Core Insights - The "Su Super" event has significantly boosted local consumption, generating 38 billion yuan in economic value, showcasing the integration of sports with culture, tourism, and commerce [1] - The development of sports events has transitioned from government-led initiatives to market-driven and community-participated models, which is fundamental to their economic impact [2] - The "Su Super" event has catalyzed a series of promotional activities across Jiangsu, leading to substantial increases in consumer traffic and sales in various commercial areas [3] Group 1 - The "Su Super" event attracted over 60,000 attendees in a single match, contributing to a total consumption of 38 billion yuan across Jiangsu [1] - In the first half of the year, 511 key sports events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1] - During the Hangzhou Asian Games, surrounding areas experienced consumption growth of over 40% [1] Group 2 - The "Su Super" event has seen vibrant participation, with nearly 25,000 fans attending a match in Taizhou, and related activities generating over 100,000 yuan in sales within three hours [2] - The "Su Super" event's viewing points across 16 commercial complexes attracted a total of 280,000 visitors, with a week-on-week increase of over 60% in foot traffic [2] - The "Su Super" event has led to a 13.03% year-on-year increase in consumer traffic and a 10.22% increase in sales in Nanjing's commercial areas during the event period [3]

Group 1 - The "Village Super" (村超) football tournament in Guizhou concluded with the Loyal Village team winning the championship after a penalty shootout against Longquan Village [1] - The tournament faced challenges due to severe flooding that affected the football field, but it was rebuilt in 20 days, showcasing community resilience [1][2] - The event has gained national attention, with plans for the first "Village Super" national tournament involving 33 regions across 28 provinces [3] Group 2 - The collaboration between "Village Super" and "Su Super" (苏超) highlights the growing popularity of amateur football leagues in China, fostering community spirit and support [2][3] - Local government and community members are actively involved in the recovery and rebuilding efforts, with 95% of restaurants and accommodations returning to normal operations within a month after the flood [4] - The "Village Super" aims to promote cultural exchange and international friendship through football, with participation from over 1,200 players from 52 countries [5] Group 3 - The initiative to develop school-level football programs, referred to as "Class Super" (班超), aims to integrate sports into education and nurture future football talents [6][7] - A comprehensive 10-year plan for football development in Guizhou has been established, focusing on local leagues, national competitions, and international exchanges [7]

Core Insights - The "Su Super" league has transcended football, becoming a cultural phenomenon that resonates deeply with the cultural identity of Jiangsu people [1][2][5] - The league showcases Jiangsu's rich cultural heritage through various historical references and local narratives, turning each match into a cultural exhibition [2][3][8] - The success of "Su Super" is attributed to the innovative integration of regional culture with modern sporting events, creating a vibrant cultural IP [5][9][10] Cultural Significance - "Su Super" serves as a platform for cultural expression, with matches reflecting historical rivalries and local legends, such as the "Chuhans' Battle" between Suqian and Xuzhou [2][3] - The league has been described as a "walking history classroom," where each game contributes to the cultural education of the audience [2][3] - The cultural richness of Jiangsu is highlighted by its historical figures and literary contributions, with notable authors of the Four Great Classical Novels being from the region [2] Community Engagement - The league fosters community spirit, with local fans actively participating in supporting their teams, creating a sense of belonging and pride [7][8] - "Su Super" has become a cultural carnival that engages the entire community, transcending the boundaries of sport [8][9] - The grassroots involvement in football, including local leagues and community events, reflects Jiangsu's commitment to promoting sports and cultural activities [9][10] Economic Impact - The "Su Super" league has generated new business opportunities and economic activities, transforming it into a powerful regional IP with significant commercial potential [10] - The integration of cultural elements into the sporting experience has enhanced the economic viability of the league, attracting diverse stakeholders [10] - Local governments and businesses are leveraging the popularity of "Su Super" to promote tourism and regional development [10]

