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从业八年遇瓶颈!AI 文案工具真能帮内容创作者突破困境?
Sou Hu Cai Jing· 2025-10-01 15:51
去年三月的一个深夜,我在朋友圈刷到陈默的动态:"凌晨三点,第十一稿依旧不满意,文案人的崩溃谁懂?"配图是满屏的废稿和空咖啡杯。 作为从业八年的内容创作者,陈默正面临职业瓶颈——在保证日更的同时维持内容质量几乎耗尽了他的精力。 AI制作文案教程如何提升内容创作效率? 当他开始尝试AI文案工具时,最初只是简单地下达指令"写一篇小红书文案",结果总是不尽人意。 经过反复摸索,陈默发现精准的角色设定是AI写作成功的关键。 他的标准指令逐渐进化:"你是一位资深美妆博主,熟悉小红书平台的内容调性,擅长撰写沉浸式体验分享。请为这款新上市的精华液创作一篇种草文案, 要求包含使用前后面部对比,突出水润透亮的效果,文风亲切自然如向闺蜜推荐,并添加相关话题标签。" AI文案教程中哪些Prompt模板最实用? 陈默通过实践收集了多种高效Prompt模板应对不同场景。 对于短视频脚本,他使用结构化指令:"为一个关于'夏季护肤误区'的抖音视频写脚本,时长1分钟。需要包含开场悬念、3个误区讲解、产品植入和结尾互 动引导。" 他最为珍视的技巧是"示例模仿法"——建立一个优质文案库,每当遇到优秀案例就收藏起来,作为AI学习的素材。 他会挑选相 ...
被夸“头脑天花板级别”的新晋顶流,没点文化还真不敢爱
Sou Hu Cai Jing· 2025-09-25 09:35
"屏幕前的家人们觉得我能重生当状元吗?"最近这句话高频出现在新晋爆款制造机博主的评论区。 刻板印象被掀翻在地,网友们沉浸式刷这群清北状元的接地气视频,刷得那叫一个"完蛋,真要长脑子了"。 从拥有自己第一部智能机的小朋友,到在职场纵横半辈子的50岁打工人,听课听到上头。 未成年要引入"防沉迷听讲机制";上班上得发晕的网友刷到了,也想听他们讲解大考前如何调理心态,"有种大脑褶皱变深的美感"。 这群人全都是"不务正业抛头露面"的各省状元清北学霸,智商+情商+网商+美商组合在一起,王炸输出。 一时之间涨粉四百万,清北生密度比清北校园还大的@清年阁免费给网友"开小灶",成了今年势头最凶猛的账号。 原本晦涩、枯燥的知识,变成了打怪升级的游戏一般引着网友看下去,仿佛多看一个视频就能生命值+1。 车辆工程的学姐还是扎着双马尾的年纪,在讲题上已经老练得能让专业领域的四旬观众佩服; 化学方程式配平和数学圆锥曲线求解,在学霸们手底下变得和蔼和亲起来,宝妈连刷了几个才反应过来错付了,"我孩子才读三年级"。 更有前来还愿的小学妹,让大把哥哥姐姐叔叔阿姨开悟,原来没上清华是因为没看 @清年阁。 高知博主带不出脑袋空空的观众, @清年阁的 ...
抖音创作者大会生活服务交流会举办,相关创作者数量同比增长47%
Sou Hu Wang· 2025-09-22 11:26
9月20日,2025抖音创作者大会生活服务交流会在浙江省海宁市盐官潮乐之城举办。会上发布的数据显 示,过去一年,抖音生活服务创作者数量同比增长47%,创作者直播带动商家交易同比增长52%。 (抖音生活服务内容与创作者平台负责人黄毅在交流会上做分享) 交流会上,抖音生活服务内容与创作者平台负责人黄毅介绍,过去一年,抖音生活服务创作者数量稳健 攀升。入驻抖音团购达人中心的创作者数量同比增长47%,发布生活服务相关视频的创作者数量同比增 长52%,其中,万粉创作者数量同比增长29%。 抖音生活服务创作者@鑫淼 凭借幽默短视频获粉超586万,专注有趣、有温度的内容。团队入局本地生 活直播后,采用沉浸式小剧场形式带货,如身着民族服饰炒菜、COS卡通人物推荐产品。其团队一年促 成交易额突破2亿元,助10多个品牌刷新销售纪录。 内容生态也日趋繁荣。优质短视频日均投稿增长25%,百万播放量和十万赞视频数量增长均超过1倍。 创作者直播热情高涨,总场次实现128%的翻倍式增长。 @郭淑芬创始人孙顺昌 在交流会分享通过打造老板IP助力扩张的经验。在抖音生活服务"老板抖出道"项 目支持下,其系列视频年播放量超2亿,账号涨粉20万,带 ...
