Core Insights - The article emphasizes the importance of strategically building content assets that generate compounding returns rather than merely focusing on creating individual pieces of content [3][6][7] - It suggests a shift in mindset from writing a single article to viewing content creation as constructing a "skyscraper" of valuable assets [4][5][8] Step-by-Step Summary Step 1: Identify the "Super Problem" - Companies should anchor their content strategy around a high-value "super problem" that they are willing to explore deeply, serving as the starting point for asset creation [12][17] - This "super problem" will guide all content creation efforts and prevent fragmentation [17] Step 2: Assetize Methodology - After identifying the super problem, companies should develop their own methodologies and gradually assetize them [18][19] - It is recommended to envision the final asset form, such as a book or course, to provide a tangible goal for content creation [19][20] - Companies can start with smaller projects, like a mini book, focusing on specific aspects of the super problem [24][25] Step 3: Build a Content System to Enhance Insight - The core of building a content system is to delegate repetitive tasks to AI or tools, allowing focus on research and deep thinking [31] - The market lacks unique insights rather than just good content, making it essential for companies to develop distinctive perspectives [33][34] - By outsourcing routine tasks, companies can transform their content creation from a time-consuming process into a means of accumulating reusable intellectual assets [36]