"苏超"半决赛将于18日、19日进行，南通与无锡、南京与泰州争夺决赛资格。 苏超四场"八强战"全部在国庆、中秋假期进行，央视体育频道（CCTV-5）、央视体育赛事频道 （CCTV-5+）各直播两场，是央视电视端首次直播这项省级业余赛事。 从首轮比赛场均上座7745人，到第13轮场均上座3.6万人，以"业余球员+城市对抗+全域联动+文旅融 合"为核心理念的"苏超"创造了群众性体育赛事的奇迹，常规赛阶段78场比赛现场观赛总人数211.89万 人次，场均2.7万人次。进入淘汰赛后，四场"八强战"的现场观战人数分别为6.1万、3.0万、3.2万和3.5 万。 江苏全省的地形坦荡如砥，利于经济活动的大规模展开，13个设区市的地区生产总值均处于全国城市前 八十位，号称"十三太保"，且各市间GDP最高、最低的倍差仅5.7，在粤苏鲁浙川豫6个经济大省中最 小，"十三太保"个个有底气，人人勇争先。"苏超"常规赛结束后，八支队伍晋级，包括"万亿城市"南 京、无锡、南通，去年GDP已超过9500亿的"准万亿城市"徐州，经济总量在7000亿量级的盐城、泰州， 以及5000亿上下的淮安、连云港。四分之一决赛中，南京队、泰州队通过点球大 ...

一场由外卖员、空调维修工、银行客户经理、高中生组队参赛的省内足球联赛，能带来什么？ 答案是：最高单场观众人数超过6万，屡次刷新中国业余足球赛事纪录，直接带动省域消费近380亿元。 一场以村为单位组队参赛的县级足球联赛，能有多大能量？ 答案是：它两次得到习近平总书记"点赞"，让一个偏僻小县城一年吸引游客超946万人次、旅游综合收 入突破百亿元。 这就是"苏超"，这就是"村超"。 没有天价外援，没有高额奖金，甚至没有标准场地。但当侗族姑娘扬起裙摆翩翩起舞，当泰州队球员踢 出世界杯级的"倒挂金钩"，当数万人为一名体育老师踢入常州队首粒进球热泪盈眶，中国群众体育与经 济活力的一股新流，正喷涌而出。 西南星火，燎原江东。从西部偏远小城到东部经济强省，再到逐渐走热的川超、赣超、粤超……小小足 球，为何能滚动出如此气势磅礴的"超"级现象？它的背后，跃动着怎样的时代脉搏与人心所向？又为我 们铺展出一幅怎样的中国式现代化新图景？ 让我们走出人声鼎沸的赛场，深入江苏和贵州榕江，去探寻这场足球盛宴为何能成为时代活力最生动的 注脚。 草根足球何以成为"超"级顶流？ "比赛第一，友谊第十四！"可能是今年夏天最能煽动斗志、最具欢乐性的" ...

Group 1 - Yancheng has effectively stimulated market vitality and promoted high-quality regional economic development through the integration of culture, sports, and tourism, with a focus on the "Su Super" events [1] - The city's total retail sales of consumer goods reached 144.77 billion yuan in the first half of the year, a year-on-year increase of 7.1%, the highest growth rate in the province [1] - The event-driven economy has significantly boosted development, enhancing the city's influence and exploring a new path for consumption upgrade and economic growth [1] Group 2 - Yancheng has implemented a "fan-friendly" strategy, offering free visits to A-level scenic spots with event tickets, issuing cultural tourism consumption vouchers to students, and providing half-price hotel stays, effectively increasing visitor stay duration and consumption conversion rates [1] - During the Dragon Boat Festival, key tourist areas received 2.1966 million visitors, with overnight inbound tourists increasing by 46.8% year-on-year [1] - The "My Yancheng" app has integrated various functions to enhance online and offline engagement, achieving over 5 million clicks and driving approximately 10 million yuan in related consumption [1] Group 3 - Yancheng is innovating consumption scenarios by deeply integrating spectator experiences with local特色消费, establishing a "second venue" and launching events like "Lobster Beer Music Night" and "Fuyang Food Festival + Event Live Broadcast" to activate the night economy [2] - During the main event in early August, 17 key commercial enterprises achieved a total revenue of 445.384 million yuan, a month-on-month increase of 20.1%, with foot traffic exceeding 1.11 million, up 22.1% [2] - The "Sports+" model effectively converts event enthusiasm into actual commercial output, expanding the value chain of sports consumption and demonstrating strong economic driving force from multi-industry collaboration [2] Group 4 - The impact of the "Su Super" events has extended beyond competition, igniting a nationwide fitness craze and increasing demand for training institutions and youth football training [3] - The Yancheng government has developed a three-year action plan for football reform and development, aiming to build 100 football fields, form 100 teams, organize 100 events, and cultivate 100 clubs by 2027 [3] - This approach not only injects lasting momentum into urban development but also achieves a positive interaction between sports and socio-economic development [3] Group 5 - Yancheng has successfully implemented a development model for event economy characterized by "policy guidance + digital empowerment + scenario innovation + ecological construction," contributing to the successful completion of the 14th Five-Year Plan and providing valuable experience for high-quality regional economic development in the 15th Five-Year Plan period [3] - The event economy has become a crucial engine for Yancheng's transformation and upgrading, showcasing a new path for regional economic activation through innovation and urban development through sports [3] - Future efforts can focus on deepening this model, optimizing the policy system, enhancing digital technology applications, innovating consumption scenarios, and improving the sports ecosystem, offering replicable and promotable experiences for Jiangsu and the nation [3]

