"苏超"出圈 常州出彩 人文经济学的常州实践 智库座谈会 中国 · 常州 2025.11.09 嘉宾观点 沈 和 江苏省城市经济研究会会长 "苏超"的价值取向,生动诠释 了现代化人民城市三大时代特征, 其中,足球的人民性是本质属性; 现代性是时代属性;系统性是方法 属性。 ‍‍ 心中状思想性象传播研究中共 城市品牌研究室执行主任 文化作为软实力,其发展可借 助"巧实力"，若能找到巧妙切 入点,将以更高效的方式达成发 展目标。 媒体为城市人文经济发展注入 动能,而人文经济的发展需求又 反向推动媒体持续革新,二者形 成双向赋能的良性互动。 all 常州市文化广电和旅游局党组书记、局长 "共情"是"苏超"文旅传播与 产品"出圈"的关键,唯有能与公 众共情的传播,才能持续产生影响 力并形成热度;唯有能满足市民游 客情感情绪需求的产品,才能拥有 长久的生命力。 郭林文 中国人民大学文化产业研究院副院长 人文经济学核心观点有三:一是 以人为本,围绕人的需求推进经济发 展;二是强调特色，通过文化的赋能 形成特色;三是思想引领，通过提升 人的意识与观念助力经济增长。 V H N 十文 常州市新闻传媒中心党委书记、主任 方 静 ...

Core Insights - The provincial government emphasizes the importance of "Su Chao" effect in boosting the sports economy and leisure consumption, directly linking "event economy" to economic growth [1] - The "Su Chao" events have generated significant consumer engagement, with an average attendance of over 28,000 per match and a total viewership exceeding 2.4 million across 85 matches [1] - The success of "Su Chao" is attributed to its strong leverage effect, connecting various consumption and industry chains, leading to a 34.7% year-on-year increase in sales at key supermarkets during the events [2] Group 1 - The "Su Chao" effect is not limited to sports but extends to a broader economic impact, creating a "super IP" that integrates various cultural and tourism resources [2] - The government aims to institutionalize and systematize the "Su Chao" effect, promoting its experiences to other sports like basketball and volleyball [3] - The ripple effect of "Su Chao" is profound and long-lasting, contributing to the branding and comprehensive development of urban super IPs [4] Group 2 - Initiatives include optimizing league management, enhancing commercial development, and fostering a professional and branded event structure [4] - The integration of sports events with cultural tourism and manufacturing is expected to deepen the fusion of consumption and industry chains [4] - "Su Chao" serves as a catalyst for economic development, resonating with public sentiment and urban growth [4]

Core Insights - The 2025 "Super League" final in Nanjing not only showcased sports enthusiasm but also significantly boosted the city's cultural and tourism sectors, illustrating the integration of sports and cultural tourism [1][2][3] Economic Impact - The event attracted over 62329 spectators, breaking attendance records and contributing to a total of over 390,000 attendees across eight matches held in Nanjing from May to October [2] - Nanjing's cultural, sports, and entertainment industry revenue grew by 7.3% year-on-year in the first half of the year, with sports revenue increasing by 19.3% due to the "Super League" [2] - Approximately 40 sponsors were signed for the event, generating a total sponsorship amount of 15.41 million yuan, with plans for further sponsorship for the 2026 "Super League" [2] Consumer Engagement - The event created a vibrant atmosphere across the city, with around 80 secondary viewing locations set up, leading to a 20% increase in sales compared to the previous year and generating over 6 billion yuan in transactions for retail, dining, and accommodation sectors [3] - Special promotions were introduced for ticket holders, allowing them to enjoy discounts at various cultural sites, which encouraged longer stays and deeper engagement with the city [5][6] Cultural Integration - The "Super League" served as a catalyst for cultural engagement, with museums offering free or discounted entry to ticket holders, effectively turning match tickets into cultural access passes [6][7] - Innovative collaborations between sports and cultural institutions, such as themed merchandise and events, attracted younger audiences and enhanced the cultural experience [7][8] Future Prospects - The integration of sports and cultural tourism is expected to continue driving economic growth in Nanjing, positioning the sports industry as a key growth driver for high-quality urban development [3][8]

