国内头部企业如此，本土企业亦当仁不让。会上，扬州本土体育赛事开发运营团队同样展现出对"苏 超"的坚定信心与战略眼光。扬州经典广告传媒有限公司、鑫田广告传媒公司等企业负责人，新年均将 目光锁定"苏超"，期待通过深度合作，挖掘赛事商业价值。扬州雅伦玩具有限公司副总经理朱伟认 为，"苏超"赛事运营以体育为核心，必将促进多产业深度融合，形成带动文旅、商业、区域协同发展联 动效应，更为毛绒玩具等产业开辟了庞大的消费市场，为本土企业带来发展新机遇。 座谈期间，与会企业与运河文投集团就"苏超"运营工作形成共识，达成多项战略合作意向。大家认 为，"苏超"运营工作操作高水准是关键，要重点体现六大特性：开放性，即广泛吸纳各方资源与智慧， 打破行业壁垒；专业性，以专业团队和标准保障赛事运营质量；广泛性，涵盖多领域、多层次合作，扩 大赛事影响力；规范性，确保运营流程合规、透明；可持续性，注重长期效益，实现赛事与区域经济的 良性互动；可预见性，提前布局，应对市场变化与挑战。 校对盛媛媛 扬子晚报网1月5日讯(通讯员运投轩记者陈咏)1月4日，新年首个工作日，扬州运河文投集团召开2026 年"苏超"运营工作座谈会，推动赛事经济与区域发展深 ...

（来源：南京晨报） 转自：南京晨报 2025年，在中国社会经济蓬勃发展的浪潮里，涌现出一波又一波现象级的新潮流。从全民参与的草根体 育狂欢，到改变生活的AI技术突破；从越来越亮眼的文化输出，到悄然转变的消费模式，这些鲜活 的"潮向"不仅勾勒出当下的时代脉搏，更指向了未来的发展轨迹。 苏超"燎原" 草根足球的全民热血时刻 国产AI深度赋能工作生活 2025年，一场名为"苏超"的江苏省业余足球联赛，以野火燎原之势席卷全国，成为年度现象级体育文化 事件。自5月开赛以来，这项覆盖全省13个设区市的赛事彻底"破圈"，全网话题量破百亿、场均观众超3 万人、单场上座人数峰值高达6万，每轮赛事更是引发百万人次抢票热潮，商业赞助早早宣告"一席难 求"。"苏超"的魅力，在于它"接地气"与强大的凝聚力。这不仅是一场场足球对决，更是城市荣誉感与 地域文化的集中释放。球迷们身着代表家乡的配色"战袍"，用方言呐喊助威，将绿茵场变成了情感共鸣 的狂欢现场。正是这种源于乡土、激发共鸣的蓬勃生命力，让"苏超"超越了赛事本身，为文体活动的创 新发展提供了鲜活样本。 票根"变身" 一张小票撬动消费新生态 2025年，"票根"不再只是一张简单的入场 ...

来源：@华夏时报微博 华夏时报记者 陶炜 南京报道 当江苏省各地文旅部门成为爆火"苏超赛事"的主要推手，当各地高频次举办的演唱会彰显出"票根经 济"的威力——回顾2025年的中国经济，没有人能忽视"文旅拉动消费"的力量。 数据显示，苏超赛事期间（2025年5月—11月），江苏全省文旅消费总额突破1200亿元，同比增长 18.7%，其中银联渠道异地消费达106.74亿元，增长25.21%。 国庆假期，南京涌进2009.7万人次，跻身旅游第一城。而在这背后，则是南京在国庆八天假期内举办了 六场大型音乐节或演唱会。 今年1月，国务院下发的《关于进一步培育新增长点，繁荣文化和旅游消费的若干措施》中明确提出， 要发挥文化赋能、旅游带动作用，深化"文旅+百业""百业+文旅"。而在这一年里，人们真真切切地看到 了文旅与足球、演唱会等业态的结合。 苏超爆火背后：各地文旅部门成主要推手 在去年下半年确定冠名"苏超"赛事的江苏银行起初并没有想到，他们战略合作的苏超赛事突然能这么 火。"赞助时谈球票分配的时候，我们都没有多要球票。当时担心弄了很多球票捏在手上送不出去，哪 晓得后面球票我们自己都弄不到，要靠摇号。"江苏银行一位参与了 ...