Core Insights - The summer tourism market in China for 2025 shows sustained heat and unexpected performance in cultural and tourism consumption [2] - Local tourism sectors are increasingly leveraging events like sports and concerts to attract visitors, indicating a vibrant growth in service consumption [2][3] Supply and Demand Dynamics - The supply side of urban service consumption is becoming more diverse, with various niche markets such as sports events, concerts, cultural tours, and vacation trips being well catered to [2] - On the demand side, tourism consumption continues to grow, with family trips becoming a common expenditure across different city tiers [2] Event-Driven Tourism - The "Su Super" sports events have significantly boosted tourism in Nanjing, making it the top summer travel city, with a notable increase in related consumption [3] - A report indicated that 95.9% of attendees at "Su Super" events engaged in additional spending beyond ticket purchases [3] Concert Economy - Major concerts in cities like Beijing and Shanghai have seen substantial attendance and revenue growth, with Beijing hosting 102 large-scale performances generating 1.5 billion yuan in ticket sales, a year-on-year increase of approximately 35% [4] - The popularity of the "Times Youth" concert in Shanghai attracted 280 million online viewers, highlighting the concert's significant reach [5] Family and Child-Oriented Travel - There has been an 80% year-on-year increase in hotel bookings for family trips, with many hotels featuring water parks seeing bookings surge over tenfold compared to last year [6] - Parents are increasingly seeking immersive cultural experiences for their children, with destinations like the Forbidden City and Great Wall being popular choices [7] Night Tourism Initiatives - Museums and cultural sites are implementing night tours and timed entry systems to enhance visitor experience and manage crowds, reflecting a trend towards extended hours for tourism attractions [7][8]

Core Viewpoint - The integration of culture and tourism in Jiangsu is advancing significantly, with innovative tourism models and a focus on enhancing visitor experiences through various cultural elements [1][2][3][4][5][6] Group 1: Cultural and Tourism Integration - Jiangsu has initiated the "Unlimited Space Intangible Cultural Heritage into Scenic Areas" program, recognizing 32 provincial demonstration projects to enhance visitor engagement with local culture [1] - The province has introduced the first national guidelines for small theater construction, integrating performing arts into tourism, with several projects recognized as tourism performance excellence [1] - Recent events attracted nearly 2.1 million visitors across 13 cities, generating over 11 million yuan in cultural product sales [2] Group 2: Industrial and Agricultural Integration - Jiangsu is leveraging its manufacturing strengths to create a modern cultural tourism ecosystem, with 6 national industrial tourism demonstration bases and 142 provincial industrial tourism zones [3] - The province's agricultural sector is also being integrated with culture and tourism, with over 400 million visitors and 114.4 billion yuan in revenue from leisure agriculture in 2024 [3] Group 3: Transportation and Tourism Synergy - Jiangsu has launched high-speed rail tourism trains and established the first RV camping site at a highway service area, enhancing travel experiences [4] - The province is developing a comprehensive RV camping service system, combining various travel modes [4] Group 4: Business and Event Integration - Jiangsu promotes the integration of business events with tourism, successfully hosting the Grand Canal Cultural Tourism Expo, attracting over 886,000 attendees [5] - Various high-profile exhibitions and cultural festivals are being organized to enhance tourism and cultural engagement [6] Group 5: Sports and Tourism Interaction - The "Su Super" initiative has become a platform for integrating sports events with tourism, significantly boosting local tourism during event periods [6] - Regional collaborations are being explored to enhance tourism experiences for event attendees, such as free entry to attractions for ticket holders [6]

Core Insights - The "Su Super" event has significantly boosted local consumption, generating 38 billion yuan in economic value, showcasing the integration of sports with culture, tourism, and commerce [1] - The development of sports events has transitioned from government-led initiatives to market-driven and community-participated models, which is fundamental to their economic impact [2] - The "Su Super" event has catalyzed a series of promotional activities across Jiangsu, leading to substantial increases in consumer traffic and sales in various commercial areas [3] Group 1 - The "Su Super" event attracted over 60,000 attendees in a single match, contributing to a total consumption of 38 billion yuan across Jiangsu [1] - In the first half of the year, 511 key sports events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1] - During the Hangzhou Asian Games, surrounding areas experienced consumption growth of over 40% [1] Group 2 - The "Su Super" event has seen vibrant participation, with nearly 25,000 fans attending a match in Taizhou, and related activities generating over 100,000 yuan in sales within three hours [2] - The "Su Super" event's viewing points across 16 commercial complexes attracted a total of 280,000 visitors, with a week-on-week increase of over 60% in foot traffic [2] - The "Su Super" event has led to a 13.03% year-on-year increase in consumer traffic and a 10.22% increase in sales in Nanjing's commercial areas during the event period [3]

