在深圳与老友闲聊，深耕知识IP领域的我们常为行业变迁感慨，这些年很多活跃的知识IP淡出视野，有 人退隐、散伙，更多人追风口转型后没了踪迹。而坚持星球扎根演讲领域，是少有的"长期主义者"，这 份专注是其稳步发展的核心密码。 在追热点时代，坚持星球的"不急躁"格外珍贵。很多IP频繁换项目耗散势能，坚持星球则始终聚焦演 讲、深耕教学，创始人称"慢功夫就是快功夫"。风口易逝，跟风者易摔，扎根者才能挺立。这种"长期 主义"智慧不仅体现在其发展中，也藏在其见证的人生故事里。 在坚持星球第87期演讲训练营开营仪式上，创始人即兴创作对联，道出初心。上联"在还在一直都在"， 指学员学习时，馒头导师和教练相伴；老学员复训，感慨众多培训机构倒闭，坚持星球却越来越好，未 来也会升级陪伴学员成长。下联"讲还讲永远都讲"，表示训练营里要多讲多练、霸占舞台，线下课程继 续练习，离开星球也不放弃演讲机会。横批是"坚持星球，彼此加油"。 这副对联背后，是坚持星球对"笨功夫"的坚守。正如曾国藩所说，不贪多求快，持之以恒做事，重视积 累，这是坚持星球的发展之道，也是想传递给学员的人生态度。这里没有急功近利的"捷径"，只有脚踏 实地的"成长"；没有 ...

服务消费一头连着民生福祉，一头牵着经济转型，是衡量社会发展和人民生活品质的重要标尺。在推动 经济高质量发展过程中，更大力度提振服务消费，离不开金融的强力支撑与深度赋能。 不过，服务消费领域的经营主体，普遍具有"轻资产、缺抵押、融资急"的特点，传统信贷模式往往难以 有效覆盖其融资需求。这就造成了巨大的市场潜力与金融支持不足之间的矛盾。笔者认为，为有效破解 这一矛盾，金融机构应主动作为，将信贷资源精准投向服务消费领域。这既是响应国家战略、服务实体 经济的责任担当，也是优化信贷结构、培育新增长点的内在要求。 首先，创新信贷产品，应实现"量体裁衣"。金融机构须摒弃"一刀切"的惯性思维，深入调研不同细分行 业的特点，开发出更具适配性的金融产品。如针对知识付费、在线服务等轻资产企业，可探索以知识产 权、订单数据等为授信依据的信用贷款。 其次，深化科技赋能，提升服务效率与风控水平。金融机构应积极拥抱金融科技，利用大数据、人工智 能、云计算等技术，为缺乏传统抵押物的消费服务企业精准画像，大幅提升融资效率，降低企业融资成 本。同时，科技赋能也能帮助金融机构更有效地识别和管控风险，提供坚实的技术保障。 最后，优化服务模式，不断延 ...

向太陈岚的《向上闺蜜圈》课程出圈了，399元的豪门人生课大热。这背后其实是一场娱乐圈的集体转 型——当拍戏不赚钱、带货太卷时，明星们正悄悄把粉丝变成学员。今天我们就来扒一扒这场知识付费 的新玩法。 ...

Core Viewpoint - The trend of celebrities selling online courses has gained momentum in the entertainment industry, with various stars launching knowledge-based products to generate income amid declining traditional revenue streams [1][8]. Group 1: Celebrity Course Offerings - Celebrities like Xiang Tai Chen Lan and Yi Nengjing have launched courses priced at 599 yuan, with discounts bringing the price down to 399 yuan, and have seen significant sales, with Xiang Tai's course selling over 5,000 copies and generating more than 2 million yuan in revenue [1][3][7]. - The courses are marketed as personal development and emotional intelligence training, with claims of providing life experiences and philosophies, although the actual content and value have been questioned by consumers [3][7][11]. Group 2: Market Dynamics - The entertainment industry is experiencing a shift as traditional income from acting is declining, with projections indicating a significant drop in box office revenues, prompting stars to seek alternative income sources [8][9]. - The rise of knowledge-based courses is seen as a response to market saturation and changing consumer expectations, with many stars leveraging their personal brands to attract buyers [9][11]. Group 3: Financial Implications - The knowledge payment model is perceived as having lower risks and more stable returns compared to live-stream selling, allowing celebrities to monetize their influence over a longer term [9][11]. - The profitability of knowledge courses is highlighted, with examples such as Wu Yanzu's English course achieving over 5 million yuan in sales within five days, showcasing the market potential for celebrity-led educational products [11]. Group 4: Challenges and Criticisms - Despite the initial success, there are concerns regarding the actual value of the courses, with many consumers expressing skepticism about the practical benefits and the depth of content provided [14][17]. - The knowledge payment sector faces scrutiny over issues like false advertising and refund difficulties, leading to calls for regulatory oversight to ensure quality and accountability in course offerings [15][16].

