Core Insights - The Chinese football shoe market is experiencing significant growth driven by an increase in football participation and favorable policies, with production and sales both thriving [1][9] - Domestic brands are enhancing their R&D efforts and adopting new materials and advanced technologies, enabling them to compete with international brands [1][9] - The market is projected to reach a production volume of 115.86 million pairs and a sales revenue of 15.463 billion yuan in 2024, with further growth expected in 2025 [1][9] Industry Overview - Football shoes are specialized footwear for players, categorized based on the playing surface, including FG, AG, MG, and TF types [2][3] - The domestic market primarily offers MG and TF types, while FG and AG types are less common due to stringent surface requirements [5][9] Market Dynamics - The global football shoe market is also expanding, with a projected production of 233.42 million pairs and a market size of 6.446 billion USD in 2024 [7][9] - In China, the demand for football shoes is largely driven by amateur players, with 59.52 million pairs expected to be sold in 2024, contributing to a market size of approximately 6.708 billion yuan [11][9] Competitive Landscape - The competition in the Chinese football shoe market is characterized by international brands dominating the high-end segment, while domestic brands focus on cost-effectiveness and local market needs [21][26] - Domestic brands are increasingly investing in R&D to improve their product offerings and compete in the mid-range market [26][29] Policy Environment - Recent government policies aim to support the sports industry, including financial backing for sports manufacturing and encouraging participation in outdoor activities [18][20] Future Outlook - The demand for football shoes in China is expected to continue growing, with a structural trend of "amateur dominance and professional follow-up" [29] - Domestic brands are encouraged to enhance their material and design capabilities to penetrate the high-end market effectively [29]