Core Viewpoint - The article emphasizes the need for car manufacturers to focus on creating value for consumers by reducing costs associated with celebrity endorsements and advertising, rather than relying on these strategies to enhance brand image [1] Group 1: Consumer Behavior - Today's consumers can easily compare vehicle configurations, prices, and reputations due to increased transparency in information dissemination [1] - High endorsement fees for top celebrities, often reaching tens of millions, and substantial advertising costs ultimately lead to higher vehicle prices that consumers bear [1] Group 2: Market Competition - The essence of market competition lies in the relationship between supply and demand, focusing on resource allocation and value creation [1] - Car manufacturers should prioritize direct benefits to consumers by lowering prices, especially for price-sensitive buyers, to establish a competitive advantage [1] Group 3: Brand Marketing Strategy - Instead of blindly following celebrity endorsements, car manufacturers should return to the core of business by creating more value for consumers [1] - Investment should be redirected towards technology research and development, quality improvement, and price optimization, allowing consumers to obtain better products and services at lower costs [1]