请四休十

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“五一”假期文旅市场火爆,国内和入境游将迎来双重回暖
Xin Lang Cai Jing· 2025-04-27 10:20
Group 1 - The core idea of the articles revolves around the increasing popularity of the "please four, rest ten" vacation strategy among workers, which allows for extended travel during the upcoming May Day holiday [1][2][3] - Travel booking data indicates that the number of travel reservations for the 2025 May Day holiday has increased significantly compared to the previous year, with outbound travel bookings rising by nearly 40% [2][3] - The overall transaction volume (GMV) for travel services has grown by approximately 65% year-on-year, with product diversity increasing by 55.25% [3] Group 2 - The trend of dual growth in domestic and outbound tourism is evident, with deep travel and vacation tourism becoming new market drivers [3][5] - Popular short-haul outbound destinations include Japan and the UAE, while domestic favorites are Guangxi, Gansu, Yunnan, Guizhou, and Hainan [3][4] - The hotel booking rate for the May Day holiday has increased by 1.3 percentage points compared to last year, with a notable rise in reservations across 1,229 counties [7] Group 3 - The "silver-haired" demographic is showing increased enthusiasm for travel, with 15% of hotel bookings coming from individuals aged 55 and above [8] - The influx of foreign tourists to China is also on the rise, with significant growth in inbound tourism, particularly from countries like South Korea, Japan, and Thailand [10][12] - Shanghai has emerged as a top destination for foreign visitors, with a notable increase in inbound tourist numbers, reflecting a 37.08% year-on-year growth in the first quarter of 2025 [11][12]