艺韵润城，"第二主场"多元展演交融魅力 京口区文体旅局与江苏大学工会立足服务城市发展大局，以"苏超"赛事为契机，着力构建校地协同 服务新范式。双方在赛事观看、活动保障、氛围营造等关键环节，实现了需求精准对接。文体旅部门充 分发挥政策引导与统筹协调作用，为高校师生参与搭建广阔平台、提供坚实保障；江苏大学工会则依托 青年人才储备优势，将志愿服务、艺术展演、文化传播深度融入赛事服务体系。这一双向奔赴、同频共 振的实践，不仅夯实了赛事服务根基，更成为深化校地融合、赋能城市能级提升的典范之举。 青春绽彩，"赛事主场"志愿服务增辉添色 作为赛事主场的镇江市体育会展中心，见证了江苏大学师生为城市荣誉摇旗呐喊的磅礴力量。数名 化身"小青""小白"的江大师生们，组成镇江特色的助威方阵，成为看台上最亮眼的风景线。他们闪现在 观众席的各个球迷方阵中，为足球比赛呐喊，为场上每一位运动员助威。这股由青春热血汇成的声浪， 不仅将主场的氛围一次次推向沸点，更以极具感染力的方式，展现了高校师生与城市发展同呼吸、共命 运的深厚情感，共同铸就了赛场内服务城市、奉献赛会的闪亮青春坐标。 当校地共建的"活水"注入文旅体商融合的沃土，一曲服务重大赛事 ...

7月5日，南京队与苏州队比赛进行到第75分钟，现场电子大屏显示本场观赛人数为60396人，创下"苏 超"（江苏省城市足球联赛）单场上座新纪录，这也是中国业余足球赛事观赛人数新纪录。 大品牌争相"入场" 公开资料显示，"苏超"赞助商分为总冠名商、官方战略合作伙伴、官方合作商、官方赞助商、官方供应 商5个类别，在"苏超"开赛之初，赞助商几乎全部来自江苏本土。"我们一开始只是以试试看的心态支 持'苏超'，没想到后来'苏超'如此成功，现在'百万级'的赞助商名额已经一席难求了，幸亏我们参与得 早。"一家江苏赞助商相关人士告诉记者，在"苏超"最初的合作方案里，除总冠名商花费较高外，其他 档次价位主要在20万元至150万元的区间内，但随着赛事火热，目前"苏超"整个赛季的官方赞助席位的 价格已飙升至300万元。 在赛场外，"苏超"的赞助商之战同样愈演愈烈。据证券时报记者不完全统计，截至7月8日，"苏超"的赞 助商数量从开赛时的6家飙升至30家，且京东、小米、伊利、喜力啤酒等巨头纷纷入局。同时，各大品 牌还在"围猎"各球队的官方冠名权，阿里集团几大业务品牌就已"抢驻"常州、徐州、无锡等队。为 何"苏超"能够如此"吸金"，赞助商 ...

6月24日， 市民和游客在贵阳市青云路步行街散步游览。新华社记者齐健 摄 【声明：本文代表作者个人观点，不代表本网立场，仅供参考。本文系宣讲家网独家稿件，转载请注明 来源；图片来自新华社，未经授权，请勿转载。】 据7月4日人民日报海外版报道，炎炎夏日、暑期临近，景区依托生态、文化等资源因地制宜发展特色避 暑游，防暑消夏产品在政策红利助推下广受欢迎，城镇以商文旅融合拓展夜间多元业态……各地频 出"妙招"，不断激发消费潜力，有力带活"避暑经济"。 今年1月，国务院办公厅印发的《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》明确，要 盘活提升存量空间，打造新型消费场景，发展夜间文旅经济；6月商务部启动"服务消费季"，培育"旅游 +""演艺+"等融合场景；多地推出景区门票减免、高铁调图串联旅游资源等举措。在此背景下，各地"花 式避暑"层出不穷：北京鸟巢国家体育场里，一场场演唱会点燃观众热情，万人大合唱穿透力极强；江 苏"苏超"赛事升温，"体育+文旅"撬动消费支点；宁夏"民宿+演艺+夜游"联票拓展避暑链条。消费升级 驱动业态迭代，政策扶持为创新护航，"避暑经济"燃旺消费热情。 挖掘生态禀赋，避暑胜地成为地方"聚宝 ...

