Core Viewpoint - Didi is launching a promotional campaign offering discounts on rides in several cities to enhance the experience of flower viewing during spring, aiming to facilitate convenient travel for users [1][4]. Group 1: Promotional Activities - Didi is offering a discount of up to 60% on rides in cities such as Wuhan, Wuxi, Changzhou, Zhengzhou, Xi'an, Chengdu, and Jinan, with each ride eligible for a discount of 10 to 30 yuan [4][5]. - Users can access these discounts through the Didi app, mini-programs, or by scanning QR codes in designated vehicles and promotional posters [4]. Group 2: Support Services - Didi has established a flower viewing support fleet in collaboration with local government and tourism departments, featuring custom vehicle decals and themed decorations to enhance the travel experience [4][5]. - The support fleet will operate in high-demand areas such as popular scenic spots, airports, train stations, and commercial districts, with incentives for drivers to encourage service availability [4]. Group 3: User Guidance - Didi has created popular flower route maps and set up guidance at various stations and scenic spots to assist users in navigating their flower viewing experiences [5]. - Users can find Didi pickup points at recommended flower viewing locations to receive travel guides, discount coupon packs, and maps, enhancing user engagement through interactive activities [5].