Group 1 - The "Soochow Super" football league is driving consumer enthusiasm and boosting the night economy in cities like Wuxi, with 55 "football night markets" opened to cater to fans during the events [1] - Local vendors report a significant increase in income, with some stating their earnings have doubled since the league's popularity surged [2] - The successful utilization of winter Olympic venues in Zhangjiakou, Hebei, is contributing to local economic growth by expanding their functions to include outdoor sports, leisure, and entertainment [2] Group 2 - The emergence of new business models in the sports industry is enriching cultural tourism products and stimulating growth in related sectors such as transportation, accommodation, and dining, forming a "sports+" economic ecosystem [3] - The strategy of integrating sports events into tourist attractions, commercial areas, and communities is seen as a way to promote market development and enhance consumer engagement [3]

Core Insights - The economic report for Jiangsu Province in the first half of 2025 indicates stable economic performance with growth momentum, highlighting the "Su Super" events as a significant driver of economic growth [1] Economic Performance - The total service revenue from tourism, travel, dining, accommodation, and sports during the first six rounds of "Su Super" reached 37.96 billion yuan, marking a year-on-year increase of 42.7% [1] - The influx of visitors for the "Su Super" events has invigorated local economies, particularly in transportation, dining, and accommodation sectors [1][3] Tourism and Travel Impact - Out-of-province visitors accounted for 28.8% of travel payments, indicating a substantial increase in local transportation services such as car rentals and taxis [3] - The dining sector saw a 19.7% contribution from out-of-province visitors, leading to a surge in demand for local delicacies, with notable increases in searches for regional foods [3] Accommodation Sector - Hotel bookings in host cities surged during the events, with many hotels experiencing full occupancy and offering discounts to fans [3] Cultural and Sports Integration - Various cities launched tourism packages combining match attendance with local sightseeing and cultural experiences, enhancing visitor engagement with local culture [5] - The success of "Su Super" is attributed to Jiangsu's strong football culture and economic foundation, with five professional clubs and a high level of grassroots football participation [7] Economic and Cultural Synergy - The "Su Super" events have created a new pathway for integrating sports with urban development, demonstrating the economic value of emotional connections in consumer behavior [9] - The events have revitalized underutilized sports venues and fostered a vibrant football culture through community events and exhibitions [7][9]

Group 1 - The domestic cultural and tourism market is experiencing significant growth during the summer, becoming a key driver of consumption [1] - The "Su Super" football league has become a powerful engine for connecting cultural tourism resources and stimulating consumption potential across 13 cities in Jiangsu [6] - The integration of various industries is bringing innovative vitality and sustained momentum to the cultural tourism market [8] Group 2 - The "Su Super" season is expected to generate over 300 million yuan in comprehensive economic benefits, with each city in Jiangsu projected to increase revenue by over 20 million yuan [6] - The phenomenon of "ticket root economy" is emerging, where a movie ticket can unlock discounts across various tourism and dining experiences [8] - The popularity of intangible cultural heritage (ICH) tourism is on the rise, with significant increases in tourism orders and related activities during traditional festivals [10][12] Group 3 - The success of the animated film "Ne Zha" has not only achieved a box office of 15.9 billion yuan but also boosted the sales of related merchandise to several hundred billion yuan [8] - The immersive tourism projects centered around ICH are gaining traction, with a notable increase in participation and interest from tourists [12] - The cultural and tourism market holds immense potential, emphasizing the need for continuous innovation and the integration of various elements to transform traffic into tangible consumption growth [14]

Core Viewpoint - The domestic cultural and tourism market is experiencing significant growth during the summer, driven by innovative consumption scenarios and events, such as sports and movies, which are becoming key engines for consumer spending [1]. Group 1: Sports and Events - The "Su Super" league in Jiangsu has gained popularity, with venues like the Changzhou Olympic Sports Center accommodating up to 41,000 spectators, and single matches attracting over 60,000 attendees since its launch in May [3]. - The integration of sports events with local tourism has led to a surge in visitor numbers and revenue for attractions, with places like the China Dinosaur Park seeing an 80% increase in visitor traffic and revenue in July [5]. - The "Su Super" league is projected to generate over 300 million yuan in economic benefits throughout the season, with each city in Jiangsu expected to earn an additional 20 million yuan [9]. Group 2: Cultural Integration - The success of the animated film "Ne Zha" has not only achieved a box office of 15.9 billion yuan globally but has also stimulated the sales of related merchandise, reaching hundreds of billions in sales [13]. - The concept of "ticket root economy" has emerged, where a movie ticket can unlock discounts at various attractions, restaurants, and performances, creating new consumption models in the cultural tourism sector [13]. - The trend of integrating intangible cultural heritage into tourism has seen significant growth, with a 40% increase in "heritage tourism" during the Spring Festival and a threefold increase in related online searches during the Dragon Boat Festival [21]. Group 3: Market Potential - The combination of sports, movies, and cultural heritage showcases the vast potential of the cultural tourism market, emphasizing the need for continuous innovation and the integration of various sectors to transform cultural flow into tangible consumer growth [23].

