10月5日，张雅欣兴致勃勃地来到万达影院北京通州万达广场店，兑换了她在万达电影App上预购的"恋 与深空"系列"谷子"（英文"goods"的谐音，指动漫、游戏等作品的衍生周边——记者注）。她与朋友共 同拼单，花费两百多元入手了这批战利品，其中包括内含爆米花桶和可乐杯的主题套餐、马口铁徽章以 及亚克力挂件等。 今年3月，中共中央办公厅、国务院办公厅印发《提振消费专项行动方案》提出，深化线上线下、商旅 文体健多业态消费融合，创新多元化消费场景。当下，消费新场景正在打破传统界限，呈现"虚实结 合""跨界联动"的特点。 二次元群体展现出强烈的情感消费特质 国庆中秋假期前夕，万达电影官宣携手现象级游戏《恋与深空》推出线上线下相结合的大型联名活动， 掀起了一场消费狂欢。 在万达影院北京通州万达广场店，记者感受到整个影院都沉浸在《恋与深空》带来的独特氛围中。巨幅 海报前聚集着拍照打卡的玩家，空气中飘散着主题套餐里爆米花的甜香，影院仿佛化身为二次元同好的 欢乐据点。 18岁的张雅欣在国庆假期特地从郑州来京旅游，在5天的行程中，她专门留出一天时间前来领取"谷 子"并与海报合影。她告诉记者，作为一年半的老玩家，游戏为她提供了很多 ...

转自：大众报业·齐鲁壹点 齐鲁晚报·齐鲁壹点 记者 王颖颖 电影市场的热度与院线运营的创新，在这个国庆档达成了完美的融合。万达电影凭借其独特的电影基 因，将游戏IP转化为可体验的沉浸式场景，为行业提供了增量密码。影院，早已不再是电影的终点站， 而是超级娱乐的起点。 随着国庆中秋假期结束，电影市场交出最新成绩单。据国家电影局数据显示，10月1日至8日，我国2025 年国庆档电影总票房为18.35亿元，观影人次为5007万，国产影片票房占比为98.93%。本次国庆档票房 大盘表现稳健，多元影片供给满足了不同受众的观影需求。当行业将目光聚焦于票房排位之时，一些更 具长期价值的模式探索正在头部院线公司中悄然展开。作为行业龙头，万达电影创新打造了备受追捧的 超级场景，为影院带来新一批年轻客群。这已经成为万达电影"超级娱乐空间"战略下一套可复用的新模 式。 行业新视角：从放电影到"造梦"现场 国庆档一直是观察消费趋势与行业风向的关键节点。今年国庆档，十余部新片集中上映，涵盖了战争历 史、奇幻动作、合家欢动画及悬疑犯罪等多种类型。丰富的供给是拉动大盘的基础，而客流是影院的生 命线。如何让更多观众走进影院、延长停留时间、提升 ...

新华财经上海10月9日电（李一帆）随着国庆长假结束，2025年电影国庆档正式收官。10月1日至8日，全国电影市场共报收票房18.35亿元，观影人次超过 5007万，成为全年电影市场的一个重要增长点。其中，《志愿军：浴血和平》《731》《刺杀小说家2》三部影片分别以4.51亿元、3.45亿元和2.95亿元的档 期票房位列前三。 值得注意的是，在10月2日，全年总票房已突破425.2亿元，超越2024年全年成绩，观影总人次也迈过10亿大关。 票房回落至十年前水平，多部新片集体遇冷 尽管国庆档创下了年内档期票房的"小高峰"，但对比往年，今年市场热度明显回落。18.35亿元的档期总票房，是国庆档自2015年以来首次票房低于20亿 元，且今年假期实际延长至8天，日均票房收入反而进一步收缩。从单片表现看，档期内新上映的十余部影片没有一部影片票房突破5亿元，整体走势偏弱。 | | 2014-2025年国庆档电影票房统计 | | --- | --- | | । स्टेसि | 票房 (亿元) | | 2014 | 12.36 | | 2015 | 24.65 | | 2016 | 27.56 | | 2017 | 34.5 ...

Core Viewpoint - Wanda Film issued an apology for system failures during a joint promotional event with the game "Love and Deep Space," which led to significant user access issues due to unexpectedly high traffic [1][3]. Group 1: Event Details - The joint promotional event launched at noon on the same day, but users reported being unable to log in or make purchases starting from 11:57 AM, with issues persisting for over an hour [3]. - Despite attempts to enhance server capacity, the traffic exceeded expectations, resulting in loading delays and errors in the Wanda Film app and mini-program [1][3]. Group 2: Game and Marketing Strategy - "Love and Deep Space" is a 3D interactive romance game developed by Paper Games, set to launch publicly on January 18, 2024, aiming to enhance player immersion through detailed character customization [6]. - Wanda Film has a history of hosting similar promotional events, as indicated in their semi-annual report, which highlights their strategy to leverage cinema experiences and IP collaborations to boost audience engagement and revenue [6][7]. - The company reported a revenue of 6.689 billion yuan in the first half of the year, a year-on-year increase of 7.57%, with a net profit of 536 million yuan, reflecting a significant growth of 372.55% [7].

