Core Insights - The rise of "Su Chao" and its impact on the潮玩 (trendy toy) economy in Jiangsu highlights the potential of original IPs in the global潮玩 market, with brands like Labubu setting benchmarks for Chinese creativity [1][2] Group 1: Cultural and Economic Advantages - Jiangsu's rich cultural heritage, including world cultural heritage sites and intangible cultural assets, provides a wealth of material for IP creation [2] - 若态科技, established in 2017, aims to become a globally influential brand with a focus on Chinese design, exemplified by its successful collaboration with the China Kunqu Opera Museum, selling 1,800 themed dolls in a flash [2] - The transformation of traditional crafts, such as the 400-year-old Wuxi Huishan clay figurines, into trendy products has revitalized non-material cultural heritage, achieving monthly sales of up to 10,000 boxes [2] Group 2: Market Dynamics and Consumer Engagement - The "Su Chao" league has attracted over 10,000 spectators per match, significantly boosting cultural tourism consumption, with various promotional packages leading to increased sales of local specialties [3] - The integration of events, tourism, and cultural products has created ideal conditions for潮玩 sales, as seen in the surge of interest in local attractions and themed products [3] Group 3: Innovative Product Development - The "Su Chao" league has inspired a range of trendy products, such as the "恐龙妹妹" series from 常州中华恐龙园, which features two popular dinosaur-themed dolls, with 20,000 units in production [4] - Merchants have quickly capitalized on viral trends, launching themed products like the "叫南哥" canvas bags, reflecting the cultural zeitgeist and consumer engagement [4][5] Group 4: Strategic Growth and Global Expansion - Jiangsu's潮玩文创 industry is exploring a path that combines cultural depth with commercial innovation, emphasizing the need for a systematic IP operation model to combat homogenization and short IP lifecycles [7] - 若态科技 has achieved a compound annual growth rate of over 50% for five consecutive years and plans to expand its global operations, targeting markets in Greater China, Europe, America, Russia, and resource-rich Middle Eastern countries [7]