江南时报讯文化娱乐消费是反映地区发展水平和居民生活质量的重要标尺，对促进经济结构升级、增强 文化软实力、满足人民美好生活需要具有显著作用。 江苏调查总队有关负责人介绍，近年来随着收入的增加和消费观念的转变，江苏文化娱乐消费市场规模 持续扩大，结构不断优化，呈现出多元化、数字化、融合化的发展趋势，居民消费正从基本保障型向发 展享受型跃升。调研显示，25.8%的受访家庭在2025年将文化娱乐列为较高消费项目，在2026年消费预 期中，文化娱乐位列第五。 发现一：电影产业领跑文化娱乐消费市场 江苏电影市场表现突出，常年位居全国票房前列，是仅次于广东的全国第二大票仓。 发现二：体育赛事成为文化娱乐消费的重要增长极 在"全民健身"国家战略深入实施与居民健康意识普遍增强的背景下，参与体育锻炼、观看体育赛事已成 为江苏居民，特别是年轻群体崇尚的生活方式。 值得关注的是，本土体育IP"苏超"联赛通过周末固定赛程、在地化传播与社交互动，成功培育了稳定的 观赛群体，使"周末看苏超"逐渐成为新的消费习惯与社会风尚。调研数据显示，19.8%的受访者将参与 或观看体育赛事列为主要文化娱乐消费项目，23.9%的受访者愿意为观赛进行跨城消 ...

（来源：新华日报） □ 本报记者 吴雨阳 年度关键词：2025"苏超"联赛 在"苏超"的牵线搭桥下，人们对城市、家乡之间的情感认同愈发紧密。这一年间，我经常在朋友圈 里"认领"新的同乡，过去甚至不知道对方来自江苏，聊起"苏超"，才忽然发现大家都能"沾边"，可以一 起"梗来梗去"。南京银杏里文化艺术街区的某个比赛夜，我记忆犹新。广场上人声鼎沸，大屏幕前聚着 成百上千球迷，连椅子之间的"过道"都挤满了人，互不相识，却能为了一个传球、一个扑救共同欢呼。 当时，主队恰好攻入一球，我也又是蹦又是跳、又是叫又是闹地加入这场狂欢。作为新南京人，以前我 只把这里当成下班路上的风景，此时此刻，它却成了让我和身边无数人一起呼喊、一起哭笑的"附近"。 许多江苏人，其实都有过"我是哪里人"的困惑，特别是异地读书、求职、安家以后。"苏超"让这种困惑 消解，唤醒了更深的理解与共情：既为"此城"的奋勇拼搏热血沸腾，也会因"彼城"的温情故事由衷牵 挂，"此心安处是吾乡"，人生路上的归属本不止一方故园。 俱乐部青训的小学生，追着看球的老大爷，夜晚拉歌的粉丝，自发制作物料的文创志愿者，拍照剪辑 Vlog的年轻人，做直播解说的业余主持人……因为" ...

中新网长沙12月26日电 (唐小晴 李盈)2025湖南省足球联赛(简称"湘超")将于27日晚在长沙迎来冠军争夺 战。面对即将奔涌而来的球迷，众多商家开始摩拳擦掌准备迎客，抢抓赛事流量带来的消费热潮。 长沙贺龙体育馆周边一家鲜牛肉火锅店的店长陈超和店员讨论着如何应对决赛日的客流高峰。"每个'湘 超'赛事日，我们11时就开始迎客，全天满座，一天卖出百余斤现切牛肉。"陈超告诉中新网记者，很多 商家专门为球迷推出线上代金券和"湘超"决赛套餐，"我们会翻倍准备食材，让球迷吃饱、吃得更优 惠"。 沙一家餐厅的工作人员正在为球迷预定的包厢进行个性化布置。中新网记者 杨华峰 摄 近日，长 距离这家火锅店不远的一家湘菜馆也在抓紧时间为决赛日备菜。店长王丹忙着打电话订货。"忙不赢， 人多的时候客人要自己手写菜单。营业额一天最高可达两万元，只恨店面不够大。"王丹说，球场周边 的咖啡、饮品和小吃也销售火爆。 从长沙的烟火气到全国多个赛场的消费热潮，今年，"超"字号民间体育赛事正以创新业态撬动全链条消 费，成为激活内需的新引擎。数据显示，"湘超"联赛自9月开赛以来，带动消费金额128.19亿元；"蒙 超"决赛期间，呼和浩特市实现国内游 ...