足球热浪在持续点燃江苏文旅活力的同时，也成为激活本地文旅与消费市场的"超级引擎"。从扬州的搓 背文化到南京的秦淮夜游，从苏州的评弹雅韵到淮安的小龙虾盛宴，"苏超"所到之处，主场城市的食、 住、行、游、娱、购等场景消费全面升温，勾勒出一幅"赛事引流、消费赋能"的生动图景。 为提升球迷观赛体验，"苏超"组委会将部分场次开球时间调整为19点之后，既避开了高温时段，又顺势 带动了城市夜间经济。美团数据显示，7月5日当天，异地消费者贡献的南京餐饮堂食订单量居全省第 一。夜间餐饮消费增长更明显，江苏省异地消费者贡献的夜间餐饮消费较赛前增长40%，烧烤成为"顶 流"。 消费热潮的背后，本地商家也正在积极创新消费模式。南京某烧烤店老板张女士对记者表示："比赛日 的晚上，店里几乎座无虚席，很多球迷看完球直接过来吃烧烤，营业额比平时翻了两番。"为了吸引顾 客，该店不仅用室内大屏直播赛事，打造观赛"第二现场"，还推出"猜比分享折扣"活动，吸引了不少市 民及球迷。 外地球迷的消费体验同样丰富。"这次来南京看球，顺便逛了夫子庙，吃了鸭血粉丝汤，感觉特别充 实，让我们这些外地球迷有了更深的参与感。"从安徽合肥赶来的球迷李先生如此表示。 ...

Group 1 - The "Su Super" league has set a new attendance record for amateur football events in China, with 60,396 fans attending the match between Nanjing and Suzhou [1] - The league's innovative model of "events + culture + consumption" is driving deep integration of economic and cultural development in Jiangsu, serving as a national example for sports IP empowering urban development [3] - The popularity of "Su Super" is leading to a chain reaction, with other provincial leagues following suit, indicating a shift from "single-point breakthroughs" to "cluster development" in local sports events [4] Group 2 - The match between Nanjing and Suzhou has significantly boosted local consumption, with 254,000 viewers at 66 live viewing locations, generating a total foot traffic of 1.425 million and sales of 340 million yuan, alongside a 33.2% increase in local hospitality and dining revenue [5] - Jiangsu is integrating commercial, tourism, and cultural resources around event venues to create diverse and immersive consumption experiences, with a 305% increase in scenic area bookings and over 10 million yuan in sales of event-related products [6] - The total retail sales in Jiangsu reached 1.98839 trillion yuan from January to May 2025, marking a 5.6% year-on-year growth, with Suzhou and Nanjing leading the province [6] Group 3 - "Su Super" has evolved into a platform for regional cultural display, with matches incorporating local historical and culinary themes, enhancing audience engagement and regional pride [7][8] - The interaction between brands and the league has become a highlight, with numerous sponsors joining, increasing from 6 to 27 in a short period, indicating a growing commercial interest in the league [9][10] - The competition for sponsorships is intensifying, with brands eager to secure partnerships, reflecting a healthy competitive environment despite some uncertainties in sponsorship terms and conditions [11]

Group 1 - The 2025 Zhejiang Province Urban Basketball League ("Zhe BA") is the largest grassroots basketball event in Zhejiang, running from July 2025 to February 2026, involving 11 cities and 90 counties [1] - The league consists of two phases: a preliminary round in July to determine 11 champion teams, and a city championship from August 8, 2025, to February 2026, featuring 22 teams [1] - The event aims to boost consumption and integrate sports with cultural and tourism sectors, with local governments actively preparing to leverage the event for economic growth [3][5] Group 2 - Zhejiang media highlights the need for the province to learn from Jiangsu's successful sports events, indicating a potential for transformation in Zhejiang's sports landscape [2] - The "Zhe BA" requires participants to be non-professional players, aiming to engage grassroots talent and enhance community involvement [2] - Local governments are implementing strategies to convert event attendance into economic benefits, including promotional packages and enhancing service consumption [5] Group 3 - The event is seen as a catalyst for increasing retail sales, with Zhejiang's retail sales reaching 1.55 trillion yuan in the first five months of the year, a 5.3% increase [5] - The integration of sports with cultural and tourism initiatives is emphasized as a way to create a festive atmosphere and drive local economies [2][3]

7月5日晚7点半，南京奥体中心体育场迎来"苏超"焦点之战，南京队主场对阵苏州队。这一"江苏双 子星德比"吸引了60396名观众到场，山呼海啸的音浪响彻天际； 7公里之外的江心洲E3PARK体育公园里，一场7人制足球已经踢了半小时，汗水交织着呐喊，足球 爱好者们在家门口的绿茵场上同样奋力拼抢； 扬州足球场地预订"一位难求"、宿迁"沭BA"乡镇篮球赛吸引46万人"追更"、南通崇川一家足球暑 期班7月1日晚开营，800多名少年奔上球场……这个夏天， "苏超"正以席卷之势在全省各地掀起群众运 动热潮。 赛场是主场——场上比拼，热辣滚烫 热力值拉满！双休两晚，江苏省城市足球联赛第六轮全面打响，接近40摄氏度的高温，将仲夏夜点 燃。 从景区到街区，从广场到商场，一张大屏，让赛事与城市"双向奔赴"之时，也让竞技魅力与消费潜 力共融共舞，共绘一幅夏夜热力消费图： 7月5日晚，南京超30.6万人次涌入桥北商圈"第二现场"，3小时内商圈销售额突破1500万元；无锡 在万象城广场的"苏超"主题夏夜嘉年华，以70多个摊位串联起涵盖非遗宋锦、中古陶瓷、无锡水蜜桃等 多元文化消费场景；徐州苏宁广场打造苏超"第二主场"观赛盛宴并发售"29 ...

