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江苏省体育局:“苏超”联赛肯定要办下去,明年确保五一期间有比赛可看
下一届"苏超"是否还会举办?开赛时间定了吗?"'苏超'联赛成为一场现象级的赛事,是我们大家始料未 及的。"许秋红表示,"我想在这里要跟网友说的是,'苏超'联赛肯定要办下去,而且要越办越好,办出 特色,办出水平。" 下一届"苏超",球员选拔的规则是否会有调整和优化?许秋红介绍,在研究明年赛事方案过程中间,球 员的参赛办法规定是他们重点研究项目之一,将要增加年轻球员上场的规定,让更多的青少年参与到足 球运动上来,助推江苏青训的发展,从而推动足球的普及和足球运动水平的提高。 "可以告诉大家的就是,今年的赛程是5月10日开幕的,明年我们肯定要提前,肯定要确保大家五一期间 有比赛可看。希望以后的五一假期、国庆假期都能去各个体育场看足球比赛。预计在11月1日之前要发 布明年的赛事规程。"许秋红介绍,在今年10月4日即将开始的淘汰赛里,将引入视频助理裁判系统,确 保比赛更加公平公正,确保裁判的判罚更加精准,希望通过这样新的技术手段保障赛风赛纪,而且明年 在关键场次肯定使用助理裁判系统。 9月30日,江苏省体育局有关负责人在政风热线直播间展开专场问答,重点回应了江苏省城市足球联赛 (简称"苏超")相关问题。江苏省体育局二级巡 ...
新华财经丨“为赛赴城”渐成风 暑期消费开动“新引擎”
Xin Hua Wang· 2025-08-19 13:03
Core Viewpoint - The trend of "traveling for matches" is becoming popular, with local sports events driving tourism and consumption, injecting new vitality into the cultural and tourism economy [1][5]. Group 1: Impact of Local Sports Events - The "Su Super" league has successfully transformed spectator attendance into tourism revenue, with a reported service revenue of 37.96 billion yuan from May 10 to July 7 [3]. - The "Su Super" league has led to a nearly 200% year-on-year increase in summer tourist bookings in Jiangsu province since July [3]. - The "Village Super" league has also spurred tourism in Guizhou, with hotel and local cuisine searches increasing by over 500% and visitor numbers rising by 54% compared to the previous weekend [4]. Group 2: Economic Growth and Policy Support - Various local governments are leveraging sports events as new economic growth points, with initiatives to attract high-profile events through financial incentives [5][6]. - The integration of sports events with local tourism and consumption is seen as a way to enhance cultural life and stimulate economic growth [5][6]. - Recommendations for further exploration of the synergy between sports events and local culture, as well as improvements in event quality and audience experience, are emphasized for achieving dual economic and social benefits [6].
“为赛赴城”成风尚 暑期消费迎“赛事引擎”
Xin Hua Cai Jing· 2025-08-19 05:28
Core Viewpoint - The rise of "event-driven tourism" is transforming local economies, with various regional football leagues like "Su Super," "Zhe Super," "Gan Super," and "Village Super" driving significant increases in tourism and consumption during the summer season [1][4]. Group 1: Economic Impact - The "Su Super" league generated a total service revenue of 37.96 billion yuan from May 10 to July 7, with a notable increase in tourism-related bookings, which rose nearly 200% compared to the previous year [1]. - During the weekend of August 2-3, cities hosting "Su Super" matches saw tourism bookings increase by over 20% year-on-year [1]. - The "Village Super" league in Guizhou led to a 30% increase in travel to the region during the weekend of July 26-27, with a 54% rise in visitor numbers to the specific location of the matches [3]. Group 2: Consumer Behavior - Tourists from major cities such as Shanghai, Hangzhou, and Beijing are increasingly traveling to watch "Su Super" matches, indicating a growing trend of family-oriented travel for sporting events [2]. - The search volume for local accommodations and food options in areas hosting "Village Super" matches surged by over 500% and saw significant increases in interest for local cuisine [3]. Group 3: Policy and Development - Local governments are recognizing the economic potential of sports events, with initiatives like the Haikou City measures promoting high-quality cultural and sports events, offering financial incentives for hosting international-level competitions [4]. - Experts suggest that the integration of sports events with local culture and commerce can enhance economic growth and improve community engagement, advocating for diverse consumer experiences and high-quality event management [4].