Core Insights - The first "Super League" in Nanjing concluded successfully, with significant attendance and viewership, contributing to a 19.3% growth in the city's sports industry revenue in the first half of the year [1] - Nanjing's tourism saw a robust increase, with 20.1 million visitors during the National Day and Mid-Autumn Festival holidays, generating a total tourism revenue of 27.94 billion yuan, marking historical highs [1][3] - The city aims to deepen the integration of culture, sports, tourism, and commerce to stimulate economic growth, as emphasized in recent government meetings [3][19] Sports Industry Growth - The "Super League" attracted 2.22 billion online viewers and 2.433 million on-site spectators, showcasing the event's popularity and its impact on local sports revenue [1] - The sports events have been pivotal in driving tourism and related economic activities, with a notable increase in visitor spending [1][7] Cultural and Tourism Integration - The city is focusing on enhancing the synergy between cultural, sports, tourism, and commercial sectors to create a more vibrant economic environment [3][19] - Suggestions include establishing a higher-level integration mechanism and developing themed tourism routes that combine various local attractions [4][6] Economic Development Strategies - Recommendations include creating a "Nanjing Ticket Root" digital platform to unify various ticketing systems and enhance consumer engagement through loyalty programs [7][10] - The establishment of a comprehensive marketing strategy to promote Nanjing's cultural heritage and tourism offerings is also suggested [12][13] Innovation in Consumer Experience - The integration of digital technologies and innovative business models is essential for enhancing visitor experiences and driving economic growth [15][17] - Proposals include developing immersive experiences and leveraging local cultural elements to attract more visitors [12][15] Government and Community Engagement - The local government is actively engaging with community members and stakeholders to gather insights and suggestions for improving the integration of various sectors [18][19] - There is a strong emphasis on collaboration between government, businesses, and cultural institutions to foster a more cohesive economic strategy [19]

Core Points - Jiangsu Provincial Sports Bureau has announced that all top eight teams in the Suzhou Super League will receive monetary rewards [1] - The champion will receive a dedicated trophy, while the second and third places will be awarded medals [1] - Individual honors will be given for the best player and coach [1] - The 2026 event will continue to be held, with player selection rules to be further optimized to enhance city representation and youth training [1]

Core Points - The Jiangsu Provincial Sports Bureau confirmed the continuation and improvement of the Jiangsu Urban Football League ("Su Chao") after its unexpected success [1][2] - The next "Su Chao" final will take place on November 1 at the Nanjing Olympic Sports Center, featuring a grand award ceremony for the top teams [1] - The league will introduce a video assistant referee system in the upcoming knockout stage starting October 4 to enhance fairness and accuracy in officiating [2] - Future league plans include adjustments to player selection rules to encourage the participation of young players, promoting youth training and the overall development of football in Jiangsu [2]

Core Viewpoint - The trend of "traveling for matches" is becoming popular, with local sports events driving tourism and consumption, injecting new vitality into the cultural and tourism economy [1][5]. Group 1: Impact of Local Sports Events - The "Su Super" league has successfully transformed spectator attendance into tourism revenue, with a reported service revenue of 37.96 billion yuan from May 10 to July 7 [3]. - The "Su Super" league has led to a nearly 200% year-on-year increase in summer tourist bookings in Jiangsu province since July [3]. - The "Village Super" league has also spurred tourism in Guizhou, with hotel and local cuisine searches increasing by over 500% and visitor numbers rising by 54% compared to the previous weekend [4]. Group 2: Economic Growth and Policy Support - Various local governments are leveraging sports events as new economic growth points, with initiatives to attract high-profile events through financial incentives [5][6]. - The integration of sports events with local tourism and consumption is seen as a way to enhance cultural life and stimulate economic growth [5][6]. - Recommendations for further exploration of the synergy between sports events and local culture, as well as improvements in event quality and audience experience, are emphasized for achieving dual economic and social benefits [6].

