Core Insights - Jiangsu has surpassed Guangdong for the first time in 45 years, becoming the top consumer province in China with a retail sales total of 46,394.2 billion yuan in 2025, marking a 3.3% year-on-year growth [2] - Jiangsu's GDP reached 142,351.5 billion yuan in 2025, growing by 5.3%, making it the second province after Guangdong to enter the "14 trillion yuan" club [2] Group 1: Consumption Growth Drivers - The "Su Super" league emerged as a significant driver of consumption in Jiangsu, generating 379.6 billion yuan in revenue across five service sectors during its first six rounds, a 42.7% increase year-on-year [3][4] - The league attracted over 2.43 million live spectators and 2.2 billion online viewers, with the final match alone generating 2.6 billion yuan in retail, dining, and accommodation transactions in Nanjing, a 20% increase [3][4] - Jiangsu's innovative service offerings during the league, such as special trains and free public transport for fans, contributed to a robust "ticket root economy" [3][4] Group 2: Night Economy and Service Sector Growth - The night economy in Jiangsu has seen significant growth, with service sector electricity consumption increasing by 15.5% since May 2025, indicating strong activity in this area [8] - Cultural and immersive experiences, such as themed night tours and local food promotions, have enhanced the attractiveness of night-time consumption [7][8] Group 3: Policy Support and Innovation - Jiangsu's comprehensive policy framework has been pivotal in driving consumption growth, with initiatives like the "first store economy" leading to over 800 new stores in 2025, including 17 national first stores [6] - The "old for new" policy has expanded to cover various product categories, significantly boosting consumer spending and participation from businesses [8] - Government subsidies for the "old for new" program have reached over 196 million yuan, facilitating sales of 1.52 billion yuan and promoting green and intelligent consumption [8] Group 4: Future Directions - Jiangsu aims to focus on six key areas for consumption growth in 2026, including transportation and domestic services, while also enhancing the "Su New Consumption + Su Super League" initiative [9] - The province plans to host over 3,000 promotional events and optimize existing policies to further stimulate consumer activity [9]

Group 1 - Jiangsu's total retail sales of consumer goods reached 46,394.2 billion yuan in 2025, marking a 3.3% year-on-year growth and ranking first in the nation for the first time in 45 years [1] - The "Su Super" event significantly contributed to this achievement, with over 243 million on-site spectators and 2.8 million average attendees per event, generating over 26 billion yuan in retail, dining, and accommodation transactions during the finals [1] - The event demonstrated a leverage effect of 1 yuan ticket leading to 7.3 yuan in surrounding consumption, showcasing its role in driving economic growth [1] Group 2 - Jiangsu has expanded 573 "Su Super second venues" that integrate viewing, shopping, dining, and entertainment, effectively converting event traffic into consumption growth [3] - The province has launched various brand activities like "Su Products" and "Three Up" actions to meet diverse consumer needs, while also enhancing the night economy with 50 designated night consumption hubs [3] - The "first store" phenomenon has proven impactful, with over 800 new stores established in 2025, including 2 global first stores and 17 national first stores, enhancing consumer engagement [4] Group 3 - Nanjing's Xinjiekou shopping district maintained its leading position in East China, with Deji Plaza achieving sales of 26.24 billion yuan in 2025, averaging over 71.78 million yuan in daily sales [6] - The first store economy has created a dynamic shopping environment, encouraging consumers to explore new offerings and driving sustained consumption [7] - Nighttime economic activities have transformed consumer experiences, with events like immersive night tours and cultural experiences attracting significant foot traffic [7] Group 4 - The "old for new" policy has stimulated consumer goods sales, with significant growth in green and smart products, including a 21.2% increase in new energy vehicles and a 39.5% increase in energy-efficient appliances [8] - Jiangsu has implemented innovative policies for the "old for new" program, expanding eligible products and simplifying application processes, resulting in over 1.96 billion yuan in government subsidies and 15.2 billion yuan in sales [8][9] - The province aims to enhance the "old for new" policy further in 2026, focusing on key sectors and promoting cultural and sports consumption to boost economic vitality [9]

扬子晚报网2月2日讯（记者 薄云峰）2026年江苏省两会召开之际，江苏省政协委员江迪提交了《挖 掘"苏超"文化价值与精神内涵，赋能全省经济社会发展》提案。 一是深挖文化内涵，打造情感共鸣新载体，使"苏超"成为寄托乡愁的新渠道。打造"苏超"文化内容共享 平台。由省级平台牵头，建设一个集纳各市文化素材、成功案例、专家资源的数字化平台。各城市可借 此获取灵感、共享资源，确保文化传播的持续创新与高水准；设立"苏超"文化创新基金。鼓励和支持省 内外艺术家、设计师、高校学生等，以江苏丰富的文化元素为灵感，围绕"苏超"主题进行文艺创作，丰 富赛事文化表达；提升"苏超"相关文化消费体验。重点提升"苏超"集市的质量，推动文化资源的"动态 活化"与"体验式转化"。例如，增设非遗工坊互动区，让观众亲身参与简易非遗制作，将观赛的短暂兴 趣转化为深刻的文化记忆；深化"票根"的长尾效应。推动"苏超"票根升级为全省通用的"文化护照"。观 众凭票根不仅可享受合作景区折扣，还可在指定书店、博物馆、老字号店铺获得专属优惠或特色体验， 从而将观赛人流自然引导至城市消费的"毛细血管"，实现全域消费带动。 二是提炼足球精神，加强宣传推广，赋能千行百业 ...

