"史上春节假期"进入节中出游高峰期。飞猪数据显示，假期前三天出行或入住的旅游服务预订量同比去 年大幅增长。其中，酒店间夜量同比去年增长超80%，门票张数同比去年增长54%。广州、上海、北 京、深圳、杭州、成都、重庆、昆明、厦门等是节中出游的热门城市。 跨境旅行也迎来高峰时刻。飞猪数据显示，假期前三天出行的出境游机票、当地玩乐等服务订单量同比 去年增长均超30%，海外游客的入境游机票张数同比去年劲增345%。 今年春节假期，让AI帮忙预订旅行服务成为新潮流。2月14日，千问宣布春节请客活动再加3天，并接 入飞猪和大麦。每个人可再领10张25元超级请客卡，这些超级请客卡可用来在千问APP上"一句话"订机 酒、门票等旅行服务。 飞猪数据显示，千问春节请客活动上线2天，AI订景点门票单量环比增长22倍。客单价较高的机酒表现 也超出预期，AI订机票等交通票务单量环比增长超7倍，AI订酒店单量环比增长超2倍，其中酒店每晚 成交均价为325元。杭州、上海、重庆、广州、西安是AI帮忙订酒店的热门目的地城市前五位。 今年春节假期，让AI帮忙预订旅行服务成为新潮流。2月14日，千问宣布春节请客活动再加3天，并接 入飞猪和大麦。每 ...

2月15日是"最长春节假期"首日、马年"小除夕"。在这一天，很多人正在从工作的城市赶往家的方向， 而一批"60后""70后"旅客已抵达北上广深，与儿女团聚。 去哪儿旅行数据显示，2月15日是60岁以上旅客的酒店入住高峰，入住量环比前一日大涨60%，与2025 年春节假期首日相比也增长了54%。让爸妈到大城市来"反向过年"，省下的机票钱请他们住酒店、逛景 区、自驾游。这一波"反向过年"游客，也让北上广深等大都市的春节不再冷清，旅游消费市场较往年更 加火红。 从上海的数据来看，据上海旅游大数据监测，春节假日第一天共接待游客256.12万人次，同比增长 38.97%。春节期间，上海市推出节庆活动、演出项目、博物馆展览、美术馆展览、非遗活动、公共文 化活动、儿童友好阅读新空间活动七大板块，共计2570项特色活动，实现文娱、体育、科技等新春主题 游全覆盖，打造年味浓郁、业态丰富、性价比高的春节文旅体验。 去哪儿大数据研究院研究员杨涵分析，今年"反向过年"火热，是春节团圆理念的更新，也是一笔务实的 经济账；对春运格局而言，逆向出行的长辈们，既有助于平抑拥挤的春运航线，也在一定程度上激活着 一线大城市的春节文旅市场。 出境 ...

从上海的数据来看，据上海旅游大数据监测，春节假日第一天共接待游客256.12万人次，同比增长38.97%。春节期间，上海市推出节庆活动、演出项目、博 物馆展览、美术馆展览、非遗活动、公共文化活动、儿童友好阅读新空间活动七大板块，共计2570项特色活动，实现文娱、体育、科技等新春主题游全覆 盖，打造年味浓郁、业态丰富、性价比高的春节文旅体验。 去哪儿大数据研究院研究员杨涵分析，今年"反向过年"火热，是春节团圆理念的更新，也是一笔务实的经济账；对春运格局而言，逆向出行的长辈们，既有 助于平抑拥挤的春运航线，也在一定程度上激活着一线大城市的春节文旅市场。 出境游方面，假期第一天，不少游客已开启旅程，去哪儿旅行数据显示，2月15日，平台上的中国游客飞往了全球475个城市。途牛数据显示，免签游、海岛 游、异域文化体验游等备受游客青睐，马尔代夫、马来西亚、新加坡、印度尼西亚、泰国、澳大利亚、越南、埃及、韩国、阿联酋等目的地假期首日出游热 度排名靠前。值得一提的是，眼下正值2026年冬奥会举办，带动飞赴意大利观赛+旅游热度攀升。 2月15日作为春节假期首日，迎来"反向过年"高峰。 2月15日是"最长春节假期"首日、马年"小 ...

同程旅行《2026年春节旅行趋势报告》显示，春节前夕，一批由中小机场飞往北京、上海、广州、深圳 的"反向"机票预订热度增长显著，热门航线主要包括榆林-上海、衡阳-北京、宜宾-深圳、盐城-广州、 长治-上海等。 美团旅行数据有相似的洞察：2月初至2月中下旬，"反向过年"机票预订量同比去年增长84%。从机票的 预订情况看，"反向过年"Top10热门目的地为北京、上海、成都、重庆、广州、深圳、昆明、西安、杭 州、天津。 来源 | DT商业观察 作者 |张晨阳 编辑 |郑晓慧 设计 | 戚桐珲、郑舒雅 运营 | 苏洪锐 曾经，"有钱没钱，回家过年" 是刻在中国人骨子里的春节执念，被几代人奉为圭臬。 可如今，浩浩荡荡的春运大潮，价格暴涨的机票，以及"在家待3天就被爸妈念叨""逢年过节必被亲戚花 式问候"的经历，让"回家过年"，正从理所当然的必选项，变成越来越多人反复权衡的选择题。 《DT商业观察》发现，现如今，一大批人开始放弃"回老家过年"，在异地他乡，开启新的过年方式。 避开人潮，"反向过年" 今年春节，很多年轻人调转了回家的方向，从"自己返乡过年"转变为"接父母来大城市过年"。 "买票难"是很多人选择"反向过年"的 ...

