Workflow
赛事本土化创新
icon
Search documents
会抄苏超作业更要写好自己答卷
Jing Ji Ri Bao· 2025-08-20 23:11
Core Insights - The success of the Suzhou Super League (苏超) has significantly stimulated regional sports economies, with Douyin topic views exceeding 10 billion, single-match attendance surpassing 60,000, and a surge in cultural and creative sales [1] - The emergence of local football leagues, such as the Jiangxi Super League (赣超), is a direct result of the Suzhou model, but there are concerns about merely replicating this model without innovation [1][2] - The essence of Suzhou's success lies in its balanced economic development, robust sports infrastructure, efficient transportation, and rich cultural heritage, which may not be easily replicated in other provinces [1][3] Summary by Categories Economic Impact - The Jiangxi Super League has attracted 400,000 spectators and doubled local dining consumption, with hotel bookings increasing by 220% [1] Innovation and Adaptation - Jiangxi should focus on bold innovations while learning from Suzhou, enhancing hardware, optimizing events, and integrating culture and operations [2] - The potential for creating a "sports + tourism + e-commerce" platform is highlighted, aiming to convert on-site excitement into online consumption [2] Cultural Integration - Emphasizing local cultural elements, such as the spirit of Jinggangshan and ceramics from Jingdezhen, can help create unique branding for the Jiangxi Super League [2] Differentiation Strategy - Jiangxi can leverage its unique resources, like ceramics and navel oranges, to develop distinctive products and enhance service quality, including facility upgrades and broadcast improvements [2]