每经记者：杨弃非 每经编辑：刘艳美 经济第一省竞逐，步入关键节点。 1月28日，江苏公布2025年经济数据。全省GDP达到142351.5亿元，同比增长5.3%，成为广东之后全国第二个迈入14万亿元的省份。 更值得关注的是消费数据：江苏全年社会消费品零售总额达46394.2亿元，同比增长3.3%。根据江苏省商务工作会议的说法，江苏"首次跃居全国首位"。 在此之前，广东一直稳居全国第一消费大省。此次晋级，是江苏社消零总额45年来首次超过广东。这也是江苏在工业上取得领先优势后，在消费领域对广东 的又一次超越。 反映在经济总量上，去年两省的差距也进一步缩小至3500亿元左右。 这对于江苏而言意义不小。当前，向消费主导经济增长模式转型已成共识。去年底，中央经济工作会议将"坚持内需主导，建设强大国内市场"列为8项重点 任务之首。"十五五"规划建议亦再度强调，大力提振消费。 从某种意义上说，抓住消费，就抓住了畅通经济循环的关键，有望带动生产、投资、就业等环节协同增长。 而在这场日趋胶着的竞逐中，江苏为何能抓住消费的"牛鼻子"？面对"对手"的猛烈攻势，广东又能否稳住经济第一大省的地位？ 江苏发力 回顾去年江苏消费，首屈一指 ...

Core Insights - Cultural and entertainment consumption is a significant indicator of regional development and residents' quality of life, contributing to economic structure upgrades and cultural soft power enhancement [1] Group 1: Market Trends - The cultural and entertainment consumption market in Jiangsu has been expanding, with a shift from basic needs to enjoyment-oriented spending, as 25.8% of surveyed households plan to prioritize cultural entertainment as a high consumption item by 2025 [1] - By 2026, cultural entertainment is expected to rank fifth in consumption priorities among residents [1] Group 2: Film Industry - The film industry leads the cultural entertainment market in Jiangsu, with a selection rate of 58%, making it the most popular form of entertainment, surpassing concerts and sports events [2] - Female consumers show a higher preference for movies, with a participation rate 4.4 percentage points higher than males, while the age group of 36 to 45 years has a participation rate of 65.4%, significantly higher than other age groups [2] Group 3: Sports Events - Sports events are emerging as a crucial growth area in cultural entertainment consumption, driven by the "National Fitness" strategy and increased health awareness among residents, particularly the youth [3] - 19.8% of respondents consider participating in or watching sports events as a primary cultural entertainment consumption item, with 23.9% willing to travel for events, indicating strong market potential [3] Group 4: Digital Culture and Tourism - The dual forces of consumption upgrading and digital technology development are shifting consumer preferences from ownership to experiential participation, creating growth opportunities in digital culture and cultural tourism [4] - 31.7% of respondents plan to increase spending in digital culture and cultural tourism, with younger consumers showing a higher inclination towards digital culture (35.5%) compared to older consumers, who prioritize travel experiences (40.9%) [4]

（来源：新华日报） □ 本报记者 吴雨阳 年度关键词：2025"苏超"联赛 在"苏超"的牵线搭桥下，人们对城市、家乡之间的情感认同愈发紧密。这一年间，我经常在朋友圈 里"认领"新的同乡，过去甚至不知道对方来自江苏，聊起"苏超"，才忽然发现大家都能"沾边"，可以一 起"梗来梗去"。南京银杏里文化艺术街区的某个比赛夜，我记忆犹新。广场上人声鼎沸，大屏幕前聚着 成百上千球迷，连椅子之间的"过道"都挤满了人，互不相识，却能为了一个传球、一个扑救共同欢呼。 当时，主队恰好攻入一球，我也又是蹦又是跳、又是叫又是闹地加入这场狂欢。作为新南京人，以前我 只把这里当成下班路上的风景，此时此刻，它却成了让我和身边无数人一起呼喊、一起哭笑的"附近"。 许多江苏人，其实都有过"我是哪里人"的困惑，特别是异地读书、求职、安家以后。"苏超"让这种困惑 消解，唤醒了更深的理解与共情：既为"此城"的奋勇拼搏热血沸腾，也会因"彼城"的温情故事由衷牵 挂，"此心安处是吾乡"，人生路上的归属本不止一方故园。 俱乐部青训的小学生，追着看球的老大爷，夜晚拉歌的粉丝，自发制作物料的文创志愿者，拍照剪辑 Vlog的年轻人，做直播解说的业余主持人……因为" ...

