Group 1 - The core viewpoint is that Fushouyuan, a leading player in the cemetery industry, has experienced a significant decline in financial performance, reporting a loss of over 200 million yuan after previously earning 300 million yuan the year before, leading to a 9% drop in stock price [1][2] - The average price of a burial plot at Fushouyuan reached 121,200 yuan, which is 1.76 times higher than the average price of second-hand housing in Beijing, indicating a high cost of burial plots compared to real estate [1][2] - Sales of burial plots have decreased, with Fushouyuan selling 12,600 plots last year, nearly 4,000 fewer than the previous year, suggesting a decline in demand [2][3] Group 2 - Fushouyuan attributes its financial losses to macroeconomic factors, claiming that consumers are becoming more budget-conscious, as the price of 121,200 yuan is close to the average annual salary of an ordinary person [2][5] - The strategy of relying on continuous price increases to compensate for declining sales has not been effective, as consumers are unwilling to pay the high prices [3][4] - The situation highlights the reality that there are no forever appreciating assets, only consumers who remain vigilant about their spending [4]