Group 1 - The "Su Super" league has gained significant popularity, breaking attendance records and attracting 60,396 spectators, surpassing previous records for amateur football in China [1][4] - Since its launch on May 10, 2023, the number of sponsors for the "Su Super" league has increased from 6 to 29, indicating a growing interest from various sectors including local businesses and listed companies [2][3] - The league has positively impacted local economies, with over 80% of residents reporting a beneficial effect on their daily lives and consumption, and nearly 90% acknowledging its contribution to economic development [2][5] Group 2 - The "Su Super" league is part of a broader strategy by the Jiangsu government to promote sports as a key economic driver, integrating it with urban renewal and rural revitalization initiatives [4][5] - The sports industry in China is projected to reach a total scale of 5 trillion yuan by 2025, with a significant increase in sports-related consumption and employment opportunities [5][6] - The league's success reflects a trend towards grassroots sports events becoming vital for economic stimulation, as seen with previous successful events like the "Village Super" in Guizhou [5]

Group 1: Event and Economic Impact - The "Su Chao" events are expected to significantly enhance the city's vitality, with sports events driving economic integration and consumption growth [2][7] - The city has successfully attracted six large concerts last year, leading to increased spending in related sectors such as hotels and restaurants [2] - Upcoming events include four home games and various sports competitions, which are anticipated to further boost local tourism and consumption [2][3] Group 2: Cultural and Tourism Initiatives - The city is implementing a dual approach of online and offline activities to enhance cultural tourism, featuring ten highlighted projects [3] - Events like "Water Rhythms Jiangsu" will showcase local heritage and cuisine, aiming to stimulate consumer spending [3][4] - A QR code system will be introduced to provide comprehensive information on travel, accommodation, and event details, enhancing the visitor experience [4] Group 3: Transportation and Accessibility - Five dedicated bus routes will be established for match days, providing free transportation for ticket holders to the event venue [5][6] - Additional tourist bus routes will operate around key attractions, ensuring easy access for visitors during the events [5] Group 4: Consumer Engagement and Promotions - The city is launching promotional activities that link event tickets with local dining and shopping experiences, aiming to convert event attendance into increased consumer spending [7] - Free local delicacies will be offered to visitors during match weekends, enhancing the overall experience and encouraging repeat visits [7] Group 5: Market Regulation and Consumer Protection - The market regulation bureau will monitor hotel pricing and ensure compliance with fair pricing practices during major events [8] - A rapid response mechanism for consumer complaints related to hotel pricing will be established to maintain a safe and trustworthy environment for visitors [8]

Group 1 - The core viewpoint of the articles highlights the significant boost in consumer spending and engagement in various cities during the Jiangsu Urban Football League ("Su Super") matches, showcasing the event's impact on local economies [1][2] Group 2 - The Su Super matches led to a 103% increase in group purchase orders and a 114% increase in sales in Jiangsu's commercial districts over the weekend compared to the previous Thursday and Friday [1] - The sports event stimulated a 113% increase in orders for sports and leisure-related group purchases in Jiangsu [1] - The top five commercial districts in Jiangsu based on consumer spending during the weekend were Nanjing Xinjiekou, Suzhou Shantang Street, Taizhou Sanshui Bay/Liuyuan, Wuxi Chong'an Temple, and Changzhou Heping Road [1] Group 3 - Despite a loss, Zhenjiang saw the highest growth in hotel and travel consumption among the match cities, with a 108% increase in group purchase orders compared to the previous weekend [1] - Other cities like Suqian, Taizhou, and Suzhou also experienced significant increases in hotel and travel group purchase orders, with growth rates of 41%, 31%, and 34% respectively [1] Group 4 - The matches also promoted local cuisine, with Xuzhou barbecue group purchase orders increasing by nearly 80% and Yangzhou fried rice orders rising by 27% [2] - Salt City saw a remarkable 353% increase in group purchase orders for its unique cuisine [2] Group 5 - The Su Super event has become a model for integrating culture, sports, and tourism in Jiangsu, demonstrating the potential for local economies to benefit from such events [2] - The collaboration between government initiatives and market dynamics has activated a full-chain consumption model, enhancing regional economic vitality [2]