangible results, preferring practical projects that can generate income [24][25][27] Group 2 - Many paid communities are struggling with content delivery, offering less valuable information and poor user experiences, leading to dissatisfaction among members [21][22][23] - The oversaturation of information and repetitive content across multiple communities has diminished the perceived value of memberships [15][18][20] - The lifecycle of many paid communities is limited, often lasting only 3-5 years, as they fail to innovate or adapt to changing user needs [31][39][40] Group 3 - Successful paid communities should focus on niche markets and practical projects to maintain member engagement and satisfaction [29][30][41] - Community leaders are encouraged to seek out talent and promising projects to sustain interest and provide ongoing value to members [42][44] - The shift in user expectations indicates a need for communities to evolve from merely sharing knowledge to facilitating actionable outcomes [25][27][28]