Core Viewpoint - The film market's heat and cinema operation innovation have perfectly merged during the National Day holiday, with Wanda Film leveraging its unique film DNA to transform game IPs into immersive experiences, positioning cinemas as the starting point for super entertainment rather than just film screening venues [1][2]. Group 1: Market Performance - From October 1 to 8, 2025, the total box office for the National Day holiday in China reached 1.835 billion yuan, with 50.07 million viewers, and domestic films accounted for 98.93% of the box office [1]. - The diverse supply of films during the holiday met various audience demands, indicating a robust box office performance [1]. Group 2: Innovation in Cinema Operations - Wanda Film has created a "dream-making" experience by collaborating with the leading game IP "Love and Deep Space," attracting over one million game players to its cinemas during the holiday [2][4]. - The company aims to incubate a series of super IPs and brands through its "Super Entertainment Space" strategy, which focuses on crowd gathering and resonance [4][10]. Group 3: Strategic Development - The "Super Entertainment Space" strategy, launched in November 2024, includes a "1+2+5" framework, aiming to reshape growth logic and expand growth space by integrating various business sectors [5][12]. - Wanda Film's innovative approach has transitioned from a concept to a replicable business model, reducing reliance on single box office revenue and enhancing cinema efficiency and user engagement [5][9]. Group 4: Financial Performance - The mid-2025 report indicates significant growth in Wanda Film's performance, with non-ticket revenue becoming a crucial second growth engine, optimizing the company's profit structure [12][14]. - Collaborations with strategic investment enterprises in areas like trendy toys and cultural products have amplified the effects of non-ticket income [12]. Group 5: Industry Transformation - The exploration by Wanda Film demonstrates that transforming cinemas from mere viewing locations to culturally centered, multifaceted entertainment spaces can significantly broaden commercial possibilities [14][15]. - The successful strategies and decisions implemented by the company have proven effective in attracting foot traffic and fostering growth in the cinema industry [15].

Core Insights - The film market in China showed robust performance during the National Day holiday, with a total box office of 1.835 billion yuan and 50.07 million viewers, with domestic films accounting for 98.93% of the box office [1] - Wanda Film is innovating by creating a "super entertainment space" to attract younger audiences, moving beyond traditional cinema experiences [1][2] Industry New Perspective - The National Day holiday serves as a key indicator for consumer trends and industry direction, with a diverse range of films released, including genres like war history, fantasy action, family animation, and suspense crime [2] - Wanda Film's approach during this holiday involved transforming cinemas into "dream-making" venues, collaborating with popular game IPs to enhance the cinema experience [2][5] Innovative Business Model - The "super entertainment space" strategy, launched in November 2024, aims to diversify revenue streams beyond box office income, focusing on creating a new business model that is replicable [6][12] - This strategy includes a comprehensive framework of 1+2+5, targeting both domestic and international markets and encompassing five business segments: cinema, film and television series, strategic investments, trendy products, and gaming [6][12] Second Growth Curve - Non-ticket revenue has become a significant growth driver for Wanda Film, with the "Time Space" brand integrating lifestyle aesthetics and immersive experiences, contributing to the growth of non-ticket business [12][14] - The financial data indicates a notable increase in performance, with non-ticket revenue playing a crucial role in optimizing the company's profit structure [14] Industry Transformation - The cinema industry is experiencing a shift from being a simple viewing location to a complex entertainment space centered around culture, significantly broadening commercial opportunities [15] - Wanda Film's successful strategies demonstrate that creating engaging entertainment experiences can effectively attract audiences and drive growth [15]