"中国味儿"到底是什么？ 不知不觉，2025科隆游戏展已然落下帷幕。或许大家现在还在回味开幕夜上曝光的新内容，但对我而言，令人振奋的不只有新游戏，今年科隆折射出的 2025行业新风向，也给我带来了一些不一样的情绪。 依稀记得去年的这个时候，海内外从业者们都在关心行业生存、市场变化、裁员、资金链等下行期特有的焦虑话题。 你能发现科隆前夕的开发者大会（Devcom）上，海外游戏人提出了不少直戳行业痛处的议题——"游戏行业已死"、"如何在10天内失去一名玩家"、"如何 通过5个简单步骤搞垮你的工作室"...... 当时间来到2025，虽然全球游戏行业下行依旧，Devcom上仍塞满"在不确定时期支持心理健康"、"失败专题：失败无可避免"等惨兮兮的议题，但值得庆 幸的是，一些向好的变化已经在暗地里悄然发生。尤其是国产游戏在这届科隆上呈现出的能量，几乎承包了所有的看点。 一年不见，开始"围攻"科隆了？ 从今年科隆曝光的国产游戏来看，无论是新老产品数量，还是在全球游戏行业以及玩家当中的关注度、新鲜度，今年的国内厂商都有着突破以往的超强 「存在感」。 回顾此次科隆，其中最能体现国产游戏存在感的事件，无疑是开幕夜当天《黑神话： ...

本周观点 美联储主席转鸽后虚拟资产反弹最大，寻找映射标的： 传媒：游戏板块高景气度维持。2025 年 7 月中国游戏市场规模达 291 亿元，环比增长 8.14%，同比增长 4.62%， 新老产品依旧表现亮眼，驱动行业增长。建议关注心动公司、巨人网络、吉比特、神州泰岳。 投资逻辑 美联储主席转鸽后虚拟资产反弹最大，寻找映射标的。1）海外中国资产重估的热情还在延续，美联储主席转鸽 后，全球流动性外溢预估对中概和港股带来更多估值提升；近期包括腾讯系资产在内的中国资产逐步迎来中报高 峰，许多个股中报大超预期且股价表现惊喜，拼多多等热门企业的中报集中在本周释放，交易中报的情绪浓烈。 风险偏好上行的背景下，市场进一步积极寻找低估值&边际变化的细分赛道或者标的。2）我们持续看好区块链、 虚拟资产相关产业趋势，周五晚美联储主席转鸽后虚拟资产的反弹最大，另外北美 circle、bullish 等虚拟资产 资本化趋势明显。产业趋势已起，我们认为大中华地区的机构必然会参与，积极寻找港股相关映射。 风险提示 后续政策不及预期风险；中美关系变化风险；内容上线及表现不及预期风险；宏观经济运行不及预期风险；AI 技 术迭代和应用不及预期 ...

Core Viewpoint - The recent rumors regarding the departure of former CEO Sun Dongxu from Dongfang Zhenxuan have sparked public interest, but the company has clarified that he is on leave and has not resigned [3]. Group 1: Market Trends - The A-share market is experiencing a bullish trend, with the Shanghai Composite Index surpassing 3800 points, marking a ten-year high. The total market turnover exceeded 2 trillion yuan for eight consecutive days, setting a historical record [3]. - Analysts predict that the current bull market could last for 2 to 3 years, with the Shanghai Composite Index expected to reach 4000 points in the second half of the year. This bullish sentiment is driven by multiple sources of capital inflow, including the bond market, real estate, foreign investment, and excess capacity industries [5]. Group 2: Company Developments - Alibaba has undergone a significant restructuring of its business framework, consolidating its operations into four main segments: Alibaba China E-commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and all other businesses [4]. - Tesla's new Model Y L will integrate large models from ByteDance's Volcano Engine, enhancing its smart cockpit interaction capabilities [7]. - Didi and other ride-hailing platforms have announced a reduction in commission rates, with Didi lowering its maximum commission from 29% to 27% by the end of the year [7]. Group 3: Financial Performance - Li Ning reported a revenue of 14.82 billion yuan for the first half of 2025, reflecting a year-on-year increase of 3.3%. However, the gross profit margin decreased by 0.4 percentage points to 50% [19]. - Shede Brewery's half-year report indicated a revenue of 2.701 billion yuan, down 17.41% year-on-year, with a net profit of 443 million yuan, a decline of 24.98% [20].

今日热点导览 Model Y L将接入豆包和DeepSeek 专家称A股这轮行情有望持续2至3年，下半年沪指有望站上4000点 A股此轮牛市愈演愈烈，上证指数22日突破3800点整数关口，续创十年新高。A股市场合计成交额达到2 万亿元以上，连续8日（8月13日—8月22日）突破2万亿元，打破A股历史纪录。盘面上，半导体芯片、 证券、算力硬件等方向涨幅居前。 79元一个，泡泡玛特官宣mini版LABUBU新品 被错误羁押6370天，男子申请国家赔偿1911万元 阿里巴巴业务架构大调整，重新归纳四大业务板块 游戏科学已申请"黑神话小倩"等多枚黑神话系列商标 TOP3大新闻 东方甄选回应"东方甄选前CEO孙东旭或将离职"传言：未离职 近日，"东方甄选前CEO孙东旭或将离职"的消息在网络引发舆论关注，相关话题登上热搜。对此，东方 甄选8月22日发布声明：孙东旭在休假中，并没有离职。自从23年12月份之后，孙东旭一直以东方甄选 和俞敏洪顾问的方式工作。俞敏洪与孙东旭一直保持着良好的沟通。（智通财经） 前海开源基金首席经济学家杨德龙表示，近日市场做多热情得到充分释放，充分说明这轮慢牛长期行情 已经形成，且有望持续2-3年 ...

