Core Viewpoint - The rise of "event-driven tourism" is transforming local economies, with various regional football leagues like "Su Super," "Zhe Super," "Gan Super," and "Village Super" driving significant increases in tourism and consumption during the summer season [1][4]. Group 1: Economic Impact - The "Su Super" league generated a total service revenue of 37.96 billion yuan from May 10 to July 7, with a notable increase in tourism-related bookings, which rose nearly 200% compared to the previous year [1]. - During the weekend of August 2-3, cities hosting "Su Super" matches saw tourism bookings increase by over 20% year-on-year [1]. - The "Village Super" league in Guizhou led to a 30% increase in travel to the region during the weekend of July 26-27, with a 54% rise in visitor numbers to the specific location of the matches [3]. Group 2: Consumer Behavior - Tourists from major cities such as Shanghai, Hangzhou, and Beijing are increasingly traveling to watch "Su Super" matches, indicating a growing trend of family-oriented travel for sporting events [2]. - The search volume for local accommodations and food options in areas hosting "Village Super" matches surged by over 500% and saw significant increases in interest for local cuisine [3]. Group 3: Policy and Development - Local governments are recognizing the economic potential of sports events, with initiatives like the Haikou City measures promoting high-quality cultural and sports events, offering financial incentives for hosting international-level competitions [4]. - Experts suggest that the integration of sports events with local culture and commerce can enhance economic growth and improve community engagement, advocating for diverse consumer experiences and high-quality event management [4].

Core Viewpoint - The "Su Super" football league has become a phenomenon, igniting public enthusiasm for sports and tourism, leading to significant economic benefits for participating cities [3][5][8]. Group 1: Event Impact - The recent victory of Changzhou's team marked the end of a nine-match winless streak, generating excitement among over 42,000 fans and prompting a wave of promotional activities in the local tourism sector [3][4]. - Since its inception on May 10, the "Su Super" league has attracted over 1.2 million spectators by the ninth round, indicating its popularity and potential for growth [4][5]. - The league has significantly boosted local economies, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5][8]. Group 2: Marketing and Promotions - Changzhou has implemented various marketing strategies, including free entry for visitors with the surname "Zhao" and discounts for local residents and teachers, to capitalize on the league's popularity [4][5]. - The league's success has inspired other regions to launch similar football leagues, such as the "Gan Super" and "Han Super," indicating a trend of localized sports events gaining traction [11][12]. Group 3: Cultural and Economic Integration - The "Su Super" league has enhanced local cultural identity and pride, with 72.3% of respondents believing it strengthens cultural recognition and 61.4% feeling it promotes sports participation [7][9]. - The integration of sports events with tourism and local culture has created a comprehensive value chain, driving consumer engagement and economic activity [8][13]. - The rise of "Su Super" style leagues is seen as a way to utilize existing sports facilities and promote local culture, leading to increased demand for sports-related services and products [13][14].

常州队的"笔画"保卫战迎来了曙光！8月16日晚，凭借30岁青训教练赵连平的门前捡漏破门，常州1比0战胜镇江， 打破了"苏超"9轮比赛以来的不胜和零进球纪录。 现场超过4.2万名球迷见证了这一激动人心的时刻。为答谢全网热爱，常州连夜火速向全民送出六重大礼，其中包 括新增一轮"常州赢球"抽奖，欢庆氛围堪比过年。 自江苏省城市足球联赛(下称"苏超")成为现象级赛事以来，全民观赛热情被彻底点燃，不仅足球及各类赛事运动 迎来高光时刻，"跟着赛事去旅游"也掀起热潮。同时，苏超之外，多地正在或筹备举办"苏超式"足球联赛，包括 赣超、湘超、川超、渝超、汉超等。"苏超式"足球联赛正呈现出多点开花的态势。 现象级赛事捧红更多IP 赵连平的进球，不仅点燃了球场激情，更在常州全市文旅行业掀起新一轮福利放送热潮。其中，山水园景区与天 目湖南山竹海景区联合推出特别福利：即日起至8月31日，全国范围内所有姓氏为"赵"的游客，只需凭本人有效身 份证件，即可免门票入园游览。 为庆祝常州队在"苏超"进球，淹城春秋乐园官方视频号8月17日宣布，8月17日至8月22日，对所有镇江市民免门 票，对全国体育老师免门票，且体育老师可免费带一名音乐或美术老 ...