Core Insights - The success of the Suzhou Super League (苏超) has significantly stimulated regional sports economies, with Douyin topic views exceeding 10 billion, single-match attendance surpassing 60,000, and a surge in cultural and creative sales [1] - The emergence of local football leagues, such as the Jiangxi Super League (赣超), is a direct result of the Suzhou model, but there are concerns about merely replicating this model without innovation [1][2] - The essence of Suzhou's success lies in its balanced economic development, robust sports infrastructure, efficient transportation, and rich cultural heritage, which may not be easily replicated in other provinces [1][3] Summary by Categories Economic Impact - The Jiangxi Super League has attracted 400,000 spectators and doubled local dining consumption, with hotel bookings increasing by 220% [1] Innovation and Adaptation - Jiangxi should focus on bold innovations while learning from Suzhou, enhancing hardware, optimizing events, and integrating culture and operations [2] - The potential for creating a "sports + tourism + e-commerce" platform is highlighted, aiming to convert on-site excitement into online consumption [2] Cultural Integration - Emphasizing local cultural elements, such as the spirit of Jinggangshan and ceramics from Jingdezhen, can help create unique branding for the Jiangxi Super League [2] Differentiation Strategy - Jiangxi can leverage its unique resources, like ceramics and navel oranges, to develop distinctive products and enhance service quality, including facility upgrades and broadcast improvements [2]

Core Insights - The press conference highlighted the achievements in building a sports power during the "14th Five-Year Plan" period [1] - The sports industry is playing a significant role in expanding domestic demand through various events and activities [3] Group 1: Economic Impact - In the first half of this year, seven regions including Hebei, Zhejiang, and Fujian monitored a total of 511 key sporting events, generating over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event [3] - The professional sports market is experiencing a price increase, with high ticket sales for popular events such as CBA, WTT, and F1 [3] - The ticket revenue for the China Open tennis tournament exceeded 80 million yuan last year, while the average video views for the CBA playoffs in the 24-25 season surpassed 15 million [3] Group 2: Community Engagement - Grassroots sporting events are expanding and innovating, with initiatives like "Village Super League" and "Zhejiang BA" gaining popularity [3] - The "Su Super" event attracted over 60,000 attendees in a single match, contributing to a total consumption of 38 billion yuan across multiple scenarios in Jiangsu [3]

Core Viewpoint - The "Village Super" (村超) football league in Guizhou has successfully resumed after a devastating flood, showcasing community resilience and the power of sports to unite and inspire hope [1][4]. Group 1: Event Highlights - The "Village Super" national championship concluded with the Loyal Village football team winning against Longquan Well Village in a penalty shootout [1]. - The league's reopening featured international football stars Roberto Baggio and Roberto Carlos, attracting over 30,000 spectators [1]. - The league faced significant challenges due to flooding, which submerged the football field, but reconstruction was completed in 20 days [1][2]. Group 2: Community and Support - Local residents actively participated in the reconstruction efforts, demonstrating strong community spirit [2][4]. - Jiangsu Weiteng Sports Industry Co., Ltd. donated professional turf to aid in the recovery, highlighting the solidarity between the "Village Super" and "Su Super" leagues [3]. Group 3: Future Developments - The first "Village Super" national tournament is set to take place, with agreements signed with 28 provinces and 33 competition zones [3]. - The tournament will consist of two phases, culminating in a final in Guizhou, with the champion team invited to participate in the "Belt and Road" international friendly matches [3]. Group 4: Cultural and Economic Impact - The "Village Super" has become a cultural IP, promoting local traditions and sports, and aims to enhance international visibility for rural China [4][5]. - The league has attracted over 1,200 players from 52 countries, showcasing the vibrancy of Chinese rural life [5]. Group 5: Youth Development - The "Village Super" initiative has inspired the creation of "Class Super" programs in local schools, promoting football participation among students [6][7]. - A comprehensive 10-year football development plan has been launched in Guizhou, aiming to integrate local leagues with national and international events [7].

Group 1 - The "Village Super" (村超) football tournament in Guizhou concluded with the Loyal Village team winning the championship after a penalty shootout against Longquan Village [1] - The tournament faced challenges due to severe flooding that affected the football field, but it was rebuilt in 20 days, showcasing community resilience [1][2] - The event has gained national attention, with plans for the first "Village Super" national tournament involving 33 regions across 28 provinces [3] Group 2 - The collaboration between "Village Super" and "Su Super" (苏超) highlights the growing popularity of amateur football leagues in China, fostering community spirit and support [2][3] - Local government and community members are actively involved in the recovery and rebuilding efforts, with 95% of restaurants and accommodations returning to normal operations within a month after the flood [4] - The "Village Super" aims to promote cultural exchange and international friendship through football, with participation from over 1,200 players from 52 countries [5] Group 3 - The initiative to develop school-level football programs, referred to as "Class Super" (班超), aims to integrate sports into education and nurture future football talents [6][7] - A comprehensive 10-year plan for football development in Guizhou has been established, focusing on local leagues, national competitions, and international exchanges [7]