Core Viewpoint - The provincial government has released guidelines to accelerate the development of the event economy and boost sports and leisure consumption, outlining a clear roadmap with five key areas and 17 specific measures to transform event "traffic" into consumption "energy" and industrial "increment" for high-quality economic development [1] Group 1: Event System - Jiangsu aims to build a comprehensive event system characterized by "one super and many strong," focusing on enhancing the city football league brand and regularly hosting events with broad public participation [2] - The "one super" aspect emphasizes the development of the city football league as a leading brand, aiming for professionalization and brand enhancement to create a top-tier event that integrates sports, culture, and economy [2] - The "many strong" aspect involves strengthening basketball, volleyball, and table tennis events while attracting high-end domestic and international competitions to create a diverse event matrix [2] Group 2: Consumption Boost - The guidelines emphasize the importance of transforming rich event offerings into tangible consumption by innovating consumption scenarios and stimulating consumer potential [4] - The initiative includes creating immersive "second venues" that combine viewing, dining, and entertainment, and promoting sports events in various public spaces to enhance consumer engagement [4][5] - A series of consumption promotion policies will be introduced, including sports consumption vouchers and bundled packages for tickets, accommodation, and dining, aimed at increasing market supply and consumer spending [5] Group 3: Industrial Development - The event economy is expected to drive related industries through a focus on "expanding the chain," enhancing the integration of events with tourism, manufacturing, and services [6] - The guidelines propose developing national-level outdoor sports tourism routes and promoting sports tourism projects to attract visitors and boost local economies [6] - The document highlights the establishment of sports industry clusters in various regions, aiming to upgrade the manufacturing sector and support high-value-added production [7]

Core Viewpoint - The "Su Super" football league in Jiangsu has redefined the commercial logic of the sports industry, demonstrating that events can serve as leverage to stimulate comprehensive consumption rather than being mere ends in themselves [6][12]. Economic Impact - The "Su Super" has significantly boosted the Jiangsu economy, with a total service revenue of nearly 380 billion yuan across tourism, transportation, dining, accommodation, and sports, marking a 42.7% year-on-year increase [7]. - The event has transformed ticket sales into a starting point for broader consumption, with a 1 yuan ticket leading to 7.3 yuan in surrounding consumption [6][12]. Audience Engagement - The league attracted a record audience of 62,329 at the finals, with over 2.4 million attendees and more than 2 billion online views throughout the season [6]. - The event's popularity has led to a shift in sponsorship strategies, expanding from 6 local sponsors to over 30 national brands, creating a diverse sponsorship ecosystem [9]. Cultural and Community Integration - The league has fostered community engagement by integrating local businesses and tourism, with cities hosting events like food markets and cultural exhibitions on match days [6][9]. - The "Su Super" has also become a platform for attracting foreign investment, with events designed to showcase the region to international business leaders [11]. Methodological Innovation - The league combines grassroots participation with professional standards, featuring a diverse player base and innovative operational practices, such as the use of VAR technology and centralized ticketing systems [15][18]. - The event has established clear commercial boundaries to maintain its community-focused ethos while ensuring sustainable operations [17]. Broader Implications - The success of "Su Super" has inspired similar initiatives across various provinces, with local leagues emerging that emphasize market-driven innovation and community engagement [21]. - However, challenges remain for other regions, including economic disparities and logistical issues, which may hinder the replication of "Su Super's" success [22]. Future Outlook - The ongoing development of local sports events is seen as a potential engine for regional growth, with a focus on nurturing local talent and creating sustainable economic ecosystems [23][24]. - The increasing demand for diverse cultural and sporting experiences is expected to drive further growth in the sports economy, moving beyond mere commercial ventures to become integral to community life [25].