万达电影致歉。 10月2日午间，万达电影发文致歉。万达电影称："感谢各位猎人小姐的厚爱和热情，针对目前的万达电影x恋与深空「光影之间，爱在深空」联名活动预 约火热导致的系统瘫痪情况，我们向所有猎人小姐致以最诚挚的歉意。虽已提前增设服务器，但瞬时访问流量依然超出预期，导致万达电影+小程序和万 达电影APP出现故障，致使猎人小姐出现加载卡顿、无法加购等现象。对此，我们已第一时间进行修复处理，请稍作等待，我们将竭尽全力尽早完成修 复。" 公开资料显示，《恋与深空》是一款由叠纸游戏开发的3D恋爱互动手游，于2024年1月18日公测。该游戏"希望借助影视动画的优势增强玩家的代入感和 互动感"，"根据（游戏）不同角色的性格、情绪、表情细节等，进行细致到每一个眼神、每一个呼吸起伏的定制化调整和打磨，塑造好每一位角色丰富饱 满的灵魂"。该游戏的主要用户群体是女性。 据悉，当日中午12时，《恋与深空》和万达电影联名周边上线。多名网友反映，自11:57起无法登录、加载页面或加购商品，持续超1小时未恢复。 记者实测发现，截至今日18:00，记者多次尝试，仍无法登录万达电影小程序。此外，点击万达电影小程序"吃喝"专区（该活动所在专区 ...

Group 1 - The Tokyo Game Show 2025 opened on September 25 in Chiba, Japan, attracting significant attention and long queues for popular games [1] - Chinese games have gained notable popularity overseas, with titles like "Black Myth: Wukong" winning prestigious awards and Tencent's "Delta Force" mobile game registering over 10 million users within four days of its global launch [10][11] - The gaming industry is witnessing new trends in overseas expansion, with a surge in the popularity of "mini-games" in the SLG (Strategy and Simulation Games) sector [12] Group 2 - "Whiteout Survival," a mini-game, achieved over $3.3 billion in cumulative revenue within two years of its overseas launch, showcasing a new trend in the SLG market [13][15] - The game has a retention rate of 42% and a monthly retention rate of 8%, significantly higher than the average for SLG games [15] - The success of "Whiteout Survival" is attributed to its innovative gameplay that combines light and traditional SLG elements, appealing to a broader audience [20][25] Group 3 - The female-oriented game "Love and Deep Space" achieved significant success, generating nearly 6 billion RMB in revenue globally, with 64% coming from the Chinese market [38] - Despite its success, the game has seen a 73% decline in revenue in the 34th week of 2025 compared to the previous week, indicating potential issues with gameplay engagement [42] - The decline in interest may be due to a lack of updates and engaging content, as well as competition from other entertainment forms like K-pop [44][48] Group 4 - The overseas revenue of Chinese self-developed games reached $18.557 billion in 2024, accounting for nearly 40% of the domestic market's actual sales revenue [55] - Major players like Tencent, NetEase, and DianDian Interactive are leading the market, with Tencent focusing on localization and industrialization through numerous investments [56][57] - The gaming industry is experiencing a significant increase in the number of Chinese companies in the global market, with 32 Chinese publishers making it to the top 100 global mobile game publishers list [66][67]

Core Insights - The 2025 Tokyo Game Show has seen significant attendance and interest in both domestic and international games, highlighting the growing popularity of Chinese games abroad [1][2][4] - Chinese games have made notable achievements in international markets, with several titles receiving awards and achieving high user engagement [4][20] - The gaming industry is experiencing a shift towards "mini-games" and innovative marketing strategies, which are proving successful in retaining users and generating revenue [5][10][24] Group 1: Event Highlights - The Tokyo Game Show 2025 opened on September 25, attracting large crowds and long queues for popular titles like "Persona 3 Reload" and "Nintendo Switch 2" [1] - Domestic Chinese games also drew significant attention, with players struggling to secure demo tickets for titles like "Arknights: End of the World" [2] Group 2: Chinese Games' International Success - "Whiteout Survival" has achieved over $3.3 billion in revenue within two years of its overseas launch, showcasing the potential of Chinese strategy games in international markets [5] - The game has a retention rate of 42% and a monthly retention rate of 8%, significantly higher than the average for similar games [5] - "Kingshot," another SLG game, generated $75 million in revenue within four months of its launch, indicating a trend of successful mini-games in the market [5][6] Group 3: Marketing and User Engagement - The success of "Whiteout Survival" is attributed to its innovative gameplay that combines light and heavy SLG elements, enhancing user retention [6][8] - The game has successfully attracted a diverse player base, with over 20% of its users being female, breaking traditional gender norms in the SLG genre [8] - Marketing strategies have evolved, with games utilizing platforms like TikTok and YouTube for targeted advertising and local cultural integration [10] Group 4: Performance of Otome Games - "Love and Deep Space" has set a record for Chinese otome games, generating nearly 6 billion RMB globally, with 64% of revenue from the Chinese market [11][13] - Despite its success, the game has faced a decline in revenue, with a 73% drop in the week following its peak [14][16] - The game's lack of engaging content and updates has led to player dissatisfaction, impacting its overall performance [16] Group 5: Industry Growth and Future Prospects - In 2024, China's game export revenue reached $18.56 billion, accounting for nearly 40% of the domestic market, reflecting significant growth over the past decade [20] - Major companies like Tencent and NetEase are leading the charge in overseas markets, focusing on localization and strategic investments [20][21] - The gaming industry is witnessing a diversification of successful titles, with both "mini-games" and high-quality productions finding their place in the global market [27][28]