一起点燃创作火种!这个杨浦周末打卡好去处,你去了吗?
第一财经· 2025-09-22 10:15
夜色降临,杨浦区⼤创智公共服务平台外的草坪⼈却⼈潮涌动。过去两天,这里是2025上海网络视 听内容创作者⼤会向公众开放的外场。 随着9月20日⼤会圆满落幕,相信⼤家还有些许意犹未尽。 这是⼀篇回顾帖,带你重走⼀遍两天的历程—— 众有引力 尽享创作力乐园 【热搜发生器】 IP大赏开机啦 B站、小红书、腾讯视频都来了! 每家都把自己的IP搬到现场,仿佛踏进"创作宇宙" 【出圈挑战】 今日头条就是我 一秒登上"创作者封面",报纸头条的自拍打卡,谁拍谁上瘾! 每个人都能成为内容主角,超适合发朋友圈or小红书~ 【线下展位】 同好交流局 不仅一网打尽特典小礼品,而且不放过捕获同好的机会! 【众力加速场】 舞台热浪扑面 创作者见面会人气爆棚,二次元乐队暖场简直燃炸,晚上还有全场直播~氛围拉满! 【点亮!人生志趣】 你是哪一派? 另外,不要错过大学路分会场!小宇宙App的人生志愿系列活动,延长! 9月6日没赶上,还能来美美打卡 活动虽然会结束,然而被点燃的创作之火不会熄灭。上海,正在成为创作者们最in的聚集地。期待下 次⼤家还有机会在线下相聚! 众声成乐 我们创作的理由 9月19日至20日,杨浦区⼤创智公共服务平台主会场连 ...
F&M抢先看|如果书籍不再由人书写
虎嗅APP· 2025-09-16 08:58
午休,你浏览公众号推荐的必读书单; 深夜,你沉浸在一本情节跌宕的科幻小说; 但你有没有想过,这些文字可能并非人类所写? 警惕!你现在正在读的这段文字,可能也来自AI ( P S : 开个玩笑啦~~~✿◕‿◕✿ ) AI正在以前所未有的速度进入内容创作领域 : 它写出了媲美专业作者的文章; 它生成看似真诚的读后感; 它甚至开始撰写逻辑严密的理论书籍 。 当我们陶醉于技术的便利时,一个沉重的问题悄然浮现: 如果文字不再源于人类的体验与思考,我们还能相信什么? 在AI时代,我们如何找到那些值得读的书? 在此, 虎嗅联合帆书 发起了一个极具吸引力的话题讨论: 清晨,你打开手机阅读一篇书评; 哪本书,曾为你打开新世界的大门? 真正珍贵的,或许从来不只是完美的文字,而是文字背后那个真实的人,及其想要与你分享的体温与人生。 如果 你 也想 在算法时代守护那些真正值得传播的 文字 与 思想 , 请 来 虎嗅2025F&M创新节 现场 吧 ,我们 一同 重 拾 文字 的 力量 。 哪 句话 ,像一束闪电劈开你固有的认知? 欢迎扫码参与话题讨论 。 ...
抖音成功攻略:创意内容搭配精确定位,让你的作品火遍全网!