Core Viewpoint - The article discusses the emergence of Changzhou's cultural economy, particularly through the lens of the "Su Chao" football initiative, highlighting its role in modern urban development and community engagement [1][2]. Group 1: Cultural and Economic Development - The "Su Chao" initiative embodies three key characteristics of a modern people's city: the essence of football as a people's sport, modernity as a temporal attribute, and systematization as a methodological attribute [2]. - Cultural development can leverage "clever strength" to achieve growth objectives more efficiently by identifying strategic entry points [4]. - The core principles of humanistic economics emphasize a people-centered approach, the importance of cultural empowerment to create uniqueness, and the role of thought leadership in enhancing awareness and driving economic growth [5]. Group 2: Media and Communication - Media plays a crucial role in injecting momentum into the development of Changzhou's cultural economy, while the demands of this economic development also drive media innovation, creating a virtuous cycle of mutual empowerment [7]. - Empathy is identified as a key factor for the "Su Chao" cultural tourism communication and product outreach, emphasizing the need for impactful communication that resonates with the public [8]. Group 3: Event Management and Community Engagement - The success of "Su Chao" is attributed to the commitment to organizing events that satisfy public expectations, focusing on safety, warmth, and community integration [11]. - Changzhou utilizes events as a medium to gather business interests and showcase the city's vitality and development potential, enhancing the overall experience for visitors [12]. Group 4: Urban Image and Business Environment - Changzhou's commitment to integrity and reliability shapes its urban image, making it a vibrant representation of the city's business environment [15]. - Through diversified investment cooperation, the "Su Chao" initiative is deeply integrated into the city's fabric, serving as a significant driver for consumption growth and urban vitality [15].

Core Insights - The provincial government emphasizes the importance of "Su Chao" effect in boosting the sports economy and leisure consumption, directly linking "event economy" to economic growth [1] - The "Su Chao" events have generated significant consumer engagement, with an average attendance of over 28,000 per match and a total viewership exceeding 2.4 million across 85 matches [1] - The success of "Su Chao" is attributed to its strong leverage effect, connecting various consumption and industry chains, leading to a 34.7% year-on-year increase in sales at key supermarkets during the events [2] Group 1 - The "Su Chao" effect is not limited to sports but extends to a broader economic impact, creating a "super IP" that integrates various cultural and tourism resources [2] - The government aims to institutionalize and systematize the "Su Chao" effect, promoting its experiences to other sports like basketball and volleyball [3] - The ripple effect of "Su Chao" is profound and long-lasting, contributing to the branding and comprehensive development of urban super IPs [4] Group 2 - Initiatives include optimizing league management, enhancing commercial development, and fostering a professional and branded event structure [4] - The integration of sports events with cultural tourism and manufacturing is expected to deepen the fusion of consumption and industry chains [4] - "Su Chao" serves as a catalyst for economic development, resonating with public sentiment and urban growth [4]