Core Insights - The "Su Super" football event in Nanjing has significantly boosted the local economy, creating a vibrant consumption ecosystem that integrates sports, nightlife, tourism, and retail [1][12] - The event has transformed match tickets into valuable assets, driving increased foot traffic and sales across various sectors in the city [9][10] Economic Impact - On the day of the semi-final, Nanjing's key commercial areas recorded a transaction amount of 7.8 billion yuan, a 5.4% increase compared to the previous week [3] - During the event, sales in major commercial districts reached over 10 billion yuan in a single day, with retail, dining, and accommodation sectors seeing significant growth [6][12] Consumer Behavior - Many fans, despite not securing match tickets, participated in the event by visiting "second venues" to watch live broadcasts, contributing to a lively atmosphere in various districts [4][10] - The "Su Super" event has encouraged families and tourists to engage in combined experiences of sports and local culture, leading to increased hotel occupancy rates by 5.7 percentage points year-on-year during the holiday period [7][9] Marketing and Promotions - The Nanjing government has launched promotional activities that allow ticket holders to enjoy discounts at local attractions, restaurants, and shopping centers, effectively converting spectator enthusiasm into consumer spending [9][12] - Various themed activities and markets have been organized around the matches, enhancing the overall experience for attendees and driving additional sales [6][10] International Engagement - The event has attracted foreign executives and international visitors, enhancing Nanjing's image as a vibrant city and fostering potential investment opportunities [12] - The integration of sports events with international business networking has positioned Nanjing as a hub for economic collaboration and cultural exchange [12]

Core Insights - The "Su Super" event has significantly boosted consumer spending in Nanjing, with a single-day sales peak exceeding 10 billion yuan, showcasing the economic impact of sports events on local economies [1][4][8] Group 1: Economic Impact - The event has created a comprehensive consumption ecosystem, integrating sports, nightlife, tourism, and retail, leading to a vibrant economic environment [1][4] - On the day of the semi-finals, retail, dining, and accommodation sectors in key commercial areas achieved a transaction amount of 7.8 billion yuan, reflecting a 5.4% increase compared to the previous week [2][4] - The average occupancy rate of star-rated hotels increased by 5.7 percentage points during the National Day and Mid-Autumn Festival holiday, indicating a rise in tourism driven by the event [5][6] Group 2: Consumer Behavior - Many fans and tourists have engaged in "event + tourism" combinations, leading to increased foot traffic in commercial areas and a surge in local spending [5][6] - The "second venue" concept, featuring large screens and interactive activities, has attracted crowds, enhancing the overall viewing experience and driving additional sales [2][3] Group 3: Marketing and Promotions - Local businesses have capitalized on the event by offering promotions linked to match tickets, such as discounts and special packages, which have contributed to increased customer engagement [7] - The collaboration between various departments has led to the launch of promotional activities that convert match attendance into broader consumer behavior, enhancing the overall economic impact [6][8] Group 4: International Engagement - The event has served as a platform for attracting foreign investment and enhancing the city's international profile, with foreign executives and diplomats participating in the matches [8] - The integration of sports events with international business opportunities has created a dual benefit of boosting local consumption while improving the city's investment environment [8]

Group 1 - The core viewpoint of the news highlights the success of the "Su Super" amateur football league in Jiangsu, showcasing significant audience engagement and participation in the matches [1][2] - The league's regular season attracted a total attendance of 2.11 million people across 78 matches, averaging 27,000 spectators per match, indicating a strong interest in local sports [1] - The quarterfinal matches saw impressive attendance figures, with the highest match drawing 61,000 spectators, reflecting the growing popularity of the league [1] Group 2 - Jiangsu province's economic landscape is characterized by a relatively small GDP disparity among its cities, with all 13 cities ranking within the top 80 nationally, indicating a robust economic environment conducive to large-scale activities [2] - The participating teams in the "Su Super" league include economically significant cities such as Nanjing, Wuxi, and Nantong, with GDP figures indicating strong financial backing for the teams [2] - The semifinals of the "Su Super" league are scheduled for October 18 and 19, featuring matchups between Nantong and Wuxi, and Nanjing and Taizhou, further emphasizing the competitive nature of the league [2]

