货运平台变现率
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货拉拉更新招股书:持续降费、降抽佣,变现率三连降
凤凰网财经· 2025-10-28 14:08
Core Viewpoint - The article highlights the strong performance of Lalamove (货拉拉) in the logistics sector, showcasing significant revenue growth and order completion rates, while also addressing the challenges related to declining monetization rates in its core business. Group 1: Financial Performance - In the first half of 2025, Lalamove achieved revenue of $935 million, representing a year-on-year growth of 31.8% [4] - The total global transaction value (GTV) reached $5.967 billion, with a year-on-year increase of 17.7% [2][4] - The number of completed orders exceeded 455 million, marking a 34% increase compared to the previous year [2][4] Group 2: Market Position - Lalamove is recognized as the largest logistics transaction platform globally in terms of closed-loop GTV for the first half of 2025 [2][4] - The company operates in over 400 cities across 14 markets worldwide, maintaining a leading market position [4] Group 3: Monetization Rate Trends - The monetization rate for Lalamove's freight platform services in mainland China dropped to 9.2% in the first half of 2025, continuing a downward trend for three consecutive years [5][7] - The decline in monetization rate is attributed to ongoing fee reductions and commission cuts for drivers, which have impacted revenue growth [9][12] Group 4: Diversification and Growth Strategies - Lalamove has expanded its service offerings, with the share of diversified logistics services in revenue increasing from 30.5% in the first half of 2024 to 40.1% in the first half of 2025 [5] - The company has successfully replicated its business model in Southeast Asia and Latin America, with plans for further market penetration [13][15] Group 5: Future Outlook - The global road freight market is expected to see increased digital platform penetration, with Lalamove positioned to capitalize on this growth opportunity [15] - The overseas market accounted for 9.5% of total revenue in the first half of 2025, indicating significant potential for future growth [14]