Core Insights - The Hainan duty-free market is experiencing a significant surge in consumer activity, driven by a combination of tourism and local resident participation, indicating a shift in shopping behavior and market dynamics [1][2] Group 1: Market Trends - The new shopping model in Hainan combines shopping, entertainment, and culture, attracting both tourists and local residents, thus expanding the consumer base [1] - On the first day of the duty-free store opening in Sanya, sales exceeded 1.18 billion yuan, marking a record high for the same period [1] - From December 18 to 28, 2025, Sanya's duty-free stores achieved a cumulative sales of 11.9 billion yuan, a year-on-year increase of 42.7%, with 1.037 million visitors, up 19.4% year-on-year [1] Group 2: Policy Changes - New policies allow Hainan residents to purchase 15 categories of "immediate purchase and pick-up" goods without limit, provided they have an annual record of leaving the island [2] - The number of duty-free product categories has increased from 45 to 47, now including electronic products such as digital cameras and mini drones [2] - The customs data indicates that 4,709 new foreign trade enterprises were registered in Hainan within just 24 days, equivalent to the total for a quarter in 2024 [2]