Group 1 - The article emphasizes that achieving trending topics on Weibo does not necessarily require a large budget, but rather effective strategies and operations can lead to significant exposure at minimal costs [2] - It suggests focusing on niche topics that resonate with specific user groups, rather than aiming for broad appeal, to create engaging discussions with high user interaction [2] - Content creation should utilize existing resources to minimize costs, employing simple structures and relatable experiences to enhance user engagement and sharing [2] Group 2 - During the publishing and operational phase, leveraging existing accounts and core fan bases can help generate initial traction, followed by collaboration with small-scale KOCs for targeted outreach [3] - Continuous engagement with users through comments and real-time interactions is crucial for maintaining interest and driving participation as the topic gains momentum [3] - Sustaining the discussion and follower growth post-trending requires ongoing quality content and strategic use of the topic's popularity to attract more followers [3]