Core Insights - JD.com has launched the "Heart-Pounding Shopping Season" on May 13, marking the beginning of the mid-year shopping spree, leading up to the 618 shopping festival [1] - During this event, consumers can receive daily subsidies exceeding 1000 yuan, along with various discount coupons and interest-free installment options for eligible users [1] - The shopping season will feature six major surprise days, each catering to different consumer interests, including tech enthusiasts, food lovers, and fashion followers [1][4] Group 1 - The "Heart-Pounding Shopping Season" serves as a prelude to the 618 shopping festival, offering substantial consumer benefits [1] - Consumers can access a variety of subsidies, including a 20 yuan discount for every 200 yuan spent, exclusive PLUS member coupons, and interest-free installment plans for JD credit users [1] - The event will include six surprise days from May 22 to June 12, each focusing on different themes and consumer interests [1][5] Group 2 - The surprise days will feature collaborations with celebrities and popular IPs, enhancing consumer engagement through exciting activities and giveaways [2] - Notably, artist Zhang Yixing has been announced as the trend ambassador for JD.com, promising exclusive content and rewards for users during the event [2] - JD.com will also host themed auction events during the shopping season, offering rare collectibles and limited-edition items, such as the upcoming Switch2 [4]