环球时报消息，始祖鸟再陷活动调整风波，近期多位已报名"阳朔国际攀岩山地课堂"的学员在社交平台 发帖称收到始祖鸟官方发送的短信及邮件：原定于2025年10月23日-10月26日举办的阳朔国际攀岩山地 课堂取消。始祖鸟将退还课程报名费，并为学员提供原定行程的差旅费用报销及专属礼品。 据了解，始祖鸟山地课堂创立于2012年，专注于高山户外知识和实际户外技能分享，活动涵盖登山、野 外滑雪、山地跑、攀登和路线设计等；2019年引入中国后，山地课堂逐步形成"核心目的地+巡回课 程"的布局，引起众多消费者的关注；2023年，始祖鸟国际攀岩课堂首次落地中国户外胜地阳朔。 除了课程布局的持续拓展，山地课堂的核心竞争力还体现在顶尖的执教团队上。公开资料显示，该系列 课程汇聚了众多行业领军人物：既有世界攀岩领域的标杆人物WillGadd，也有华人首登欧洲六大北壁的 何川，以及亚洲首位金冰镐奖获奖者周鹏等，这些导师的加入为课程的专业性奠定了坚实基础。 在此基础上，2025年始祖鸟原计划在阳朔推出国际攀岩山地课堂，不仅开设24类、共35门课程，全面覆 盖从入门到进阶的不同难度层级，进一步完善山地课堂野攀体系的闭环，还首次邀请中国第一位 ...

Core Viewpoint - The company Arc'teryx has canceled the "Yangshuo International Rock Climbing Mountain Class" scheduled for October 23-26, 2025, citing the need to optimize the course experience, which has raised concerns about the impact on brand loyalty and user trust [1][3][6] Group 1: Course Cancellation - The cancellation of the course was communicated to participants via SMS and email, with refunds and travel reimbursements offered [1][3] - The official website now indicates that the event is postponed with no current activities available for registration [3] Group 2: Background and Development - Arc'teryx Mountain Class was established in 2012, focusing on outdoor skills and knowledge sharing, covering activities like climbing and skiing [5] - Since its introduction to China in 2019, the program has developed a "core destination + touring course" model, gaining significant consumer interest [5] - The 2023 launch of the international climbing class in Yangshuo marked a significant expansion of the program [5] Group 3: Planned Course Offerings - The original plan for 2025 included 24 types and 35 courses, catering to various skill levels and enhancing the mountain class's climbing system [6] - Notable instructors, including world-renowned climbers, were set to teach, which had generated high expectations among potential participants [6] Group 4: Industry Implications - The sudden cancellation has led to speculation regarding potential compliance issues, such as instructor qualifications and environmental assessments [6] - Prolonged uncertainty without a clear recovery plan could weaken brand loyalty and trust among core users [6]