Core Viewpoint - The company emphasizes a prudent approach to expense management for 2025, focusing on precise control to improve cost-effectiveness while maintaining profitability [1] Group 1: Expense Management - For 2025, the company plans to manage expenses with a "steady" principle, aiming for precise control to enhance cost-effectiveness while also considering profit [1] - In 2026, the company intends to increase promotional spending on new products that receive positive feedback, thereby enhancing brand visibility [1] Group 2: Inventory and Channel Management - The company reports that its current channel inventory is healthy, with fresh product ages and good stock levels [1] - On the marketing front, the company will strengthen brand communication efforts [1] - In terms of channel strategy, the company is systematically advancing the display and layout in the gift market to support sales during peak seasons [1]