今天中午，章泽天在小宇宙开通了以"小天章"为名的个人播客。截止本文撰写之时，短短一个多小时 内，"小天章"的粉丝数量已达到6750人，唯一一条2分钟的自我介绍已经有了近300条评论。这恐怕是过 去一年多之内，播客圈最大的事件之一了。 很多人在猜测，章泽天会不会跟"东哥"对话，会不会发跟京东有关的内容，等等。不过我觉得答案从一 开始就比较明确了：首先，章泽天说了，这是她的个人播客，显然不是东哥或者京东的关联账号，所以 后两者参与的可能性很小；其次，她选择"小天章"这个个人色彩很强的名字，就是为了刻意回避"奶茶 妹""京东老板娘"等定义，搞一个纯粹的个人IP。我个人的估计是，接下来她聊京东相关话题的概率很 低，聊东哥倒是有一定可能性，但也不会作为焦点。 章泽天是个公众人物，但是有意思的是，在开设播客之前，她已经有七八年没有跟公众直接沟通了。此 时此刻： 她没有抖音账号，似乎也没有其他任何短视频平台的账号。 她的微博账号自从2018年起就不怎么更新了。 我觉得，章泽天肯定有自己的个人原因和偏好，我们在此不得而知；不过，更重要的原因，在于宏观层 面，也就是互联网传播的大趋势层面。简而言之： 她没有小红书账号，小红书的 ...

Core Viewpoint - The article emphasizes that cultivating a fan base can lead to backlash for entrepreneurs and public figures, suggesting that the "fan culture" logic can be detrimental if misapplied in business contexts [2][4][5]. Group 1: Critique of Fan Culture - The article argues that while building a personal brand has its merits, applying fan culture indiscriminately to business relationships can undermine consumer respect and reflect a lack of strategic thinking [2][4]. - It highlights the importance of genuine communication between businesses and consumers, advocating for honesty, comprehensiveness, and equality in interactions [2][7]. Group 2: Examples of Public Figures - The article cites examples of public figures like Li Xiang, Ren Zhengfei, and Huang Xiaoming, noting that open dialogue is essential for gaining consumer trust and societal recognition [2][4]. - It discusses the downfall of certain entrepreneurs who overemphasized personal branding, leading to public backlash and loss of credibility [4][5]. Group 3: Consequences of Misguided Marketing - The article warns that excessive marketing tactics can create a fragile relationship between businesses and their audience, where loyalty is easily lost [7][9]. - It reflects on historical examples of manipulation and the eventual consequences faced by those who exploit public sentiment for personal gain [9][11].

Core Viewpoint - The competition in the home appliance market during the "6.18" shopping festival is intensifying, with companies leveraging social media and live streaming to engage younger consumers and build personal brands for their executives [3][4][6][8] Group 1: Company Strategies - Gree Electric Appliances announced a live streaming event featuring its chairman Dong Mingzhu and former secretary Meng Yutong, aiming to attract younger audiences [3][4] - Haier Group's executives are directly engaging in live streaming to connect with consumers, marking a shift from previous strategies that relied on celebrity endorsements [6][7] - The trend of executives building personal brands is becoming prevalent, with many leaders from various companies, including Midea and Xiaomi, establishing their presence on social media platforms [7][8] Group 2: Market Dynamics - The home appliance market is experiencing fierce competition, particularly in air conditioning, with companies employing various tactics to drive traffic and sales [4][6] - The rise of live streaming on platforms like Douyin, WeChat Video, and Xiaohongshu is reshaping consumer purchasing behavior, with influencers playing a significant role in driving sales [8] - The shift towards digital marketing and user interaction is prompting companies to innovate their product offerings based on direct consumer feedback [7][8] Group 3: Challenges and Considerations - While engaging directly with consumers can yield benefits, it also poses risks, as negative feedback can quickly escalate and impact brand reputation [8] - The balance between maintaining a vibrant social media presence and focusing on product quality and internal operations is a critical challenge for executives building personal brands [8]