Core Insights - The report titled "2025 Mid-Year Insights on China's Knowledge Payment Industry" was released by the intelligent service platform Dolphin Knows, focusing on the development of public domain platforms, technological innovation trends, and changes in knowledge creation supply and demand [1][3] - The knowledge payment industry in China is undergoing a critical transformation, driven by evolving market policies, diverse consumer demands, and deep integration of AI innovation, necessitating knowledge creators to accurately grasp industry trends and enhance their service capabilities [3] Knowledge Payment Public Domain Platform Insights - Key public domain platforms are establishing a "strong empowerment + strict regulation" dual mechanism to promote the standardization and normalization of the knowledge payment industry [4] - Douyin has introduced new rules for merchant experience scores and updated promotional regulations for educational products, prohibiting external traffic and false marketing [4] - Xiaohongshu has implemented strict management rules against external traffic and has partnered with Dolphin Knows for ecological cooperation, allowing knowledge creators to manage their courses through their own stores [6] Consumer Insights in Knowledge Payment - The average purchase amount for knowledge payment consumers on Dolphin Knows has increased from 85.74 yuan to 105.7 yuan over three years, indicating a growing willingness to pay for high-value courses [6][8] - The average sales volume of single knowledge courses on Dolphin Knows reached 68.81 times, reflecting a more than 50% increase compared to 2023 [8] Knowledge Creator Insights - Knowledge creators are encouraged to break through information silos and focus on social hotspots, capturing macro trends and changes in consumer demand to identify high-growth content directions [13] - The top knowledge creators are focusing on user demand insights to inform course design, private domain operations to extend consumer value cycles, and collaborative creation with AI to enhance efficiency [14] AI Integration in Knowledge Creation - The knowledge payment creation ecosystem is entering a phase of AI transformation, with creators needing to establish a healthy and scientific human-machine co-creation mechanism [17] - Knowledge creators should adopt a mindset of "AI empowerment for efficiency + self-driven growth," viewing AI as an efficiency executor while continuously enhancing their unique professional value [18]

Core Viewpoint - New Hope has appointed Li Tiantian as an independent director of its tenth board, with a high approval rate from shareholders during the extraordinary general meeting [1][5]. Group 1: Appointment Details - Li Tiantian was elected with a 99.8443% approval rate, including 94.4729% from minority shareholders [1]. - The extraordinary general meeting saw participation from 1,086 shareholders online, despite only three attending in person [1]. Group 2: Li Tiantian's Background - Li Tiantian, known as "Tuo Bu Hua," is a co-founder of the "Get App" and CEO of Thinking Creation, recognized as a leading figure in the knowledge payment sector [3]. - She has over 20 years of professional experience in enterprise management, which New Hope values for enhancing board governance and operational management [5]. Group 3: Strategic Importance - New Hope aims to improve its governance and management capabilities through the expertise of independent directors like Li Tiantian, especially in light of the company's focus on refined management practices [5][6]. - The company has faced challenges in the knowledge payment industry, making Li Tiantian's transition to a traditional industry a potential opportunity for both her and New Hope [5]. Group 4: Challenges and Concerns - Some shareholders express concerns regarding Li Tiantian's lack of experience in the agricultural and livestock sectors, questioning her independence due to her relationships with New Hope's management [5][6]. - New Hope's board includes other experienced independent directors, such as Wang Jiafen and Xie Jiayang, who bring relevant industry expertise [6].

Group 1 - The increasing reliance on AI customer service is leading to consumer frustration, as many find it difficult to reach human representatives when issues arise [1][2] - Companies are using AI to manage customer inquiries, especially during peak times, but this can result in inadequate handling of complex issues and customer emotions [2] - There is a call for businesses to improve "human-machine collaboration" by ensuring clear access to human customer service when AI fails to resolve issues [2] Group 2 - The performance of customer service teams is directly linked to the number of complaints they receive, creating pressure to manage inquiries efficiently [2] - AI customer service is better suited for structured and routine inquiries, but struggles with complex problems and emotional customer responses [2] - Recommendations include establishing a clear "transfer to human" option in AI systems and improving compensation and support for customer service personnel [2]