Core Viewpoint - The rise of "event-driven tourism" is transforming local economies, with various regional football leagues like "Su Super," "Zhe Super," "Gan Super," and "Village Super" driving significant increases in tourism and consumption during the summer season [1][4]. Group 1: Economic Impact - The "Su Super" league generated a total service revenue of 37.96 billion yuan from May 10 to July 7, with a notable increase in tourism-related bookings, which rose nearly 200% compared to the previous year [1]. - During the weekend of August 2-3, cities hosting "Su Super" matches saw tourism bookings increase by over 20% year-on-year [1]. - The "Village Super" league in Guizhou led to a 30% increase in travel to the region during the weekend of July 26-27, with a 54% rise in visitor numbers to the specific location of the matches [3]. Group 2: Consumer Behavior - Tourists from major cities such as Shanghai, Hangzhou, and Beijing are increasingly traveling to watch "Su Super" matches, indicating a growing trend of family-oriented travel for sporting events [2]. - The search volume for local accommodations and food options in areas hosting "Village Super" matches surged by over 500% and saw significant increases in interest for local cuisine [3]. Group 3: Policy and Development - Local governments are recognizing the economic potential of sports events, with initiatives like the Haikou City measures promoting high-quality cultural and sports events, offering financial incentives for hosting international-level competitions [4]. - Experts suggest that the integration of sports events with local culture and commerce can enhance economic growth and improve community engagement, advocating for diverse consumer experiences and high-quality event management [4].

Core Viewpoint - The "Su Super" football league has become a phenomenon, igniting public enthusiasm for sports and tourism, leading to significant economic benefits for participating cities [3][5][8]. Group 1: Event Impact - The recent victory of Changzhou's team marked the end of a nine-match winless streak, generating excitement among over 42,000 fans and prompting a wave of promotional activities in the local tourism sector [3][4]. - Since its inception on May 10, the "Su Super" league has attracted over 1.2 million spectators by the ninth round, indicating its popularity and potential for growth [4][5]. - The league has significantly boosted local economies, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5][8]. Group 2: Marketing and Promotions - Changzhou has implemented various marketing strategies, including free entry for visitors with the surname "Zhao" and discounts for local residents and teachers, to capitalize on the league's popularity [4][5]. - The league's success has inspired other regions to launch similar football leagues, such as the "Gan Super" and "Han Super," indicating a trend of localized sports events gaining traction [11][12]. Group 3: Cultural and Economic Integration - The "Su Super" league has enhanced local cultural identity and pride, with 72.3% of respondents believing it strengthens cultural recognition and 61.4% feeling it promotes sports participation [7][9]. - The integration of sports events with tourism and local culture has created a comprehensive value chain, driving consumer engagement and economic activity [8][13]. - The rise of "Su Super" style leagues is seen as a way to utilize existing sports facilities and promote local culture, leading to increased demand for sports-related services and products [13][14].

Core Insights - The "Su Super" football league has become a phenomenon, igniting nationwide enthusiasm for football and related events, leading to the emergence of similar leagues in various regions such as Gan Super, Xiang Super, Chuan Super, Yu Super, and Han Super [3][10][11]. Group 1: Event Impact - The "Su Super" league has attracted over 1.2 million spectators by the ninth round, showcasing its popularity and engagement [4]. - The league has significantly boosted local tourism and hospitality sectors, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5]. - During specific match days, hotel occupancy in areas near the stadiums saw increases of nearly 30%, with some hotels reporting occupancy growth of up to 111% [6]. Group 2: Marketing and Promotions - Following a recent victory, the Changzhou team launched promotional campaigns, including free entry for visitors with the surname "Zhao" to local attractions, enhancing community engagement [4]. - The league's success has led to various promotional offers from local businesses, including discounts for residents and free entry for teachers, further stimulating local economies [4][5]. Group 3: Cultural and Social Influence - The league has fostered a sense of local pride and cultural identity, with 72.3% of respondents believing it enhances local cultural recognition [8]. - The "Su Super" league has been credited with increasing public participation in sports, with a notable rise in demand for leisure and entertainment activities [9]. Group 4: Expansion of Similar Leagues - The success of "Su Super" has inspired the establishment of similar leagues in other regions, with the Gan Super league already experiencing significant commercial interest and sponsorship opportunities [11][12]. - The Han Super league has also launched, attracting over 40,000 spectators for its inaugural match, indicating strong local support for these events [11]. Group 5: Economic and Infrastructure Development - The rise of "Su Super" and its counterparts is seen as a way to optimize the use of existing sports facilities, enhancing their utilization rates [12]. - The integration of sports events with local culture and tourism is expected to drive economic growth across multiple sectors, including hospitality and retail [13].