Core Insights - The 2025 "Super League" final in Nanjing not only showcased sports enthusiasm but also significantly boosted the city's cultural and tourism sectors, illustrating the integration of sports and cultural tourism [1][2][3] Economic Impact - The event attracted over 62329 spectators, breaking attendance records and contributing to a total of over 390,000 attendees across eight matches held in Nanjing from May to October [2] - Nanjing's cultural, sports, and entertainment industry revenue grew by 7.3% year-on-year in the first half of the year, with sports revenue increasing by 19.3% due to the "Super League" [2] - Approximately 40 sponsors were signed for the event, generating a total sponsorship amount of 15.41 million yuan, with plans for further sponsorship for the 2026 "Super League" [2] Consumer Engagement - The event created a vibrant atmosphere across the city, with around 80 secondary viewing locations set up, leading to a 20% increase in sales compared to the previous year and generating over 6 billion yuan in transactions for retail, dining, and accommodation sectors [3] - Special promotions were introduced for ticket holders, allowing them to enjoy discounts at various cultural sites, which encouraged longer stays and deeper engagement with the city [5][6] Cultural Integration - The "Super League" served as a catalyst for cultural engagement, with museums offering free or discounted entry to ticket holders, effectively turning match tickets into cultural access passes [6][7] - Innovative collaborations between sports and cultural institutions, such as themed merchandise and events, attracted younger audiences and enhanced the cultural experience [7][8] Future Prospects - The integration of sports and cultural tourism is expected to continue driving economic growth in Nanjing, positioning the sports industry as a key growth driver for high-quality urban development [3][8]

Core Viewpoint - The provincial government has released guidelines to accelerate the development of the event economy and boost sports and leisure consumption, outlining a clear roadmap with five key areas and 17 specific measures to transform event "traffic" into consumption "energy" and industrial "increment" for high-quality economic development [1] Group 1: Event System - Jiangsu aims to build a comprehensive event system characterized by "one super and many strong," focusing on enhancing the city football league brand and regularly hosting events with broad public participation [2] - The "one super" aspect emphasizes the development of the city football league as a leading brand, aiming for professionalization and brand enhancement to create a top-tier event that integrates sports, culture, and economy [2] - The "many strong" aspect involves strengthening basketball, volleyball, and table tennis events while attracting high-end domestic and international competitions to create a diverse event matrix [2] Group 2: Consumption Boost - The guidelines emphasize the importance of transforming rich event offerings into tangible consumption by innovating consumption scenarios and stimulating consumer potential [4] - The initiative includes creating immersive "second venues" that combine viewing, dining, and entertainment, and promoting sports events in various public spaces to enhance consumer engagement [4][5] - A series of consumption promotion policies will be introduced, including sports consumption vouchers and bundled packages for tickets, accommodation, and dining, aimed at increasing market supply and consumer spending [5] Group 3: Industrial Development - The event economy is expected to drive related industries through a focus on "expanding the chain," enhancing the integration of events with tourism, manufacturing, and services [6] - The guidelines propose developing national-level outdoor sports tourism routes and promoting sports tourism projects to attract visitors and boost local economies [6] - The document highlights the establishment of sports industry clusters in various regions, aiming to upgrade the manufacturing sector and support high-value-added production [7]

Core Viewpoint - The "Su Super" football league in Jiangsu has redefined the commercial logic of the sports industry, demonstrating that events can serve as leverage to stimulate comprehensive consumption rather than being mere ends in themselves [6][12]. Economic Impact - The "Su Super" has significantly boosted the Jiangsu economy, with a total service revenue of nearly 380 billion yuan across tourism, transportation, dining, accommodation, and sports, marking a 42.7% year-on-year increase [7]. - The event has transformed ticket sales into a starting point for broader consumption, with a 1 yuan ticket leading to 7.3 yuan in surrounding consumption [6][12]. Audience Engagement - The league attracted a record audience of 62,329 at the finals, with over 2.4 million attendees and more than 2 billion online views throughout the season [6]. - The event's popularity has led to a shift in sponsorship strategies, expanding from 6 local sponsors to over 30 national brands, creating a diverse sponsorship ecosystem [9]. Cultural and Community Integration - The league has fostered community engagement by integrating local businesses and tourism, with cities hosting events like food markets and cultural exhibitions on match days [6][9]. - The "Su Super" has also become a platform for attracting foreign investment, with events designed to showcase the region to international business leaders [11]. Methodological Innovation - The league combines grassroots participation with professional standards, featuring a diverse player base and innovative operational practices, such as the use of VAR technology and centralized ticketing systems [15][18]. - The event has established clear commercial boundaries to maintain its community-focused ethos while ensuring sustainable operations [17]. Broader Implications - The success of "Su Super" has inspired similar initiatives across various provinces, with local leagues emerging that emphasize market-driven innovation and community engagement [21]. - However, challenges remain for other regions, including economic disparities and logistical issues, which may hinder the replication of "Su Super's" success [22]. Future Outlook - The ongoing development of local sports events is seen as a potential engine for regional growth, with a focus on nurturing local talent and creating sustainable economic ecosystems [23][24]. - The increasing demand for diverse cultural and sporting experiences is expected to drive further growth in the sports economy, moving beyond mere commercial ventures to become integral to community life [25].