Core Insights - The rise of grassroots football leagues like "Su Chao" and "Village Chao" has significantly boosted local economies and community engagement, demonstrating the potential of sports to drive consumption and cultural integration [1][2][3] Economic Impact - "Su Chao" has generated approximately 38 billion yuan in consumption across Jiangsu province, with single match attendance exceeding 60,000, setting records for amateur football events in China [1][15] - The "Village Chao" in rural areas has attracted over 9.46 million tourists and achieved a tourism revenue exceeding 10 billion yuan, showcasing its economic potential [2][15] Community Engagement - Both leagues have fostered a sense of community and local pride, with "Su Chao" reviving interest in football among fans after the disbandment of professional teams, while "Village Chao" has become a platform for local culture and tourism [7][9] - The grassroots nature of these leagues allows for broad participation, with diverse demographics attending matches, from children to the elderly, enhancing community cohesion [26][27] Cultural Significance - The events serve as a cultural bridge, integrating local traditions and sports, which has led to increased participation in cultural activities alongside football [5][30] - The emotional connection fostered by these leagues has transformed them into significant cultural phenomena, reflecting the aspirations and values of local communities [10][32] Government and Market Support - Local governments have played a crucial role in promoting these leagues, with initiatives aimed at enhancing consumer engagement and supporting local businesses through sponsorship and marketing [16][18] - The combination of government support and grassroots enthusiasm has created a sustainable model for sports events that can be replicated in other regions [35][36] Future Prospects - The success of "Su Chao" and "Village Chao" has sparked interest in similar initiatives across China, indicating a trend towards leveraging local sports for economic and social development [34][36] - The ongoing evolution of these leagues suggests that they could serve as a model for integrating sports, culture, and local economies, potentially leading to new opportunities for community development [20][21]

Group 1 - Yancheng has effectively stimulated market vitality and promoted high-quality regional economic development through the integration of culture, sports, and tourism, with a focus on the "Su Super" events [1] - The city's total retail sales of consumer goods reached 144.77 billion yuan in the first half of the year, a year-on-year increase of 7.1%, the highest growth rate in the province [1] - The event-driven economy has significantly boosted development, enhancing the city's influence and exploring a new path for consumption upgrade and economic growth [1] Group 2 - Yancheng has implemented a "fan-friendly" strategy, offering free visits to A-level scenic spots with event tickets, issuing cultural tourism consumption vouchers to students, and providing half-price hotel stays, effectively increasing visitor stay duration and consumption conversion rates [1] - During the Dragon Boat Festival, key tourist areas received 2.1966 million visitors, with overnight inbound tourists increasing by 46.8% year-on-year [1] - The "My Yancheng" app has integrated various functions to enhance online and offline engagement, achieving over 5 million clicks and driving approximately 10 million yuan in related consumption [1] Group 3 - Yancheng is innovating consumption scenarios by deeply integrating spectator experiences with local特色消费, establishing a "second venue" and launching events like "Lobster Beer Music Night" and "Fuyang Food Festival + Event Live Broadcast" to activate the night economy [2] - During the main event in early August, 17 key commercial enterprises achieved a total revenue of 445.384 million yuan, a month-on-month increase of 20.1%, with foot traffic exceeding 1.11 million, up 22.1% [2] - The "Sports+" model effectively converts event enthusiasm into actual commercial output, expanding the value chain of sports consumption and demonstrating strong economic driving force from multi-industry collaboration [2] Group 4 - The impact of the "Su Super" events has extended beyond competition, igniting a nationwide fitness craze and increasing demand for training institutions and youth football training [3] - The Yancheng government has developed a three-year action plan for football reform and development, aiming to build 100 football fields, form 100 teams, organize 100 events, and cultivate 100 clubs by 2027 [3] - This approach not only injects lasting momentum into urban development but also achieves a positive interaction between sports and socio-economic development [3] Group 5 - Yancheng has successfully implemented a development model for event economy characterized by "policy guidance + digital empowerment + scenario innovation + ecological construction," contributing to the successful completion of the 14th Five-Year Plan and providing valuable experience for high-quality regional economic development in the 15th Five-Year Plan period [3] - The event economy has become a crucial engine for Yancheng's transformation and upgrading, showcasing a new path for regional economic activation through innovation and urban development through sports [3] - Future efforts can focus on deepening this model, optimizing the policy system, enhancing digital technology applications, innovating consumption scenarios, and improving the sports ecosystem, offering replicable and promotable experiences for Jiangsu and the nation [3]