目前，街区已引入了130多家文创、餐饮、手作店铺，街区日均客流量已超过3万人次，年客流量已达1000万人次， 各类店铺摊位带动了周边5000余人创业就业。今年3月，第四批国家级旅游休闲街区名单公布，郑州记忆1952油化厂 旅游休闲街区成功入榜。 美丽乡村焕新：田园风光中的消费新场景 在安徽广德，一场关于乡村价值的重新发现正在上演。自2022年以来，广德市已发展了近300个规模休闲农业与乡村 旅游点。 央广网北京8月15日消息（记者 王勇生）当斑驳红砖厂房蜕变为文艺打卡地，当宁静乡村孕育出 "爬宠研学" 等新奇 体验，当一张足球票串联起全城消费脉络……这个夏天，多元消费场景正以前所未有的活力，唤醒消费市场的无限 潜能。 老厂房蝶变：工业记忆里的消费新地标 兴建于1952年的郑州油脂化学厂，曾是河南省最大的洗涤用品生产基地。近年来，在城市更新的浪潮中，这座承载 着70多年工业记忆的老厂房，已完成从"工业锈带"到"生活秀带"的华丽转身。 "街区以'修旧如旧 新必新潮'为改造理念，保留了红砖、烟囱、储皂罐等设施原貌，同时在老建筑的基础上融入新元 素。"郑州记忆1952油化厂旅游休闲街区总经理曹心荷介绍，街区通过工业展 ...

Core Viewpoint - The cultural, sports, and entertainment industry is experiencing rapid growth driven by increasing consumer demand and emotional consumption, particularly among the younger generation [1][3][6]. Group 1: Industry Growth - In Jiangsu Province, the revenue of the cultural, sports, and entertainment industry increased by 20.7% year-on-year in May [1]. - In Henan Province, the revenue growth reached 23.9% from January to May, surpassing the overall service industry growth by 16.4 percentage points [1]. - In Sichuan Province, the revenue growth was 18.7% from January to May, showing a recovery of 2.8 percentage points compared to the previous month [1]. - In Anhui Province, the revenue grew by 16.5% from January to May, with film production and entertainment sectors growing by 74.8% and 23.6% respectively [2]. - In Guizhou Province, the revenue increased by 21.2% during the same period [2]. Group 2: Emotional Consumption Trends - Emotional consumption is on the rise, with the Z generation leading the trend, focusing on personal experiences and willing to spend on self-pleasure [3]. - Emotional consumption spans various age groups, including middle-aged and elderly consumers attending concerts, indicating a broadening market [3]. - The "Su Super" league has created emotional connections with local culture, enhancing community engagement and making football a part of everyday life [3]. Group 3: New Consumption Scenarios - The "Su Super" league generated service revenue of 37.96 billion yuan, a year-on-year increase of 42.7% across tourism, dining, and accommodation sectors [4]. - Concerts have become significant outlets for emotional expression, with nearly 50% of attendees being over 40 years old, reflecting a nostalgic connection to music [4]. - Micro-short dramas are emerging as popular "emotional fast-moving consumer goods," catering to consumers' need for quick emotional relief [4][5]. - New tourism concepts like "wo nang drift" are gaining popularity by appealing to younger consumers' desire for fun and emotional value [6]. Group 4: Industry Development and Opportunities - The micro-short drama industry in Henan has seen a revenue increase of 89.0%, significantly outpacing the overall cultural and entertainment sector [5]. - The integration of culture and emotional value is becoming a key trend in driving consumption growth, with various new consumption scenarios emerging [6].

Group 1 - The match between Changzhou and Xuzhou ended with a score of 0-2, marking Changzhou's seventh consecutive game without scoring a goal, placing them at the bottom of the league standings [1][5] - Despite the loss, Changzhou gained significant attention through innovative marketing strategies, such as "free admission and free goals," which turned the city into a trending topic [4][10] - The match attracted 40,253 spectators, and social media discussions around the event reached over 100 million views, showcasing the city's ability to leverage sports for cultural engagement [10][11] Group 2 - The "Su Super League" has evolved into a catalyst for economic development, with sponsorships increasing from 6 to 27, covering various sectors including finance and technology [12] - Local governments are integrating the league into their economic agendas, with initiatives aimed at enhancing cultural tourism and local business engagement [12][13] - The success of the league is attributed to its combination of high-quality events, local cultural integration, and the creation of diverse consumer experiences [13][14]

Core Viewpoint - The "Su Super" league, a grassroots football event in Jiangsu, has gained immense popularity, attracting local support and sponsorships, while promoting community engagement and economic growth in the region [1][9]. Group 1: Event Overview - "Su Super" is the first city football league in Jiangsu, featuring teams from thirteen cities, fostering local pride and community spirit [1]. - The league has a low ticket price range of 5-20 yuan, making it accessible to a wider audience compared to professional leagues [1]. - Out of 516 participants, only 29 have professional backgrounds, with most players being amateurs from various professions [1]. Group 2: Sponsorship and Economic Impact - The league has attracted 27 sponsors, significantly increasing from 6 at the start of the season, with a mix of large enterprises and local businesses [4][5]. - Sponsorship categories include major sponsors, team sponsors, and regional sponsors, providing exposure opportunities for small brands [3]. - The league has positively impacted local economies, with a reported 25% increase in consumption in areas hosting matches, and an estimated overall economic benefit exceeding 300 million yuan [9]. Group 3: Community and Cultural Integration - The league has become a platform for local businesses to gain visibility, with small enterprises like street food vendors benefiting from increased foot traffic during matches [3][5]. - The event has sparked a cultural phenomenon, with local brands and community engagement becoming integral to its success [6][9]. - The league's popularity reflects a broader trend of grassroots sports events driving local tourism and cultural activities, as noted by government officials [10].