Core Insights - The "Su Super" football event in Nanjing has significantly boosted the local economy, creating a vibrant consumption ecosystem that integrates sports, nightlife, tourism, and retail [1][12] - The event has transformed match tickets into valuable assets, driving increased foot traffic and sales across various sectors in the city [9][10] Economic Impact - On the day of the semi-final, Nanjing's key commercial areas recorded a transaction amount of 7.8 billion yuan, a 5.4% increase compared to the previous week [3] - During the event, sales in major commercial districts reached over 10 billion yuan in a single day, with retail, dining, and accommodation sectors seeing significant growth [6][12] Consumer Behavior - Many fans, despite not securing match tickets, participated in the event by visiting "second venues" to watch live broadcasts, contributing to a lively atmosphere in various districts [4][10] - The "Su Super" event has encouraged families and tourists to engage in combined experiences of sports and local culture, leading to increased hotel occupancy rates by 5.7 percentage points year-on-year during the holiday period [7][9] Marketing and Promotions - The Nanjing government has launched promotional activities that allow ticket holders to enjoy discounts at local attractions, restaurants, and shopping centers, effectively converting spectator enthusiasm into consumer spending [9][12] - Various themed activities and markets have been organized around the matches, enhancing the overall experience for attendees and driving additional sales [6][10] International Engagement - The event has attracted foreign executives and international visitors, enhancing Nanjing's image as a vibrant city and fostering potential investment opportunities [12] - The integration of sports events with international business networking has positioned Nanjing as a hub for economic collaboration and cultural exchange [12]

Core Insights - The "Su Super" event has significantly boosted consumer spending in Nanjing, with a single-day sales peak exceeding 10 billion yuan, showcasing the economic impact of sports events on local economies [1][4][8] Group 1: Economic Impact - The event has created a comprehensive consumption ecosystem, integrating sports, nightlife, tourism, and retail, leading to a vibrant economic environment [1][4] - On the day of the semi-finals, retail, dining, and accommodation sectors in key commercial areas achieved a transaction amount of 7.8 billion yuan, reflecting a 5.4% increase compared to the previous week [2][4] - The average occupancy rate of star-rated hotels increased by 5.7 percentage points during the National Day and Mid-Autumn Festival holiday, indicating a rise in tourism driven by the event [5][6] Group 2: Consumer Behavior - Many fans and tourists have engaged in "event + tourism" combinations, leading to increased foot traffic in commercial areas and a surge in local spending [5][6] - The "second venue" concept, featuring large screens and interactive activities, has attracted crowds, enhancing the overall viewing experience and driving additional sales [2][3] Group 3: Marketing and Promotions - Local businesses have capitalized on the event by offering promotions linked to match tickets, such as discounts and special packages, which have contributed to increased customer engagement [7] - The collaboration between various departments has led to the launch of promotional activities that convert match attendance into broader consumer behavior, enhancing the overall economic impact [6][8] Group 4: International Engagement - The event has served as a platform for attracting foreign investment and enhancing the city's international profile, with foreign executives and diplomats participating in the matches [8] - The integration of sports events with international business opportunities has created a dual benefit of boosting local consumption while improving the city's investment environment [8]