首胜如过年!常州早已“破圈”,“苏超式”足球联赛多地开花
第一财经· 2025-08-18 04:33
Core Viewpoint - The "Su Super" football league has become a phenomenon, igniting public enthusiasm for sports and tourism, leading to significant economic benefits for participating cities [3][5][8]. Group 1: Event Impact - The recent victory of Changzhou's team marked the end of a nine-match winless streak, generating excitement among over 42,000 fans and prompting a wave of promotional activities in the local tourism sector [3][4]. - Since its inception on May 10, the "Su Super" league has attracted over 1.2 million spectators by the ninth round, indicating its popularity and potential for growth [4][5]. - The league has significantly boosted local economies, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5][8]. Group 2: Marketing and Promotions - Changzhou has implemented various marketing strategies, including free entry for visitors with the surname "Zhao" and discounts for local residents and teachers, to capitalize on the league's popularity [4][5]. - The league's success has inspired other regions to launch similar football leagues, such as the "Gan Super" and "Han Super," indicating a trend of localized sports events gaining traction [11][12]. Group 3: Cultural and Economic Integration - The "Su Super" league has enhanced local cultural identity and pride, with 72.3% of respondents believing it strengthens cultural recognition and 61.4% feeling it promotes sports participation [7][9]. - The integration of sports events with tourism and local culture has created a comprehensive value chain, driving consumer engagement and economic activity [8][13]. - The rise of "Su Super" style leagues is seen as a way to utilize existing sports facilities and promote local culture, leading to increased demand for sports-related services and products [13][14].
首胜如过年!常州早已“破圈”,“苏超式”足球联赛多地开花
Di Yi Cai Jing· 2025-08-17 13:46
Core Insights - The "Su Super" football league has become a phenomenon, igniting nationwide enthusiasm for football and related events, leading to the emergence of similar leagues in various regions such as Gan Super, Xiang Super, Chuan Super, Yu Super, and Han Super [3][10][11]. Group 1: Event Impact - The "Su Super" league has attracted over 1.2 million spectators by the ninth round, showcasing its popularity and engagement [4]. - The league has significantly boosted local tourism and hospitality sectors, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5]. - During specific match days, hotel occupancy in areas near the stadiums saw increases of nearly 30%, with some hotels reporting occupancy growth of up to 111% [6]. Group 2: Marketing and Promotions - Following a recent victory, the Changzhou team launched promotional campaigns, including free entry for visitors with the surname "Zhao" to local attractions, enhancing community engagement [4]. - The league's success has led to various promotional offers from local businesses, including discounts for residents and free entry for teachers, further stimulating local economies [4][5]. Group 3: Cultural and Social Influence - The league has fostered a sense of local pride and cultural identity, with 72.3% of respondents believing it enhances local cultural recognition [8]. - The "Su Super" league has been credited with increasing public participation in sports, with a notable rise in demand for leisure and entertainment activities [9]. Group 4: Expansion of Similar Leagues - The success of "Su Super" has inspired the establishment of similar leagues in other regions, with the Gan Super league already experiencing significant commercial interest and sponsorship opportunities [11][12]. - The Han Super league has also launched, attracting over 40,000 spectators for its inaugural match, indicating strong local support for these events [11]. Group 5: Economic and Infrastructure Development - The rise of "Su Super" and its counterparts is seen as a way to optimize the use of existing sports facilities, enhancing their utilization rates [12]. - The integration of sports events with local culture and tourism is expected to drive economic growth across multiple sectors, including hospitality and retail [13].