扬子晚报网8月22日讯（记者 姜天圣）北京时间8月20日，2025德国科隆国际游戏展（gamescom）于莱 茵河畔揭幕。作为全球最大规模的游戏展会之一，世界各地的知名游戏厂商和游戏爱好者云集于此，探 讨行业发展动向。今年有近40家中国公司参加了科隆国际游戏展。 在科隆现场，中国游戏的展区获得了广泛关注，其中，首次携两款游戏《无限暖暖》和《恋与深空》亮 相科隆的叠纸游戏，吸引了诸多玩家跨国打卡。一位专程从法国赶来的《恋与深空》玩家表示，这款游 戏给她带来了非常美妙的恋爱体验，游戏中的男性角色陪她度过了很多低谷时刻。另一位来自英国的玩 家在《无限暖暖》展台拍了很多照片，这款游戏是他12岁女儿的最爱，"她总说长大之后要像暖暖一样 去体验不同的地域和文化"。 叠纸旗下产品以画面优美、情感细腻的特点为行业内所称道，此次科隆展呈现的《无限暖暖》和《恋与 深空》展台设置了众多高互动性的细节，例如与暖暖一起"种植花卉"、通过"温感装置"与男主亲密互动 等，将满足全球玩家情绪价值的方针也带到了此次科隆的展会中。 《恋与深空》及《无限暖暖》是叠纸进行全球发行的代表性产品。《无限暖暖》首次将开放世界玩法与 换装玩法相结合的做法引 ...

Core Insights - The willingness to pay for happiness has no ceiling, indicating a strong consumer demand for companies that can deliver joy and satisfaction [1][4] - The investment strategy focuses on the intersection of consumer goods and technology, particularly in sectors that enhance emotional connections and innovative products [2][3] Group 1: Investment Philosophy - The investment framework is built around the concept of "happiness," with a focus on companies that create positive experiences for consumers [1] - A four-quadrant stock selection model is employed, emphasizing non-linear growth potential in TMT sectors, early-stage investments in cyclical industries, and innovative consumer products [2] Group 2: Market Trends - The shift from functional consumption to emotional consumption is highlighted, with a comparison to Japan's market evolution in the 1990s, suggesting a similar trajectory for China [3] - The rise of "self-indulgent consumption" is identified as a significant trend, with categories like trendy toys, pets, and gaming expected to see substantial growth [3] Group 3: Company Performance - A notable example is a leading trendy toy company that has shown resilience and growth despite broader market declines, indicating strong brand loyalty and emotional engagement [3] - The performance of the trendy toy sector is linked to emotional connections and the potential for high returns, akin to blockbuster films [2] Group 4: Future Outlook - The next decade is expected to see an increasing importance of the media sector in China's economy, with significant cultural consumption trends emerging [3] - The belief that companies creating joy can achieve high market valuations is reinforced, with references to global giants like Disney as benchmarks for potential success [4]

Core Viewpoint - Tencent Holdings is focusing on its core business and shareholder returns, contrasting with competitors like JD.com and Meituan, which are heavily investing in subsidies for their delivery services [2] Group 1: Financial Performance - Tencent reported a revenue growth of 14% and a net profit increase of 18% in its latest half-year report, with stock buybacks amounting to HKD 365 billion [2] - The company's financial technology and enterprise services revenue reached CNY 1,104 billion, growing by 7.5% year-on-year, driven mainly by commercial payments and consumer credit services [3] - Tencent's advertising revenue grew by 20% to CNY 676 billion, marking the 11th consecutive quarter of double-digit growth [5] Group 2: Business Segments - Tencent's gaming revenue reached CNY 1,197 billion, a record high with a 24% increase, driven by new game launches and strong performance from established titles [8] - The company is focusing on enhancing advertising efficiency through AI technology, which has led to increased click-through rates and improved revenue per click [6] - WeChat's monthly active users surpassed 1.4 billion, while QQ's user base has been declining, indicating a shift in user engagement towards WeChat [11] Group 3: Strategic Initiatives - Tencent is expanding its workforce, with employee numbers exceeding 110,000, marking a significant increase in labor costs to CNY 65 billion [12] - The company has launched a major employment initiative, planning to add 28,000 internship positions over three years, with 10,000 new hires in 2025 alone [15] - Tencent is leveraging its mini-programs to expand into various commercial applications, with a 18% year-on-year increase in GMV generated from these platforms [11]

