赛事+产业融合

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“八队”输了笔画,赢了“流量密码”
Guo Ji Jin Rong Bao· 2025-07-21 12:04
Group 1 - The match between Changzhou and Xuzhou ended with a score of 0-2, marking Changzhou's seventh consecutive game without scoring a goal, placing them at the bottom of the league standings [1][5] - Despite the loss, Changzhou gained significant attention through innovative marketing strategies, such as "free admission and free goals," which turned the city into a trending topic [4][10] - The match attracted 40,253 spectators, and social media discussions around the event reached over 100 million views, showcasing the city's ability to leverage sports for cultural engagement [10][11] Group 2 - The "Su Super League" has evolved into a catalyst for economic development, with sponsorships increasing from 6 to 27, covering various sectors including finance and technology [12] - Local governments are integrating the league into their economic agendas, with initiatives aimed at enhancing cultural tourism and local business engagement [12][13] - The success of the league is attributed to its combination of high-quality events, local cultural integration, and the creation of diverse consumer experiences [13][14]