高质量发展看中国丨多元场景激活消费新活力
Yang Guang Wang· 2025-08-16 04:58
Group 1: Transformation of Industrial Sites - The Zhengzhou Oil Chemical Plant, built in 1952, has transformed from an industrial site to a vibrant lifestyle destination, preserving its historical elements while integrating new experiences [2][3] - The street area has introduced over 130 cultural and dining shops, attracting an average of over 30,000 visitors daily, with an annual footfall reaching 10 million [3] Group 2: Rural Tourism Development - In Guangde, nearly 300 leisure agriculture and rural tourism sites have been developed since 2022, showcasing a renewed appreciation for rural values [4] - The "Hanquan Academy" in Nantan Community serves as a multifunctional cultural space, combining reading, relaxation, and cultural education [4] - The "Huxing Pet Paradise" in Hexing Village offers a family-friendly experience with affordable ticket prices and plans for future expansions [5] Group 3: Sports Economy and Consumer Engagement - The "Su Super" league in Jiangsu has redefined weekend consumption patterns, linking sports events with local shopping and dining experiences [6][8] - The league has attracted over 10,000 spectators per match, significantly boosting local economic activity [6] - In the first half of the year, Jiangsu's retail sales reached 144.77 billion yuan, with a year-on-year growth of 7.1%, driven by the "Su Super" league [8][9] - The combined revenue from tourism, dining, and accommodation related to the league reached 37.96 billion yuan, marking a 42.7% increase year-on-year [9]
郑州微短剧剧组演员扎堆成“竖店”
第一财经· 2025-07-31 13:09
Core Viewpoint - The cultural, sports, and entertainment industry is experiencing rapid growth driven by increasing consumer demand and emotional consumption, particularly among the younger generation [1][3][6]. Group 1: Industry Growth - In Jiangsu Province, the revenue of the cultural, sports, and entertainment industry increased by 20.7% year-on-year in May [1]. - In Henan Province, the revenue growth reached 23.9% from January to May, surpassing the overall service industry growth by 16.4 percentage points [1]. - In Sichuan Province, the revenue growth was 18.7% from January to May, showing a recovery of 2.8 percentage points compared to the previous month [1]. - In Anhui Province, the revenue grew by 16.5% from January to May, with film production and entertainment sectors growing by 74.8% and 23.6% respectively [2]. - In Guizhou Province, the revenue increased by 21.2% during the same period [2]. Group 2: Emotional Consumption Trends - Emotional consumption is on the rise, with the Z generation leading the trend, focusing on personal experiences and willing to spend on self-pleasure [3]. - Emotional consumption spans various age groups, including middle-aged and elderly consumers attending concerts, indicating a broadening market [3]. - The "Su Super" league has created emotional connections with local culture, enhancing community engagement and making football a part of everyday life [3]. Group 3: New Consumption Scenarios - The "Su Super" league generated service revenue of 37.96 billion yuan, a year-on-year increase of 42.7% across tourism, dining, and accommodation sectors [4]. - Concerts have become significant outlets for emotional expression, with nearly 50% of attendees being over 40 years old, reflecting a nostalgic connection to music [4]. - Micro-short dramas are emerging as popular "emotional fast-moving consumer goods," catering to consumers' need for quick emotional relief [4][5]. - New tourism concepts like "wo nang drift" are gaining popularity by appealing to younger consumers' desire for fun and emotional value [6]. Group 4: Industry Development and Opportunities - The micro-short drama industry in Henan has seen a revenue increase of 89.0%, significantly outpacing the overall cultural and entertainment sector [5]. - The integration of culture and emotional value is becoming a key trend in driving consumption growth, with various new consumption scenarios emerging [6].
