Core Insights - The transformation of the snack food industry is shifting from "pursuing tasty" to "pursuing quality," encompassing health, fun, and culture [1] - The SIAL International Food Exhibition in Shenzhen serves as a vital platform for the industry, injecting new vitality into the sector [1] Policy-Driven Health Innovation - National strategies are guiding the health-focused innovation in the snack food industry, with policies aimed at reducing sugar, salt, and oil, as well as promoting clean labels and nutrition [4][5] - The SIAL exhibition will gather over 1,100 exhibitors from 50 countries and regions, discussing pathways and opportunities for health innovation [5] Fun Integration and Young Market - Snack food companies are incorporating fun elements and cultural connotations to attract younger consumers [7] - Companies like Guangdong Jintian Animation Co., Ltd. and Dongguan Jinwang Food Co., Ltd. are leveraging popular IP collaborations to create products appealing to young consumers [7] Channel Innovation - The SIAL exhibition highlights channel innovations, such as Sam's Club's localization strategy, which accelerates the rise of Chinese snacks [9] - The introduction of WeChat's "gift" feature expands new consumption scenarios for snacks, presenting new growth points for the e-commerce sector [9] Supply and Demand Matching - The SIAL exhibition facilitates efficient cooperation and win-win scenarios through its supply-demand matching services, optimizing resource allocation [10] - A significant number of buyers from various channels, including retail, trade, and e-commerce, have pre-registered for the event, enhancing its international appeal [10] Industry Development - The SIAL International Food Exhibition is a key driver for the upgrade and development of the snack food industry, providing a platform for showcasing and exchanging ideas [11] - The exhibition supports companies with comprehensive solutions from product development to scene implementation, underpinned by policy and consumer upgrade dynamics [11]

Core Insights - The Chinese fried chicken market is projected to grow from 260 billion yuan in 2020 to 470 billion yuan by 2024, with an annual compound growth rate of 16% [1] - Over 60% of fried chicken franchise brands are experiencing a decline in sales due to a lack of flavor innovation, with 72.3% of consumers indicating that the absence of new flavors is a primary reason for reduced repurchase [1][3] - The demand for unique flavors among the 25-35 age group is increasing, with 68.7% actively searching for new taste experiences, and the popularity of cross-flavor combinations is rising significantly [3] Market Trends - The rise of health consciousness is reshaping the market, with low-fat fried chicken orders increasing by 312% year-on-year in 2024, and air-fried options commanding a 22.6% higher average transaction value compared to traditional frying methods [3] - Regional flavor adaptations have shown a 35% increase in repurchase rates, indicating that localized flavor innovation is crucial for market success [3] Technological Advancements - Breakthroughs in food engineering, such as high-pressure pulse marination, have improved chicken tenderness by 40% and reduced marination time from 12 hours to 2 hours [5] - The introduction of vacuum tumbling equipment has increased sauce absorption rates from 60% to 92%, enhancing flavor penetration [5] - Smart frying systems have extended the crispiness of fried chicken for up to 45 minutes, and ultra-low temperature preservation allows for a 92.3% retention of juiciness after 30 days of storage [5] Quality Control and Brand Strategy - A three-tier quality control system implemented by a local chain ensures rigorous testing and consistency, allowing for rapid nationwide product launches [7] - Brands that introduce over 10 new flavors annually have a franchise renewal rate of 85%, significantly higher than the industry average, and a shorter customer repurchase cycle [7] - Strong innovation capabilities attract high-quality franchisees, with a new brand signing 73% of franchisees with prior industry experience, compared to the industry average of 50% [7] Competitive Landscape - The fried chicken industry is entering a phase of refined competition, where brands that can balance unique flavor offerings with health considerations and possess the ability to industrialize culinary innovations are setting new industry standards [8] - Research and development investment among leading brands has increased from 3% in 2020 to 8% in 2024, indicating a shift towards systematic flavor innovation supported by data and technology [8] - For franchisees, partnering with brands that have ongoing R&D capabilities is essential for mitigating homogenization risks and capturing a larger share of the expanding market [8]