Core Viewpoint - Wang Feng has ventured into the knowledge payment sector by launching the "30-Day Music Elevation Program" through his Future Music Academy, priced at 299 yuan, aiming to share his music experience with a broader audience [1][5][8]. Group 1: Course Launch and Structure - The course consists of 34 lessons taught by Wang Feng, with an additional 3 live sessions from vocal instructors, totaling 37 sessions focused on singing and songwriting [8][10]. - The course is designed for accessibility, targeting individuals without a professional background in music, emphasizing emotional expression and enjoyment [10][12]. - The initial sales performance was notable, with over 5,600 courses sold during the first live stream, generating approximately 1.6 million yuan in revenue [5][12]. Group 2: Market Position and Challenges - The launch of Wang Feng's music course follows a trend where celebrities transition from performance to education, attempting to monetize their expertise [3][35]. - Despite the initial sales, the overall performance has been underwhelming, with only 799 courses sold in the Future Music Academy's Douyin store, indicating a struggle to convert interest into sustained sales [14][22]. - The course's content has been criticized for being fragmented and lacking a cohesive structure, which may fail to engage serious learners or retain casual users [27][32]. Group 3: User Demographics and Perception - The primary audience for the course appears to be casual fans attracted by Wang Feng's celebrity status rather than individuals seeking serious music education [29][51]. - Users have expressed dissatisfaction with vague responses regarding personal interaction with Wang Feng, highlighting a disconnect between user expectations and the course's offerings [29][32]. - The rise of piracy in the knowledge payment sector has further complicated the course's marketability, with users able to access similar content at significantly lower prices [32][34]. Group 4: Industry Trends and Comparisons - The knowledge payment industry has seen various celebrities entering the education market, particularly in music and language, but many have struggled to maintain engagement and relevance [35][41]. - Comparatively, other platforms like NewBand have adopted a more structured approach to music education, focusing on standardized teaching and practical training, which may offer a more sustainable business model [43][49]. - The success of celebrity-led courses hinges on their ability to provide substantial educational value beyond mere entertainment, as consumer expectations shift towards results-oriented learning [54][55].

Core Insights - The youth demographic is becoming a leading force in the consumption and cultural tourism sectors, shaping new trends and experiences [2] - The concept of "self-indulgent consumption" is rapidly becoming a necessity for young people, reflecting their desire for meaningful experiences [2] Group 1: Consumption Trends - The camping economy in China is projected to reach a core market size of 133.4 billion yuan in 2024, with expectations to exceed 248.32 billion yuan by 2025, contributing to an overall market size of 1.44 trillion yuan [4] - The blind box market is expected to reach 58 billion yuan by 2025, capturing 65% of the global market share, with a compound annual growth rate of 28% [4] - The "谷子经济" (Guzi economy) has seen its market size grow from 120.1 billion yuan in 2023 to 168.9 billion yuan in 2024, with projections to surpass 300 billion yuan by 2029 [4] Group 2: Emotional and Experiential Consumption - Young consumers are increasingly valuing emotional experiences over traditional products, seeking "emotional necessities" through their purchases [16][20] - The rise of immersive experiences in cultural entertainment, such as theater and concerts, has led to significant increases in local economic activity, with hotel bookings spiking by 300% during concert tours [8] - The trend of self-improvement is evident, with over 60% of buyers of knowledge-based courses being under 30, indicating a strong interest in personal development [10] Group 3: Dual Consumption Logic - A report indicates that over 40% of young consumers engage in price comparison before purchasing, while 24.9% do not set a budget for experiential activities [12][15] - This duality reflects a reordering of values, where young people balance frugality in daily spending with a willingness to pay for unique experiences [15] - The consumption of emotional experiences serves as a quick remedy for loneliness and anxiety in a fast-paced, high-pressure environment [20][21] Group 4: Social and Emotional Needs - The demand for emotional connection and support is driving new consumption patterns, as young people seek immediate psychological relief through purchases [17][20] - The need for a robust social support system is highlighted, suggesting that emotional spending may be a response to the inadequacies of traditional social networks [23] - The complexity of young consumers' choices reflects broader societal issues, emphasizing the need for accessible emotional support and community engagement [23]

Core Insights - The knowledge payment industry is undergoing significant regulatory changes, with new rules from Douyin mandating that knowledge payment products must be linked to formal publications, marking the end of the era of unregulated growth and the beginning of a new phase of standardized development [1] - The industry is shifting from a "traffic is king" competition to a focus on "content quality first," reflecting a broader trend in the content industry [1] - Content creators in the knowledge payment sector must adapt to this trend by enhancing the quality of their course offerings to seize development opportunities in the next 3-5 years [1] Industry Analysis - Two typical platform operation models are identified: - The open platform model represented by Ximalaya, which has low entry barriers and attracts numerous content producers, resulting in a rapid influx of courses but leading to quality inconsistencies and consumer confusion [3] - The invitation-based platform model represented by the Dedao App, which collaborates only with reputable experts and maintains strict quality control over course content, gradually building user trust despite a smaller initial user base [3] - The tightening of regulations is expected to eliminate the chaotic "bad money drives out good" scenario, pushing the knowledge payment industry to move away from marketing-driven growth towards a focus on core content competitiveness [3][4] Strategic Recommendations - Content creators should return to the essence of content, meticulously crafting knowledge products that address core user needs and provide real value, thereby establishing a solid foundation for development [4] - Marketing efforts should be conducted reasonably, serving to highlight content value rather than overshadowing it, with a focus on clear and sincere communication to build long-term user trust [4] - The core competitiveness of content creators will hinge on continuous professional development and precise insights into user needs, emphasizing that high-quality content will always find its place in the market [4][5]