超级娱乐空间战略

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国庆档观察:万达电影超级场景带动客流 非票业务反哺院线
Qi Lu Wan Bao· 2025-10-09 08:59
转自:大众报业·齐鲁壹点 齐鲁晚报·齐鲁壹点 记者 王颖颖 电影市场的热度与院线运营的创新,在这个国庆档达成了完美的融合。万达电影凭借其独特的电影基 因,将游戏IP转化为可体验的沉浸式场景,为行业提供了增量密码。影院,早已不再是电影的终点站, 而是超级娱乐的起点。 随着国庆中秋假期结束,电影市场交出最新成绩单。据国家电影局数据显示,10月1日至8日,我国2025 年国庆档电影总票房为18.35亿元,观影人次为5007万,国产影片票房占比为98.93%。本次国庆档票房 大盘表现稳健,多元影片供给满足了不同受众的观影需求。当行业将目光聚焦于票房排位之时,一些更 具长期价值的模式探索正在头部院线公司中悄然展开。作为行业龙头,万达电影创新打造了备受追捧的 超级场景,为影院带来新一批年轻客群。这已经成为万达电影"超级娱乐空间"战略下一套可复用的新模 式。 行业新视角:从放电影到"造梦"现场 国庆档一直是观察消费趋势与行业风向的关键节点。今年国庆档,十余部新片集中上映,涵盖了战争历 史、奇幻动作、合家欢动画及悬疑犯罪等多种类型。丰富的供给是拉动大盘的基础,而客流是影院的生 命线。如何让更多观众走进影院、延长停留时间、提升 ...
万达电影暑期档“吃谷”挣了1个亿 爆米花桶成“新型谷子”
Qi Lu Wan Bao Wang· 2025-08-28 06:45
Core Insights - Wanda Film reported a significant increase in net profit by 372.55% year-on-year, with summer IP merchandise sales reaching 106 million RMB, a 94% increase compared to the same period last year [1][3] - The success of the summer season confirms the effectiveness of Wanda Film's "Super Entertainment Space" strategy, transitioning from a reliance on box office revenue to a diversified business model [3][8] Financial Performance - The summer IP merchandise sales of 106 million RMB indicate a strong growth trajectory, nearly doubling from the previous year [1] - The top three contributing IPs were "Light and Night Love," "Wang Wang Mountain Little Monster," and "Cute Town," showcasing a variety of game, anime, and trendy toy IPs [1] Strategic Implementation - The "Super Entertainment Space" strategy is being effectively implemented, with some projects achieving revenue closure and successfully reused during the summer season [3][8] - The integration of cinema and gaming IPs through themed events has attracted a younger audience, with 85.5% of participants being under 25 years old [6][8] Non-Ticket Revenue Growth - Non-ticket revenue initiatives, such as themed events and merchandise sales, have positively impacted box office performance, with a 30% conversion rate for ticket purchases among event participants [6][7] - The company has optimized consumer experience through various initiatives, including counter upgrades and external channel expansion, leading to a 10 percentage point increase in gross margin [7] Future Outlook - Wanda Film has a pipeline of high-demand IPs, including "Zootopia" and "Hatsune Miku," and plans to launch collaborative activities for upcoming films [8] - The company aims to replicate successful high-revenue projects, indicating a focus on sustainable business growth and a shift in the cinema industry's value logic towards immersive entertainment experiences [8]
万达电影:预计半年度业绩大幅增长 优质内容与观影体验齐发力
Zheng Quan Ri Bao Zhi Sheng· 2025-07-14 14:13
Core Viewpoint - Wanda Film Co., Ltd. is expected to achieve a significant increase in net profit for the first half of 2025, driven by innovative measures and a recovery in the film industry, with projected net profit ranging from 500 million to 560 million yuan, representing a year-on-year growth of 340.96% to 393.87% [1] Group 1: Financial Performance - For the first half of 2025, Wanda Film anticipates a net profit of 500 million to 560 million yuan, marking a substantial increase compared to the previous year [1] - The overall box office in China reached 29.231 billion yuan, with a year-on-year growth of 22.91%, and total audience attendance of 641 million, up 16.89% [1] Group 2: Market Trends - The Chinese film market is experiencing a recovery driven by high-quality content, with domestic films accounting for 91.2% of the box office [1] - The upcoming 2025 Spring Festival is expected to boost audience enthusiasm due to a rich lineup of quality films [1] Group 3: Content Strategy - Wanda Film has a diverse lineup of films planned for the summer season, including titles like "Malice" and "Strange Tales: Lanruo Temple," aiming to attract a wide audience [2] - The company has a robust film reserve for the year, including various genres to cater to different viewer preferences [2] Group 4: Cinema Experience Enhancement - Wanda Film is implementing a "five-star cinema" plan to enhance the viewing experience, including upgrading projection equipment and introducing ergonomic seating [3] - The company plans to complete the deployment of all-laser projection halls by the end of 2026, improving visual quality for audiences [3] Group 5: Strategic Initiatives - The "Super Entertainment Space" strategy launched by Wanda Film aims to diversify its revenue streams beyond box office sales, focusing on core businesses such as film, television series, strategic investments, and gaming [4] - The implementation of this strategy is expected to enhance non-box office revenue and profitability, positioning Wanda Film as a comprehensive entertainment platform [4]