Core Insights - The transformation of the snack food industry is shifting from "pursuing tasty" to "pursuing quality," encompassing health, fun, and culture [1] - The SIAL International Food Exhibition in Shenzhen serves as a vital platform for the industry, injecting new vitality into the sector [1] Policy-Driven Health Innovation - National strategies are guiding the health-focused innovation in the snack food industry, with policies aimed at reducing sugar, salt, and oil, as well as promoting clean labels and nutrition [4][5] - The SIAL exhibition will gather over 1,100 exhibitors from 50 countries and regions, discussing pathways and opportunities for health innovation [5] Fun Integration and Young Market - Snack food companies are incorporating fun elements and cultural connotations to attract younger consumers [7] - Companies like Guangdong Jintian Animation Co., Ltd. and Dongguan Jinwang Food Co., Ltd. are leveraging popular IP collaborations to create products appealing to young consumers [7] Channel Innovation - The SIAL exhibition highlights channel innovations, such as Sam's Club's localization strategy, which accelerates the rise of Chinese snacks [9] - The introduction of WeChat's "gift" feature expands new consumption scenarios for snacks, presenting new growth points for the e-commerce sector [9] Supply and Demand Matching - The SIAL exhibition facilitates efficient cooperation and win-win scenarios through its supply-demand matching services, optimizing resource allocation [10] - A significant number of buyers from various channels, including retail, trade, and e-commerce, have pre-registered for the event, enhancing its international appeal [10] Industry Development - The SIAL International Food Exhibition is a key driver for the upgrade and development of the snack food industry, providing a platform for showcasing and exchanging ideas [11] - The exhibition supports companies with comprehensive solutions from product development to scene implementation, underpinned by policy and consumer upgrade dynamics [11]