Core Insights - Coca-Cola and FIFA have launched a series of global activities leading up to the 2026 FIFA World Cup, including the sixth "Coca-Cola FIFA World Cup Trophy Tour" [1] - The 2026 FIFA World Cup will be the largest in history, hosted by Canada, Mexico, and the United States, with upgrades in participating teams, match numbers, and celebratory events [1] - Coca-Cola aims to enhance fan experiences through diverse interactive activities, cultural content, and product offerings as a long-term partner of FIFA [1] Group 1 - Coca-Cola's partnership with FIFA began in 1976 and became official in 1978, promoting football culture globally for nearly half a century [2] - The company has created impactful cultural moments during past World Cups, such as the songs "Wavin' Flag" and "The World Is Ours," and community interactions [2] - Coca-Cola's Vice President Mickael Vinet emphasized the unifying power of football and the company's anticipation of celebrating the sport's passion, honor, and unity with fans [2] Group 2 - The current Trophy Tour marks the 20th anniversary of the "Coca-Cola FIFA World Cup Trophy Tour" [2] - FIFA's Chief Commercial Officer Romy Gai highlighted the trophy as a significant global sports symbol and acknowledged Coca-Cola as one of the most influential brands [2] - The collaboration over the past two decades has provided fans with memorable World Cup experiences, extending the unique charm of football to a broader audience [2]