Core Viewpoint - Minglue Technology has submitted a new application for listing on the Hong Kong Stock Exchange, aiming to issue up to 8,301,800 shares, with the backing of major investors like Tencent and Kuaishou [1][3][11] Company Overview - Established in 2006, Minglue Technology has nearly 20 years of experience in the digital marketing sector and has served 135 Fortune Global 500 clients [4][6] - The company is recognized as China's largest data intelligence application software supplier based on 2023 revenue [3][6] Business Performance - From 2021 to 2023, the Chinese data intelligence application software market grew at a CAGR of 20.4%, with Minglue's revenue expanding to 1.462 billion yuan in 2023, marking a growth of 15.2% [6][7] - Despite the growth, the company faces challenges with declining revenues in its marketing intelligence segment, which fell from 750 million yuan in 2023 to 730 million yuan in 2024 [8][9] Technology and Innovation - Minglue holds 2,177 patents and has received over 450 domestic and international awards, focusing on multi-modal data intelligence, enterprise knowledge graphs, and data privacy technologies [5][6] - The company has launched AI-driven products like AdEff, which utilizes its proprietary multi-modal large language model to optimize advertising effectiveness [12] Market Position and Challenges - The company has experienced a significant valuation drop from over $30 billion in 2020 to approximately $15 billion in early 2024, reflecting pressures from market competition and changing customer demands [11] - The operational efficiency of its industry AI solutions remains low, with revenue contribution consistently below 10% and negative gross margins [9][10] Investment Appeal - Minglue's strong investor backing, including major players in the AI sector, enhances its attractiveness in the market, despite current operational challenges [11][13] - The anticipated growth of the AI Agent market, projected to reach $50.31 billion by 2030, presents potential opportunities for Minglue to capitalize on [11]

Core Insights - Minglue Technology officially launched AdEff, an AI-driven global advertising testing and optimization product, on June 19 [1] - AdEff is developed based on Minglue's proprietary Hypergraph Multimodal Large Language Model (HMLLM) and employs a collaborative architecture of large models and mixed expert models [1] - The product aims to address long-standing challenges in advertising testing and optimization regarding time and cost, providing a new efficiency tool for the creative industry [1] Group 1 - AdEff can simulate consumer feedback on advertising creativity in just a few minutes and provide targeted optimization suggestions [1] - The product enables marketing and creative professionals to make more agile and informed decisions based on data, enhancing the success rate of advertising campaigns [1] - AdEff significantly reduces the cost of advertising testing, allowing companies to test every advertisement and find a balance between "creative sensibility" and "commercial rationality" [1] Group 2 - AdEff represents the latest application of generative AI technology and intelligent agents in the marketing services sector, indicating the future direction of marketing tool development [2] - The company plans to continue enhancing AdEff in areas such as brand content measurement types, technical optimization, personalized adaptation, and global ecosystem expansion [2]