Core Viewpoint - The upcoming Hunan Province Football League (Xiangchao) final is expected to generate significant consumer activity, with local businesses preparing to capitalize on the influx of fans and the associated spending surge [1][3]. Group 1: Economic Impact of the Event - The Xiangchao league has driven a total consumption of 12.819 billion yuan since its inception in September [3]. - During the Mongolian Super League final, the city of Hohhot recorded a total domestic tourist consumption of 734 million yuan [3]. - The Suzhou Super League's single match attracted over 60,000 attendees, leading to a consumption exceeding 38 billion yuan across various sectors [3]. Group 2: Business Strategies and Innovations - Local businesses are implementing strategies such as online vouchers and special meal packages to attract fans, with one hotpot restaurant reporting sales of over 100 kilograms of fresh beef on match days [1][3]. - Restaurants are experiencing high demand, with one Hunan cuisine restaurant achieving daily revenues of up to 20,000 yuan, indicating a strong consumer interest [3][4]. - The concept of "second viewing sites" has been introduced, with over 300 locations attracting more than 1.2 million viewers, enhancing the overall consumer experience [6]. Group 3: Cultural and Community Engagement - The league's community-focused approach, including cultural events and local partnerships, has fostered emotional connections among fans, enhancing the overall experience [4][10]. - The integration of local culture into the events, such as themed matches and regional specialties, has helped to create a unique identity for each participating city [4][10]. - The "ticket root economy" has emerged, allowing fans to use their match tickets for discounts and free access to local attractions, further stimulating local tourism and spending [6][10]. Group 4: Government Support and Future Outlook - The growth of the "event economy" is supported by national policies aimed at promoting sports and cultural tourism, which are expected to continue driving economic activity [10]. - The integration of sports with tourism and commerce is seen as a sustainable model for enhancing consumer engagement and economic vitality in China [10].

Core Insights - The first "Super League" in Nanjing concluded successfully, with significant attendance and viewership, contributing to a 19.3% growth in the city's sports industry revenue in the first half of the year [1] - Nanjing's tourism saw a robust increase, with 20.1 million visitors during the National Day and Mid-Autumn Festival holidays, generating a total tourism revenue of 27.94 billion yuan, marking historical highs [1][3] - The city aims to deepen the integration of culture, sports, tourism, and commerce to stimulate economic growth, as emphasized in recent government meetings [3][19] Sports Industry Growth - The "Super League" attracted 2.22 billion online viewers and 2.433 million on-site spectators, showcasing the event's popularity and its impact on local sports revenue [1] - The sports events have been pivotal in driving tourism and related economic activities, with a notable increase in visitor spending [1][7] Cultural and Tourism Integration - The city is focusing on enhancing the synergy between cultural, sports, tourism, and commercial sectors to create a more vibrant economic environment [3][19] - Suggestions include establishing a higher-level integration mechanism and developing themed tourism routes that combine various local attractions [4][6] Economic Development Strategies - Recommendations include creating a "Nanjing Ticket Root" digital platform to unify various ticketing systems and enhance consumer engagement through loyalty programs [7][10] - The establishment of a comprehensive marketing strategy to promote Nanjing's cultural heritage and tourism offerings is also suggested [12][13] Innovation in Consumer Experience - The integration of digital technologies and innovative business models is essential for enhancing visitor experiences and driving economic growth [15][17] - Proposals include developing immersive experiences and leveraging local cultural elements to attract more visitors [12][15] Government and Community Engagement - The local government is actively engaging with community members and stakeholders to gather insights and suggestions for improving the integration of various sectors [18][19] - There is a strong emphasis on collaboration between government, businesses, and cultural institutions to foster a more cohesive economic strategy [19]

Core Points - Jiangsu Provincial Sports Bureau has announced that all top eight teams in the Suzhou Super League will receive monetary rewards [1] - The champion will receive a dedicated trophy, while the second and third places will be awarded medals [1] - Individual honors will be given for the best player and coach [1] - The 2026 event will continue to be held, with player selection rules to be further optimized to enhance city representation and youth training [1]

Core Points - The Jiangsu Provincial Sports Bureau confirmed the continuation and improvement of the Jiangsu Urban Football League ("Su Chao") after its unexpected success [1][2] - The next "Su Chao" final will take place on November 1 at the Nanjing Olympic Sports Center, featuring a grand award ceremony for the top teams [1] - The league will introduce a video assistant referee system in the upcoming knockout stage starting October 4 to enhance fairness and accuracy in officiating [2] - Future league plans include adjustments to player selection rules to encourage the participation of young players, promoting youth training and the overall development of football in Jiangsu [2]