“八队”输了笔画,赢了“流量密码”
Guo Ji Jin Rong Bao· 2025-07-21 12:04
Group 1 - The match between Changzhou and Xuzhou ended with a score of 0-2, marking Changzhou's seventh consecutive game without scoring a goal, placing them at the bottom of the league standings [1][5] - Despite the loss, Changzhou gained significant attention through innovative marketing strategies, such as "free admission and free goals," which turned the city into a trending topic [4][10] - The match attracted 40,253 spectators, and social media discussions around the event reached over 100 million views, showcasing the city's ability to leverage sports for cultural engagement [10][11] Group 2 - The "Su Super League" has evolved into a catalyst for economic development, with sponsorships increasing from 6 to 27, covering various sectors including finance and technology [12] - Local governments are integrating the league into their economic agendas, with initiatives aimed at enhancing cultural tourism and local business engagement [12][13] - The success of the league is attributed to its combination of high-quality events, local cultural integration, and the creation of diverse consumer experiences [13][14]
10元票价撬动3亿创收 “草根苏超”成现象级普惠经济样本
Core Viewpoint - The "Su Super" league, a grassroots football event in Jiangsu, has gained immense popularity, attracting local support and sponsorships, while promoting community engagement and economic growth in the region [1][9]. Group 1: Event Overview - "Su Super" is the first city football league in Jiangsu, featuring teams from thirteen cities, fostering local pride and community spirit [1]. - The league has a low ticket price range of 5-20 yuan, making it accessible to a wider audience compared to professional leagues [1]. - Out of 516 participants, only 29 have professional backgrounds, with most players being amateurs from various professions [1]. Group 2: Sponsorship and Economic Impact - The league has attracted 27 sponsors, significantly increasing from 6 at the start of the season, with a mix of large enterprises and local businesses [4][5]. - Sponsorship categories include major sponsors, team sponsors, and regional sponsors, providing exposure opportunities for small brands [3]. - The league has positively impacted local economies, with a reported 25% increase in consumption in areas hosting matches, and an estimated overall economic benefit exceeding 300 million yuan [9]. Group 3: Community and Cultural Integration - The league has become a platform for local businesses to gain visibility, with small enterprises like street food vendors benefiting from increased foot traffic during matches [3][5]. - The event has sparked a cultural phenomenon, with local brands and community engagement becoming integral to its success [6][9]. - The league's popularity reflects a broader trend of grassroots sports events driving local tourism and cultural activities, as noted by government officials [10].
苏超进化
Guo Ji Jin Rong Bao· 2025-07-09 08:25
Group 1 - The Jiangsu grassroots football league is experiencing a surge in popularity, with a record attendance of 60,396 at a match between Nanjing and Suzhou, just 5,000 short of the highest attendance in Chinese Super League history [2] - The league has attracted significant interest, with over 2 million people attempting to purchase tickets for the Nanjing vs. Suzhou match, leading to tickets selling out in just 10 seconds [2] - The league's matches have consistently high attendance, with figures such as 30,161 for Xuzhou vs. Nantong and 27,063 for Yangzhou vs. Wuxi, indicating a strong fan engagement [2] Group 2 - The organizing committee has implemented innovative cooling technologies, including mist cannons and industrial ice blocks, to enhance the spectator experience during high temperatures [3] - The league has seen a rapid increase in commercial sponsorship, growing from 6 sponsors at its inception to nearly 30 well-known brands, including Heineken and JD.com, indicating a significant rise in its commercial value [3] - The introduction of a 7-player substitution rule in the league demonstrates a departure from traditional regulations, enhancing the competitive nature of the matches [3] Group 3 - The success of the Jiangsu Super League reflects a cultural revival, with 95.2% of residents aware of the league, including a diverse fan base beyond traditional football enthusiasts [4] - The league has fostered regional cultural identity and recognition, with local symbols and cultural references becoming prominent in the community, enhancing the overall cultural economy of Jiangsu [4] - The ongoing popularity of the league serves as a model for similar cultural and sporting events in other regions, promoting local economic and cultural development [4]