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“设备+软件+内容”解锁新“视”界 中国智造“圈粉”海外消费者
Yang Shi Wang· 2025-07-07 22:25
Core Viewpoint - Shenzhen's consumer-grade smart imaging industry is rapidly gaining global traction, with products like 360-degree cameras and drones becoming highly popular among international consumers, particularly in the U.S. [1][4] Group 1: Product Popularity and Market Reach - A panoramic camera from Shenzhen has sparked a buying frenzy in the U.S., with long queues forming for purchases [1] - Shenzhen-manufactured smart imaging devices, including panoramic cameras and drones, are exported to over 200 countries and regions, capturing around 70% of the global market share [4] - The popularity of these products is attributed to their innovative features, such as a selfie stick that can become "invisible" and the ability to capture immersive 360-degree images [5][4] Group 2: Technological Innovation and Ecosystem Development - Shenzhen companies are shifting from hardware competition to a new ecosystem that integrates "devices + software + content," enhancing their global influence in the smart imaging industry [7][10] - Innovations in AI algorithms and hardware allow devices to automatically recognize and track subjects, significantly improving user experience [7][8] - The development of 8K ultra-high-definition imaging technology and advanced stabilization techniques has further enhanced the capabilities of these consumer-grade devices [8] Group 3: Industry Growth and Support - Shenzhen has established a comprehensive supply chain and manufacturing ecosystem for consumer electronics, supported by significant investments in AI and technology [18] - The local government has introduced action plans and funds totaling 20 billion yuan to support the development of strategic emerging industries, fostering a favorable environment for innovation [18] - The collaborative nature of the industry, exemplified by the interconnected businesses in Huaqiangbei, enables rapid product development and customization to meet diverse market demands [17][15]
“设备+软件+内容”解锁新“视”界 中国智造脱颖而出“圈粉”海外消费者
Yang Shi Wang· 2025-07-03 05:41
Core Insights - A panoramic camera produced in Shenzhen has sparked a buying frenzy in the U.S., showcasing the global appeal of Chinese smart imaging products [1][6] - Shenzhen is establishing a new track in the consumer-grade smart imaging industry, attracting foreign buyers to its electronic markets [3][4] - Shenzhen-made smart imaging devices, including panoramic cameras and drones, are now sold in over 200 countries, capturing approximately 70% of the global market share [6][29] Industry Developments - The popularity of these products is attributed to their innovative features, such as a selfie stick that can become "invisible" and the ability to capture immersive 360-degree images [1][7] - The devices are designed for various high-speed activities, providing stable footage in challenging environments like mountain trails and turbulent waters [14][22] - Shenzhen companies are moving beyond hardware competition to create an ecosystem that integrates "devices + software + content," enhancing their global influence in the smart imaging sector [15][29] Technological Innovations - Companies in Shenzhen are leveraging proprietary AI algorithms and advanced hardware to develop products that can automatically track and capture subjects in motion [17][19] - The smart imaging industry is witnessing breakthroughs in software and hardware, enabling features like 8K ultra-high-definition video and real-time 360-degree viewing experiences [19][24] - The rise of AI editing and cloud-based services is supporting the growth of the cultural creative industry, allowing non-professionals to produce and share content easily [27][29] Market Dynamics - Shenzhen's electronic market, particularly in Huaqiangbei, is a hub for innovation, where businesses can quickly prototype and customize consumer electronics [39][43] - The city has developed a comprehensive supply chain and manufacturing ecosystem, facilitating rapid product development and meeting diverse global demands [45][46] - Shenzhen's government is actively promoting the development of strategic emerging industries through substantial funding and support initiatives [45]