但另一方面，武则天作为中国历史上的女性巅峰形象，她不仅仅代表个人，更成为了一个象征女性权力者的符号，不应该用情感叙事去消解女性的权利意 识，毕竟在爱情与皇位之间，向下的自由不是自由。 爆火的真人互动影游《女王的游戏：盛世天下》，被骂到全平台关闭评论。 以中国历史上唯一一位正统女皇帝武则天为故事原型，集真人互动、唐朝宫斗等元素于一身的《女王的游戏：盛世天下》（以下简称《盛世天下》）近期 热度居高不下，游戏直播、二创视频几乎刷屏互联网。 但伴随着长剧质感、古偶之光等好评而来的，是有关剧情脱离真实历史的舆论争议，以一个女性权力者的成长为核心的故事，却陷入了情感叙事之中。 "媚娘篇"开始于以武则天为原型的女主"伍元照"（黄羿饰）入宫成为才人，在宫斗中保全自身性命，并与九皇子"礼治"（官鸿饰）、四皇子"礼泰"（姚弛 饰）产生了一系列情感纠葛，衍生出了"45派"与"95派"的红白玫瑰之争。 而争议的来源就在于感情故事占据了太大的篇幅，伍元照与礼治的情感纠葛尚且存在史实根基，但礼泰的原型李世民第四子李泰，历史上与武则天并未有 过太多可考的交集，却仍然虚构出了一条存在感十足的感情线。 如果只是停留在感情线太多倒也不算突兀，但 ...

中国青年报客户端讯（中青报·中青网记者 夏瑾）记者近日从万达电影获悉，国庆假期，万达电影将与 现象级游戏IP《恋与深空》展开大型联名合作，推出以"一部电影诞生的故事"为主题的沉浸式影院体验 活动。玩家将以游戏中"猎人小姐"的身份走入影城，与男主角共同参与电影拍摄的全流程，实现从观众 到"剧中人"的跨越。 本次活动覆盖万达电影全国200余座城市的超700家影城，分别设置为2家"光影开拍"店、100家"心动热 映"店与605家"爱意流光"店。参与者将在影城中被工作人员全程以"猎人小姐"相称，并可参与"对暗号 领取片场放饭"等互动环节。预约"光影开拍"店的玩家可解锁深度沉浸的"拍电影"全流程体验。 这并非万达电影首次布局IP联名赛道。自去年以来，《原神》《第五人格》《光与夜之恋》等热门游戏 IP的合作已持续为万达电影引入大量年轻消费者。数据显示，部分联名活动的观影转化率达30%，其中 25岁以下用户占比高达85.5%，显示出极强的年轻群体吸引力。 来源：中国青年报客户端 万达电影相关负责人表示，随着Z世代逐渐成为文化消费主力，其对于情感认同与自我构建的需求日益 显著，动漫、游戏等内容成为其精神消费的重要组成部分。此 ...

Core Insights - The rise of Chinese gaming is no longer a mere aspiration but a clear reality, with Chinese companies like Paper Games taking center stage at major gaming events like TGS [1][3][30] Group 1: Company Achievements - Paper Games showcased its flagship products, "Love and Deep Space" and "Infinite Warmth," at TGS, attracting significant attention and player engagement [9][12] - "Love and Deep Space" won the Best Mobile Game award at the Cologne Game Show, breaking stereotypes about female-oriented games [6][19] - The company is recognized as one of the "Shanghai Four Little Dragons," representing a significant force in Shanghai's content industry [8] Group 2: Market Trends - The female-oriented gaming market in China is projected to reach 8 billion RMB in 2024, with a year-on-year growth of 124.1% [18][19] - Emotional value and companionship are the primary motivations for female players, accounting for 50.8% of their spending [18][19] Group 3: Cultural Impact - Paper Games has successfully integrated Chinese cultural elements into its games, enhancing their appeal to international audiences [11][16] - The company's approach to game design emphasizes emotional connections and cultural narratives, which resonate with a diverse player base [16][19] Group 4: Game Design Philosophy - The company aims to create high-quality games that appeal to both female and male players, challenging the notion that games must be gender-specific [21][25] - Paper Games invests heavily in immersive experiences, utilizing advanced technology to enhance character realism and player engagement [26][27]