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湖北松滋:一把吉他 勾响文化产业创新之弦丨活力中国调研行
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-30 05:03
Group 1 - The signing ceremony on August 15, 2025, marked the establishment of Beijing Isdman Musical Instruments Co., a renowned guitar manufacturer, in the cultural innovation industrial park in Songzi City, Hubei, driven by the local leading guitar manufacturer Tongxin Musical Instruments [2] - The collaboration between Isdman, which specializes in classical guitars, and Tongxin, which covers a full range of wooden guitars, strengthens regional industrial synergy and has led to the entry of 11 other guitar production and sales companies [2][3] - Songzi is actively constructing an integrated ecosystem around the "Guitar+" strategy, aiming to develop a high-end guitar industry base, with visions of becoming "China's hometown of guitars" [2][3] Group 2 - The development of the guitar industry in Songzi represents a new path for cultural industry innovation during China's 14th Five-Year Plan, focusing on a specialized approach [3] - The "Songzi Model" has emerged, integrating talent resources and policy support to drive the rapid gathering of the industrial chain, showcasing a successful case of cultural industry development without relying on natural and historical resources [3][4] - The domestic guitar industry is primarily concentrated in regions like Jiangsu and Guangdong, with Songzi aiming to carve out a niche in high-end guitar manufacturing [4] Group 3 - Tongxin Musical Instruments, founded by Wang Fenghua, has achieved annual revenue exceeding 80 million yuan, transitioning from OEM for international brands to developing its own brand "MONTOYA" [5] - The company has gained recognition through collaboration with renowned musicians, such as the limited production of "Li Guitar" designed by Li Zongsheng, which has further enhanced its reputation in the high-end market [5][6] - Since 2019, Tongxin's orders have remained consistently high, with top products priced at 58,000 yuan each [6] Group 4 - In 2023, Wang Fenghua relocated his company back to Songzi, bringing along a complete set of industrial resources, including international luthiers, which has led to the rapid formation of the industrial chain [7] - Songzi's development of the guitar industry is supported by two core advantages: a strong talent pool and the attraction of international brands, enhancing the region's global recognition [7][8] - The cultural innovation industrial park has a planned investment of 500 million yuan, with additional financial support and initiatives to integrate culture and tourism [8] Group 5 - The global acoustic guitar market is expected to grow steadily, potentially reaching a market size of 3 billion USD by 2029, with China remaining a key manufacturing and consumption market [9] - Songzi's approach demonstrates that even without inherent cultural tourism resources, precise positioning and cultural empowerment can lead to significant cultural industry development [9]