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明略科技发布全球化广告测试及优化产品AdEff
Zheng Quan Ri Bao Wang· 2025-06-20 07:18
Core Insights - Minglue Technology officially launched AdEff, an AI-driven global advertising testing and optimization product, on June 19 [1] - AdEff is developed based on Minglue's proprietary Hypergraph Multimodal Large Language Model (HMLLM) and employs a collaborative architecture of large models and mixed expert models [1] - The product aims to address long-standing challenges in advertising testing and optimization regarding time and cost, providing a new efficiency tool for the creative industry [1] Group 1 - AdEff can simulate consumer feedback on advertising creativity in just a few minutes and provide targeted optimization suggestions [1] - The product enables marketing and creative professionals to make more agile and informed decisions based on data, enhancing the success rate of advertising campaigns [1] - AdEff significantly reduces the cost of advertising testing, allowing companies to test every advertisement and find a balance between "creative sensibility" and "commercial rationality" [1] Group 2 - AdEff represents the latest application of generative AI technology and intelligent agents in the marketing services sector, indicating the future direction of marketing tool development [2] - The company plans to continue enhancing AdEff in areas such as brand content measurement types, technical optimization, personalized adaptation, and global ecosystem expansion [2]