Group 1 - The Jiangsu grassroots football league is experiencing a surge in popularity, with a record attendance of 60,396 at a match between Nanjing and Suzhou, just 5,000 short of the highest attendance in Chinese Super League history [2] - The league has attracted significant interest, with over 2 million people attempting to purchase tickets for the Nanjing vs. Suzhou match, leading to tickets selling out in just 10 seconds [2] - The league's matches have consistently high attendance, with figures such as 30,161 for Xuzhou vs. Nantong and 27,063 for Yangzhou vs. Wuxi, indicating a strong fan engagement [2] Group 2 - The organizing committee has implemented innovative cooling technologies, including mist cannons and industrial ice blocks, to enhance the spectator experience during high temperatures [3] - The league has seen a rapid increase in commercial sponsorship, growing from 6 sponsors at its inception to nearly 30 well-known brands, including Heineken and JD.com, indicating a significant rise in its commercial value [3] - The introduction of a 7-player substitution rule in the league demonstrates a departure from traditional regulations, enhancing the competitive nature of the matches [3] Group 3 - The success of the Jiangsu Super League reflects a cultural revival, with 95.2% of residents aware of the league, including a diverse fan base beyond traditional football enthusiasts [4] - The league has fostered regional cultural identity and recognition, with local symbols and cultural references becoming prominent in the community, enhancing the overall cultural economy of Jiangsu [4] - The ongoing popularity of the league serves as a model for similar cultural and sporting events in other regions, promoting local economic and cultural development [4]

Core Viewpoint - The Jiangsu grassroots football league is experiencing a surge in popularity, with record attendance and significant commercial growth, highlighting the cultural significance of football in the region [1][2][3]. Group 1: Attendance and Engagement - The match between Nanjing and Suzhou teams on July 5 attracted 60,396 spectators, setting a new record for amateur football events in China, just 5,000 short of the highest attendance in Chinese Super League history [1]. - The enthusiasm for the league is evident, with over 200,000 tickets sold within 10 seconds for the "Jiangsu Derby" match, showcasing the high demand for local football [1]. Group 2: Innovative Measures and Sponsorship - To ensure smooth operations during high temperatures, innovative cooling technologies were implemented, including fog cannons and industrial ice blocks, effectively lowering the perceived temperature by over 5 degrees [2]. - The league has seen a dramatic increase in sponsorship, growing from 6 sponsors at its inception to nearly 30, including major brands like Heineken and JD.com, indicating a significant rise in commercial value [2]. Group 3: Cultural Impact and Community Involvement - The league has fostered a strong cultural identity in Jiangsu, with 95.2% of residents aware of the league, and nearly 80% being non-traditional fans, including homemakers and retirees [3]. - The ongoing success of the league is enhancing regional cultural recognition and economic circulation, serving as a model for similar cultural and sports initiatives in other regions [3].

Core Viewpoint - The article highlights the rapid growth and commercial success of the Suzhou Super League (苏超), emphasizing its increasing popularity, sponsorship expansion, and positive impact on local economies and related industries [3][4][5][6]. Sponsorship Growth - The number of sponsors for the Suzhou Super League has significantly increased, from 6 initial sponsors to a total of 27, including major companies like JD.com, Yili, and Xiaomi [3][4]. - The categories of sponsorship have expanded, with official strategic partners increasing from 1 to 8, official sponsors from 1 to 4, and official suppliers from 2 to 7 [3]. Economic Impact - The Suzhou Super League has stimulated local consumption, with online leisure spending in Jiangsu province increasing by approximately 40% year-on-year since the league's inception [4]. - Hotel bookings in host cities have surged, with five-star hotel reservations increasing by over 59% and ticket sales for attractions rising by over 255% [5]. - Consumer interest in sports-related products has also grown, with sales of football gear and apparel increasing by over 60% in June [5]. Brand Influence and Local Development - The league has enhanced the brand influence of local cities, becoming a tool for attracting investment and talent [6][7]. - The presence of corporate representatives from high-tech sectors at matches indicates a dual interest in sports and investment opportunities [7]. Future Prospects - The success of the Suzhou Super League is prompting other regions, such as Jiangxi, to consider launching similar leagues, indicating a potential trend in local sports development [10]. - The article suggests that the league's popularity reflects a broader demand for diverse sports events and highlights the potential for growth in China's sports and cultural tourism industries [8][9].