Sou Hu Cai Jing· 2025-08-31 15:06
Core Insights - Douyin is rapidly attracting global users, with both individual creators and large brands eager to engage on the platform [1] - Content innovation and high-quality production are essential for standing out in the competitive short video landscape [1] Group 1: Content Creation Strategies - Creators must continuously explore new filming techniques and unique perspectives to give their videos a vibrant soul [1] - High-quality production, including HD visuals and engaging audio, is crucial for delivering an unparalleled audiovisual experience [1] - Effective storytelling through proper duration control and rhythm is vital for keeping viewers engaged [1] Group 2: Account Positioning and Targeting - Clear account positioning is key to success on Douyin, with creators needing to define their unique style and niche [2] - Utilizing Douyin's recommendation algorithm through appropriate tagging and keyword optimization can enhance video discoverability [2] Group 3: Engagement and Community Building - Staying updated on trending topics and current events can significantly boost exposure, allowing creators to respond quickly with relevant content [4] - Active interaction with users through comments fosters a sense of community and enhances user loyalty [4] - A practical and easy-to-follow online traffic strategy is available for creators to attract targeted followers effectively [4]
从孩子的「为什么」,找到内容创作的起点|Knock Knock 世界
声动活泼· 2025-07-25 06:19
Group 1 - The article emphasizes the importance of curiosity among youth and how it drives content creation for the "Knock Knock World" program, which has received over 900 submissions from more than 400 young individuals since its launch [1][2][3] - Monthly offline selection meetings are held to discuss topics that resonate with youth, such as AI, to better understand their usage and perceptions [2][5] - The article highlights the competitive landscape of the tea beverage market, questioning the success of brands like Mixue Ice Cream and the reasons behind the pricing differences between physical bookstores and online platforms [4] Group 2 - The Gates Foundation's announcement to allocate nearly $200 billion to charity over the next 20 years serves as a significant topic for discussion, raising questions about Bill Gates' motivations and the foundation's past and future initiatives [6][7] - The article discusses the challenges in engaging youth with certain topics, noting that not all proposed subjects spark interest, as seen with Duolingo and tennis, which were found to be less relevant to their daily lives [9][10] - The article illustrates how youth are open to discussing complex issues like the Israel-Palestine conflict, showing their willingness to engage with global matters and their curiosity about the causes of war [10][11] Group 3 - The collaboration between editors and youth in content creation has led to new perspectives, as editors learn to approach topics without preconceived notions, allowing for a more relevant and engaging dialogue [11][12] - The article suggests that youth can ask questions and explore topics that adults may overlook, emphasizing the potential for innovative thinking and solutions from younger generations [13] - The "Knock Knock World" program aims to provide a platform for youth to explore their interests and curiosities, with episodes released regularly to engage them in meaningful discussions [15][16]
靠AI分身,年入千万!不露脸的躺赚时代来了
创业邦· 2025-07-21 10:26
Core Viewpoint - The content industry is being fundamentally transformed by AI, leading to a new wave of attention-grabbing short videos that do not require human creators, thus creating significant revenue opportunities for AI-generated content [3][5][43]. Group 1: AI-Driven Content Creation - AI is changing video production from a skilled craft to a data-driven assembly line, where creators define style and AI handles production and scaling [5][43]. - Notable examples include the AI persona Bloo, which generates over seven figures in annual revenue through fully automated video production [4][18]. - Noah Morris, a 21-year-old, manages over 20 AI accounts, earning millions with minimal weekly work, showcasing the low barrier to entry for content creation [19][25]. Group 2: Revenue Generation and Market Trends - The "Baby Podcast" phenomenon gained 220,000 followers in just 13 days, generating approximately $4,600 in monthly revenue through AI-generated content [28][29]. - The AI-driven short video "Little Cat Cooking" commands a commercial rate of $10,000 per second for brand deals, indicating high market demand for AI-generated content [32]. - The rise of AI content creation has led to a surge in investment in related technologies, with significant funding rounds for companies like Artisse AI and Synthesia [15][40]. Group 3: The Future of Content Creation - The trend indicates a shift from "selling time" to "selling IP," where personal brands are transformed into replicable virtual assets [6][43]. - The relationship between humans and AI is evolving from technical collaboration to value co-creation, emphasizing the need for a balance between human creativity and AI efficiency [43]. - The industry is witnessing the emergence of AI content intermediaries, such as TubeChef, which facilitate the distribution of AI-generated content to smaller creators [37][39].