避开人潮， " 反向过年 " 2026.02. 11 本文字数：3513，阅读时长大约7分钟 来源 | DT商业观察 作者 | 张晨阳 编辑 | 郑晓慧 设计 | 戚桐珲、郑舒雅 运营 | 苏洪锐 曾经， " 有钱没钱，回家过年 " 是刻在中国人骨子里的春节执念，被几代人奉为圭臬。 可如今，浩浩荡荡的春运大潮，价格暴涨的机票，以及 " 在家待 3 天就被爸妈念叨 "" 逢年过节必被 亲戚花式问候 " 的经历， 让 " 回家过年 " ，正从理所当然的必选项，变成越来越多人反复权衡的选择 题。 《 DT 商业观察》发现，现如今，一大批人开始放弃 " 回老家过年 " ，在异地他乡，开启新的过年方 式。 今年春节，很多年轻人调转了回家的方向，从 " 自己返乡过年 " 转变为 " 接父母来大城市过年 " 。 同程旅行《 2026 年春节旅行趋势报告》显示，春节前夕，一批由中小机场飞往北京、上海、广州、深 圳的 " 反向 " 机票预订热度增长显著，热门航线主要包括榆林 - 上海、衡阳 - 北京、宜宾 - 深圳、 盐城 - 广州、长治 - 上海等。 美团旅行数据有相似的洞察： 2 月初至 2 月中下旬， " 反向过年 " ...

携程被有关部门进行反垄断调查后，在舆论中引起了轩然大波，与此同时"们"也对携程的展开了讨论： 观点一，携程被反垄断调查，市占率过高又是"垄断"的重要标志，要想尽快结束上述现象，那就要拆分携程； 观点二，过去几年酒旅行业的日子并不好过，但携程的利润却节节攀升，要想改变行业的利益分配格局，携程必须要对商家降佣减负，这也 是近年对平台经济的要求。 关于上述观点，我们均持否定态度（后者虽然有一定道理，但距离事实仍有较大偏差），联系到近期有关部门明显提高了对有关企业的约谈 力度（如近期对高德），我们不妨从携程入手来分析此现象，本文核心观点： 其一，携程"罪"不在高市占率，而是"控价"，酒旅行业在此模式中拿不到应得的利润； 作为平台经济典型代表，携程拿到行业70%以上市场份额（包括其产业生态里的同程，去哪儿，途牛等平台），在某种意义上拥有行业的绝对 定价权。 在市场经济下，固然是供需关系决定价格，但在一家强市占率公司的介入下，会非常容易的扭转上述价格走向。 ADR（酒店平均房价）是衡量酒店经营效率的重要指标，计算公式为： ADR=总客房收入/已售客房数量。在社会经济秩序完全恢复的2023年，该指标出现了明显回弹的势头，不 ...

黑猫投诉 【下载黑猫投诉客户端】发布1月企业投诉处理红黑榜单，数据均来源于黑猫投诉平台，反映 了企业在黑猫投诉平台的投诉处理解决情况。 截至2026年1月底，黑猫投诉平台累计收到消费者有效投诉近3274万件，1月有效投诉近79万件。 为了更加精准、及时地展现不同细分消费领域企业在黑猫平台的客诉处理情况，红黑榜单除了按行业划 分，还会根据近期热点消费事件设置"最受关注领域榜单"，为消费者提供更有价值的消费参考。 关键词：Agoda暴力取消订单差价损失无人赔 有多名消费者在黑猫投诉上反馈，Agoda未经允许擅自取消订单，平台无补偿与解释，导致消费者再次 订购酒店存在高额差价：一名消费者花费近2万元预订马尔代夫6月度假酒店，在消费者不知情的情况下 平台单方面取消了此订单，且未提供任何有效的解决方案或补偿措施，由于原订日期为旅游旺季，目前 重新预订同款酒店住宿已产生显著差价，给消费者造成了直接经济损失。本月Agoda投诉回复率为0%。 黑猫投诉1月行业红黑榜单 共享服务 黑榜：光宇科斯特换电、智慧笑联、云马科技、哈啰、小电科技、咻电、悦快闪充、悟空快充、南瓜 侠、来电 红榜：怪兽充电、街电、松果电单车、倍电、搜电、聚 ...