Group 1 - The domestic cultural and tourism market has seen innovative and diverse consumption scenarios in the first half of the year [1] - The "Su Super" football league has gained significant popularity since May, with single-match attendance exceeding 60,000, transforming football venues into urban "meeting places" [1] - The "Su Super" has become a powerful engine for connecting cultural and tourism resources across 13 cities in Jiangsu, stimulating consumption potential [1] Group 2 - The Jiangsu Sports Industry Group predicts that the entire "Su Super" season will generate over 300 million RMB in comprehensive economic benefits, with an average revenue increase of over 20 million RMB per city in Jiangsu [1] - The animated film "Ne Zha" achieved a global box office of 15.9 billion RMB, contributing to the best overseas performance of Chinese films in nearly 20 years [1] - During the Spring Festival, which marked the first "intangible cultural heritage Spring Festival" after successful application for heritage status, many regions experienced a significant increase in tourism orders [1]

Group 1 - The "Su Super" league has set a new attendance record for amateur football events in China, with 60,396 spectators at a match on July 5, highlighting its growing popularity [1][4] - The number of sponsors for "Su Super" has surged from 6 to 30 since the league's inception, with major brands like JD.com, Xiaomi, and Yili entering the sponsorship arena [1][2] - The average attendance for "Su Super" has increased significantly, reaching over 30,000 by the fifth round of matches, indicating a strong upward trend in spectator interest [4][5] Group 2 - Sponsorship prices have escalated from a range of 200,000 to 1.5 million yuan to 3 million yuan, reflecting the league's rising commercial value [2] - The league's ability to attract major brands is attributed to its high attendance rates and engaging marketing strategies, which resonate well with sponsors' business objectives [3][4] - The "Su Super" league is expected to generate over 300 million yuan in economic benefits throughout the season, with each participating city projected to earn an additional 20 million yuan [5][6] Group 3 - The league has stimulated local economies, with significant increases in dining and entertainment spending on match days, including an 83% rise in restaurant orders in Yangzhou [5][6] - The integration of cultural and sporting events has created a vibrant economic ecosystem, with local governments actively promoting the league as part of their economic development strategies [7][8] - The league's success is seen as a model for leveraging sports to drive broader economic growth, with initiatives like special train services for fans and themed promotions enhancing the overall experience [7][8]

Core Viewpoint - The article highlights the emergence of a vibrant "cooling economy" driven by ecological and cultural resources, supported by government policies, which stimulates consumer spending during the summer months [2][3][4]. Group 1: Development of Cooling Economy - Various regions are leveraging their unique ecological resources to create distinctive summer vacation spots, enhancing competitive advantages through differentiation [3]. - The "cooling economy" is being actively promoted through policies such as ticket discounts for scenic spots and adjustments in high-speed rail services to connect tourism resources [2][3]. Group 2: Policy Support and Market Activation - Government initiatives, such as the promotion of energy-efficient appliances, have significantly boosted the sales of air conditioning units, with over 80% of sales in Chongqing being high-efficiency models [4]. - The introduction of a 20% subsidy for purchasing energy-efficient appliances under the 2025 policy is expected to further encourage green consumption [4]. Group 3: Night Economy and Cultural Integration - Cities are enhancing their night-time economies by creating integrated consumption ecosystems that combine dining, entertainment, and shopping, as seen in Beijing's "Night Beijing" initiative [5]. - Innovative cultural experiences, such as immersive performances and themed events, are attracting more visitors and enriching the night economy, with some venues reporting over 30% growth in night-time attendance [5].