Core Insights - The article highlights the successful implementation of the "Golden Autumn Cultural and Tourism Consumption Coupons" in Taizhou Bay New District, which has effectively increased consumer willingness among fans and achieved a win-win situation for multiple stakeholders [1][3]. Group 1: Economic Impact - The consumption coupons have encouraged fans to engage in pre-game activities, such as visiting local attractions, thereby enhancing their overall experience and spending [3]. - The event has activated a complete consumption chain, benefiting local businesses through increased demand for accommodation, dining, and shopping from fans traveling for the game [3][5]. Group 2: Local Industry Promotion - The market showcased "Taizhou Manufacturing" products, including electric vehicles and various foreign trade goods, positioning the event as a platform for promoting local industry [3][4]. - The basketball used in the game was manufactured in Taizhou, serving as a dynamic display of the region's manufacturing capabilities [4]. Group 3: Consumer Behavior - The "event+" model has transformed the sports venue into a continuous consumption entry point, with spending beginning hours before the game and extending beyond the event [5]. - This model is reshaping the consumption rhythm of the city, as fans gather for the game and subsequently engage with surrounding businesses [5].