Core Insights - The domestic tourism market is experiencing a significant "two-way flow" as the Spring Festival approaches, with hotel prices in popular small cities surging while prices in major cities remain stable [1][3][10] Group 1: Hotel Price Trends - Hotel prices in small cities like Quanzhou and Beihai have skyrocketed, with some mid-to-high-end hotels exceeding 2000 yuan per night and price increases over 350% [1][3][5] - In contrast, major cities such as Beijing, Shanghai, Guangzhou, and Shenzhen are seeing stable hotel prices, with some high-end hotels even experiencing slight price reductions [7][8] - For example, the price for a luxury room at the Quanzhou Wanda Plaza Atour Hotel reached 2142 yuan per night during the Spring Festival, while similar hotels in other small cities have seen price hikes of 275% to 375% [4][5] Group 2: Consumer Behavior - Many families are focusing on "reverse tourism," opting to travel to major cities instead of returning home, as they seek better value for their travel expenses [10][11] - Data shows that the booking volume for hotels in major cities has increased significantly, with a notable rise in bookings from travelers aged 60 and above [10][11] - The trend indicates a shift in consumer preferences, with travelers looking for unique experiences in urban settings rather than traditional family reunions [10][11] Group 3: Market Dynamics - The supply-demand dynamics in small cities lead to significant price increases due to limited hotel capacity during peak travel times [1][8] - In major cities, the ample supply of hotel rooms and strong reception capabilities help stabilize prices, even during high-demand periods like the Spring Festival [8][10] - The tourism industry is encouraged to leverage local cultural activities and unique experiences to attract visitors, especially in smaller cities [11]

Core Viewpoint - The article discusses consumer rights protection during the Spring Festival, highlighting common issues faced by consumers in the hospitality sector and providing guidance on how to effectively voice complaints and seek resolutions. Group 1: Complaint Channels - The first step in consumer rights protection is to identify the complaint subject and channel, with different platforms suited for various issues [1][3][10] - Official channels like 12315 and 12345 are emphasized for their authority and legal backing, making them reliable for addressing consumer disputes [3][10] Group 2: Third-Party Platforms - Third-party complaint platforms have emerged, leveraging internet technology to offer more flexible and efficient complaint avenues [2][11] - Black Cat Complaint, a public welfare platform under Sina, allows users to submit complaints through multiple channels, making it user-friendly for those unfamiliar with traditional processes [2][11] Group 3: Types of Complaints - Common issues include temporary price increases, refusal to refund, and discrepancies between service and advertising, which may involve price fraud or unreasonable charges [3][10] - Specific platforms are recommended for different types of complaints, such as contacting travel agencies or local tourism departments for issues related to online travel bookings [10] Group 4: Evidence and Clarity - Retaining evidence such as order screenshots, payment records, and communication logs is crucial for substantiating complaints [5][14] - Clearly defining the desired outcome, whether it be a refund or an apology, increases the likelihood of a complaint being addressed [5][14] Group 5: Effective Use of Platforms - Some platforms offer features like collective complaints to enhance visibility and pressure on companies, as well as public ratings of service quality [6][12] - The Black Cat Complaint platform includes a mechanism for rapid resolution and an AI legal assistant to help users navigate legal issues [6][12] Group 6: Consumer Reminders - Consumers are advised to read terms carefully before booking, choose reputable platforms, and maintain communication records [9][15] - A calm and rational approach is encouraged when dealing with disputes, prioritizing negotiation with the service provider before escalating to formal complaints [9][15]

Investment Rating - The industry investment rating is positive [1] Core Insights - The European Union's regulatory efforts have intensified, designating Booking as a "gatekeeper" under the Digital Markets Act (DMA), which prohibits the use of price parity clauses that restrict hotel pricing [2] - Despite antitrust measures aimed at promoting competition, Booking's market share in Europe has increased from approximately 60% in 2013 to over 71% in 2023, indicating a concentration of market power [3] - Booking is strategically shifting its business model from an agency model to a merchant model, allowing it to control pricing and cash flow while avoiding direct legal interference with hotel pricing [4] Summary by Sections Regulatory Environment - The EU's regulatory framework has evolved, with Booking being classified as a "gatekeeper" under the DMA, which mandates compliance with new rules prohibiting price parity clauses [12][18] - The historical context of antitrust actions against Booking highlights a growing trend of regulatory scrutiny across various jurisdictions [25][28] Market Competition - The competitive landscape remains concentrated, with Booking leveraging its dual-sided network effects to maintain its leading position, while competitors like Expedia and Airbnb are exploring differentiated strategies [5][6] - The cancellation of price parity clauses has not led to significant price competition among OTAs, as Booking continues to utilize algorithms and monitoring to maintain pricing control [3][56] Business Model Transformation - Booking's transition to a merchant model allows it to pre-collect payments and manage pricing, effectively circumventing legal restrictions on hotel pricing [4] - The company is investing heavily in Google advertising and membership programs to enhance its market presence and obscure pricing comparisons [4] Future Outlook - The report anticipates that the competitive dynamics in the OTA market will continue to evolve, with Booking's strong market position likely to persist despite regulatory challenges [5][6]