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湖北松滋:一把吉他 勾响文化产业创新之弦丨活力中国调研行
Group 1 - The signing ceremony on August 15, 2025, marked the establishment of Beijing Isdman Musical Instruments Co., a renowned guitar manufacturer, in the cultural innovation industrial park in Songzi City, Hubei, driven by the local leading guitar manufacturer Tongxin Musical Instruments [2] - The collaboration between Isdman, which specializes in classical guitars, and Tongxin, which covers a full range of wooden guitars, strengthens regional industrial synergy and has led to the entry of 11 other guitar production and sales companies [2][3] - Songzi is actively constructing an integrated ecosystem around the "Guitar+" strategy, aiming to develop a high-end guitar industry base, with visions of becoming "China's hometown of guitars" [2][3] Group 2 - The development of the guitar industry in Songzi represents a new path for cultural industry innovation during China's 14th Five-Year Plan, focusing on a specialized approach [3] - The "Songzi Model" has emerged, integrating talent resources and policy support to drive the rapid gathering of the industrial chain, showcasing a successful case of cultural industry development without relying on natural and historical resources [3][4] - The domestic guitar industry is primarily concentrated in regions like Jiangsu and Guangdong, with Songzi aiming to carve out a niche in high-end guitar manufacturing [4] Group 3 - Tongxin Musical Instruments, founded by Wang Fenghua, has achieved annual revenue exceeding 80 million yuan, transitioning from OEM for international brands to developing its own brand "MONTOYA" [5] - The company has gained recognition through collaboration with renowned musicians, such as the limited production of "Li Guitar" designed by Li Zongsheng, which has further enhanced its reputation in the high-end market [5][6] - Since 2019, Tongxin's orders have remained consistently high, with top products priced at 58,000 yuan each [6] Group 4 - In 2023, Wang Fenghua relocated his company back to Songzi, bringing along a complete set of industrial resources, including international luthiers, which has led to the rapid formation of the industrial chain [7] - Songzi's development of the guitar industry is supported by two core advantages: a strong talent pool and the attraction of international brands, enhancing the region's global recognition [7][8] - The cultural innovation industrial park has a planned investment of 500 million yuan, with additional financial support and initiatives to integrate culture and tourism [8] Group 5 - The global acoustic guitar market is expected to grow steadily, potentially reaching a market size of 3 billion USD by 2029, with China remaining a key manufacturing and consumption market [9] - Songzi's approach demonstrates that even without inherent cultural tourism resources, precise positioning and cultural empowerment can lead to significant cultural industry development [9]
青海因地制宜发展非遗特色产业 针线笔触,绘出高原五彩斑斓(活力中国调研行)
Ren Min Ri Bao· 2025-08-18 23:15
五色画笔游走,唐卡画师创新内容、画法;七彩绣线穿梭,盘绣绣娘勾勒生活美景;繁花图案层叠,藏 毯艺人编织致富产业……近年来,青海省依托丰富的非物质文化遗产资源,蹚出一条发展非遗特色产 业、带动县域经济发展的新路子。 在黄南藏族自治州同仁市仁俊画院,两名年轻画师正在绘制一幅特殊的唐卡。这幅唐卡呈现了天津地 标"天津之眼"与青海三江源自然保护区纪念碑。"今年是天津援青15年,为了表达黄南人民的感激之 情,我们特地准备了这幅唐卡作品。"仁俊画院办公室主任多杰才让说。 当地唐卡画师在内容和画法上进行创新,既保留传统手工技艺,又融合时代元素。越来越多的人走近唐 卡、了解唐卡。 坐在新居小院里,张卓麻什姐绣着帆布包上的图案:"以前就是自己穿衣用度的活计,没想到它能给大 家的日子带来这么大改变。"一针一线里,绣娘们绣出了新生活。 藏毯在青海有3000多年的历史。曾经,手工编织技艺费时费力,家庭式作坊和小规模生产的模式难以满 足市场需求,加牙藏族织毯技艺的传承面临危机。 从2011年至2024年,以唐卡为代表的热贡艺术文化产业收入从2.4亿元增长到10.8亿元,年收入超过1000 万元的热贡艺术相关企业已有5家。 近年来,黄南 ...
这群海南年轻人“玩转”文博会
Hai Nan Ri Bao· 2025-05-25 01:33
Group 1: Cultural Industry Innovation - The article highlights the innovative contributions of young individuals in the cultural industry during the 21st China (Shenzhen) International Cultural Industry Expo, showcasing their unique perspectives and practices [2][3]. - Young artisans, such as Liu Junjun, are integrating traditional craftsmanship with modern elements, like comic styles, to appeal to younger audiences while preserving cultural heritage [3]. - The event serves as a platform for these young talents to demonstrate how they are revitalizing traditional crafts and creating new cultural symbols that resonate with contemporary society [6]. Group 2: Tea and Coffee Industry Development - The article discusses the efforts of young tea farmers like Dong Guohao, who are working to enhance the quality and branding of Hainan red tea through innovative processing techniques [4][5]. - Dong Guohao's approach includes a "couple's partnership" model for marketing, utilizing live streaming to promote tea alongside cultural elements, thereby creating a "culture + consumption" synergy [5]. - In the coffee sector, young researchers like Li Tong are developing unique products such as "coconut-flavored coffee" by experimenting with local ingredients, aiming to improve flavor profiles and reduce bitterness [6]. - The research team is also exploring tropical fruit-flavored coffee and other innovative products, contributing to a diverse product line that appeals to younger consumers [6].