Core Viewpoint - The article highlights the significant price reduction of previously expensive fruits in China, driven by increased supply and improvements in agricultural technology and logistics, leading to a transformation of these "noble fruits" into more accessible consumer products [1][4][5]. Group 1: Price Reduction of Fruits - Prices of fruits such as lychee, mangosteen, and durian have dropped significantly, with lychee prices nearly halved compared to last month [1]. - The wholesale price of durian has decreased by approximately 20 yuan per kilogram since winter, with current prices around 38 yuan per kilogram for premium quality [2]. Group 2: Supply Chain and Import Dynamics - The increase in durian supply is attributed to improved management practices in Thailand and Vietnam, leading to a smoother import process and a rise in market availability [2][3]. - The overall fruit market in June is expected to remain abundant, further contributing to the decline in durian prices due to increased consumer choices [3]. Group 3: Agricultural Technology and Domestic Production - Advances in agricultural technology have enabled the local cultivation of fruits that were previously reliant on imports, such as blueberries and cherries, enhancing domestic production capabilities [4]. - The expected production of domestic durian is projected to exceed 2,000 tons by 2025, indicating a shift in market dynamics [4]. Group 4: Logistics and Supply Chain Improvements - The efficiency of cross-border logistics has improved, reducing transportation costs and time, which has contributed to the price drop of imported fruits [5]. - The cold chain logistics market in China is projected to grow, with a total demand of 365 million tons in 2024, reflecting a 4.3% year-on-year increase [5]. Group 5: Future Sustainability and Recommendations - Experts suggest that to maintain the affordability of "noble fruits," there should be effective policy guidance for fruit cultivation, quality enhancement, and cost reduction for farmers [5]. - Companies are encouraged to focus on quality control and value addition through processing to stabilize market prices and ensure sustainable development in the fruit industry [5].