Core Insights - In July, several Chinese mobile games performed exceptionally well in overseas markets, with Century Huatong's two games topping the revenue chart [1][3] - The strategy game "Kingshot" achieved a 34% month-on-month revenue increase, surpassing $200 million in total global revenue [1][3] - The success of these games is attributed to innovative gameplay and effective operational strategies [1][3] Group 1: Performance of Key Games - "Kingshot" by Century Huatong's Didi Interactive continued its strong growth, ranking second in the overseas mobile game revenue chart [1][3] - The merging game "Tasty Travels: Merge Game" saw a 52% month-on-month revenue increase, entering the revenue chart at 29th place [3] - Florere Game's "Last Z: Survival Shooter" experienced a 44% revenue increase, reaching 7th place in the revenue chart [4] Group 2: Impact of Updates and IP Collaborations - miHoYo's "Honkai: Star Rail" launched a new version, resulting in a 290% increase in overseas revenue and climbing to 4th place in the revenue chart [5][7] - Tencent's "PUBG MOBILE" saw a 27% revenue increase due to a new version featuring a Transformers collaboration, returning to 3rd place in the revenue growth chart [7] - The game "Gossip Harbor" by Lemon Microfun significantly increased its advertising efforts, leading to an 84% rise in downloads and reaching 7th place in the download chart [12] Group 3: New Game Releases - The new game "Persona 5: Phantom Night" debuted in July, entering the revenue chart at 23rd place due to strong player engagement [8] - "Silver and Scarlet," a new title by Mutong Technology, achieved 4.5 times the revenue of the previous month, marking a significant entry into the global market [8] - Other notable new games include "Staff Sword Legend" and "Douluo Dalu: Soul Hunting World," which also made their first appearances in the revenue chart [8]

奕然 发自 凹非寺 量子位 | 公众号 QbitAI 好家伙，AI领域独角兽，已经高达498家。 其中100家是在2023年成立，到现在也不到2年。 它们的总估值达到了恐怖的27000亿美元，已经超过谷歌24400亿美元市值。 随之而来的，是数十位新亿万富翁，其中也都是大家熟悉的老面孔了。今天就来盘点盘点都有谁~ 谁是新的亿万富翁 据彭博社估计，四家最大的私营AI公司至少创造了十几位亿万富翁，其总净资产达到380亿美元。自那以后，已有十多家独角兽企业诞生。 先看下亿万富翁总结表。 | 人物名称 | 个人赋历 | 目前所在公司 | 公司估值 | 个人身价 | | --- | --- | --- | --- | --- | | 亚历山大 · 王 (Alexandr Wana) | Scale AI联合创始人,前CEO,现加入Meta AI团队 | Meta Al | Scale AI290亿美元 | 36亿美元 | | 郭露西 (Lucy Guo) | Scale AI联合创始人,现经营Passes | Passes | | 10亿美元以上 | | 次里應 · 阿慕迪 (Dario Amodei) | Anthr ...

Summary of Key Points from the Conference Call Company and Industry Overview - The conference call discusses **Kaiying Network**, a company in the gaming and AI industry, focusing on its recent developments and market position in China [2][12]. Core Insights and Arguments - **Exclusive Licensing**: Kaiying Network has secured exclusive rights for the **Legend and Chuan Shi IP** in mainland China, becoming the only legal distributor of box-type products, which is expected to enhance its market share [2][3]. - **Revenue Growth**: The **Legend Box** business achieved a revenue of **9.4 billion RMB** in 2024, marking a **41.6% year-on-year increase** with a gross margin close to **90%** [3]. - **Strategic Partnerships**: Agreements worth **450 million RMB** have been signed with leading publishers like **Sanjiu Interactive Entertainment**, which will establish brand zones within the Legend Box, anticipated to significantly boost revenue [3]. - **AI Application Development**: The AI companion application **Eve** has shown outstanding performance in its initial tests, leading the market in terms of personification and memory capabilities, and is exploring gamified applications in real-life scenarios [2][5]. - **Growth in Female Gaming Market**: The female-oriented gaming market is rapidly expanding, with the game **Love and Deep Space** projected to generate over **5 billion RMB** in revenue in 2024, indicating a growing demand for romance and companionship games [6][7]. Additional Important Insights - **AI Platform Commercialization**: Leading AI platforms like **Talky** and **Xingye** have reached **30 million monthly active users**, with projected revenues of **10 million USD** in 2024, showcasing high commercialization potential [8]. - **Comprehensive AI Strategy**: Kaiying's AI strategy encompasses both software (ToB SaaS, ToC AI companions) and hardware (AR/VR products), with plans to release AI glasses this year, positioning itself uniquely in the domestic A-share gaming sector [9]. - **Upcoming Product Launches**: Kaiying has launched several products in 2025, including **Dragon Valley World** and **Biochemical Baby Yuan Code**, with more significant titles like **Three Kingdoms: The Return of Hearts** expected by early 2026 [4][10]. - **Enhanced Distribution Capabilities**: The company has improved its distribution capabilities, which are expected to play a crucial role in capturing the nostalgic MMO market and the Legend market [11]. - **Future Expectations**: There is an expectation for Kaiying to continue its comprehensive AI industry chain development and to monitor the release of new models and game products closely [13].