聊聊AI与内容创作:为啥TikTok要死磕Editor Pro?
Hu Xiu· 2025-07-15 06:03
Core Insights - The article discusses the evolution and success of TikTok's editing tools, particularly the Editor Pro and the newly launched Editor Tab, highlighting the strategic importance of these tools in enhancing user experience and engagement [3][28]. Group 1: Development of TikTok Editing Tools - TikTok's multi-track editor, Editor Pro, has become one of the most comprehensive in-app video editing tools on international content platforms, achieving significant user engagement and interest from other platforms [3][6]. - The initial challenges faced during the development of the editing tools included skepticism about the necessity of building these tools given the presence of competitors like Capcut [5][21]. - The introduction of the Magic feature marked a turning point for Editor Pro, transforming its performance and user reception, leading to increased engagement and content creation [13][18]. Group 2: Strategic Importance of Editing Tools - Building a dedicated editing tool for TikTok is essential as it allows the platform to cater specifically to its creators, differentiating itself from other multi-platform tools [8][9]. - TikTok's unique advantages, such as a rich library of copyright music and trending content, enhance the appeal of its in-app editing tools, attracting new users [10][11]. - The value cycle created by better tools leading to better content and increased user interaction is crucial for TikTok's growth [11][12]. Group 3: Milestones in Tool Development - Editor Pro's development involved four key phases: integrating core editing capabilities, launching with minimal resources, iterating user experience, and building an AI tool matrix [21][22][24]. - The launch of the Editor Tab (later renamed Create Tab) transformed the editing experience by combining tools with content discovery, significantly boosting user engagement and content creation [28][31]. - The iterative process of developing the Editor Tab involved extensive consideration of user needs and the overall impact on TikTok's creative ecosystem [32][35]. Group 4: Future of Content Creation Tools - The future of content creation tools is expected to be heavily influenced by AI, making the creation process more accessible and efficient for users [46][48]. - AI will serve as an invisible assistant in the content creation process, streamlining tasks and allowing users to focus on creativity rather than technical details [50][53]. - The personalization of content creation will become increasingly important, with AI helping users express their individuality through their creations [54][56].
招聘|用声音碰撞世界,加入我们一起创造惊喜吧!
声动活泼· 2025-07-01 04:09
Core Viewpoint - "Shengdong Huopo" is a leading voice creativity and production company focusing on the impact of new developments in the commercial technology sector on people [1][2]. Group 1: Company Overview - The company specializes in "voice" as a medium of expression, with over 5 million subscriptions across platforms for its original podcast programs [2]. - It has received multiple awards, including "Apple's Best Podcast of the Year" and "Xiaoyuzhou's Annual Popular New Program" [2]. - The company provides creative, consulting, and post-production services for brand podcasts for clients such as ByteDance, Xiaohongshu, Tencent TME, Harvard Business Review, Pfizer, and Disney [2]. Group 2: Recruitment and Team Culture - The company is currently hiring for six full-time positions, emphasizing the importance of a supportive system behind content creation [4]. - It seeks individuals who can maintain order and support daily operations, including administrative tasks, human resources, and document management [5][6]. - The company values collaboration and believes that good content comes from real people and teamwork [8]. Group 3: Specific Roles and Responsibilities - The marketing team is responsible for implementing the brand strategy and connecting the podcast brand with listeners [16]. - The content production role involves coordinating, reviewing, and publishing content across major audio platforms, as well as analyzing operational data for improvement [17]. - The social media marketing role requires experience in business negotiations and understanding audience profiles to enhance content delivery [19]. Group 4: Employee Benefits and Work Environment - The company offers a comprehensive content growth plan to help employees enhance their skills and create proud works [24]. - Employees enjoy flexible working arrangements, including no mandatory office attendance and weekends off [24]. - Health benefits include annual health check-ups and reimbursement for activities that promote well-being [24].