Core Viewpoint - The article emphasizes that cultivating a fan base can lead to backlash for entrepreneurs and public figures, suggesting that the "fan culture" logic can be detrimental if misapplied in business contexts [2][4][5]. Group 1: Critique of Fan Culture - The article argues that while building a personal brand has its merits, applying fan culture indiscriminately to business relationships can undermine consumer respect and reflect a lack of strategic thinking [2][4]. - It highlights the importance of genuine communication between businesses and consumers, advocating for honesty, comprehensiveness, and equality in interactions [2][7]. Group 2: Examples of Public Figures - The article cites examples of public figures like Li Xiang, Ren Zhengfei, and Huang Xiaoming, noting that open dialogue is essential for gaining consumer trust and societal recognition [2][4]. - It discusses the downfall of certain entrepreneurs who overemphasized personal branding, leading to public backlash and loss of credibility [4][5]. Group 3: Consequences of Misguided Marketing - The article warns that excessive marketing tactics can create a fragile relationship between businesses and their audience, where loyalty is easily lost [7][9]. - It reflects on historical examples of manipulation and the eventual consequences faced by those who exploit public sentiment for personal gain [9][11].