Investment Rating - The report indicates a slowdown in the growth trend of the foot care e-commerce market, particularly on platforms like Tmall and JD, while Douyin shows significant growth [8][11][14]. Core Insights - The foot care products are specifically designed to maintain foot health and improve comfort, addressing common issues such as dryness and fatigue [6]. - The market dynamics are shifting, with Douyin overtaking Tmall as the leading platform for foot care sales, achieving a market share of 62.7% in 2024 [8][19]. - Key product categories include foot creams, foot masks, and foot scrubs, with notable performance variations across different platforms [7][11][14][17]. Summary by Sections E-commerce Market Performance - The foot care e-commerce market has seen a decline in sales on Tmall and JD, with JD's market share dropping from 18.1% to 5.7% and sales projected at 0.93 billion in 2024 [8][9]. - Douyin's sales have surged to 10.24 billion, marking an 82.5% increase, and it has become the top platform for foot care products [8][9]. Product Category Analysis - Foot bath agents account for 72% of the total sales in the foot care category on Taobao, despite an overall decline of 14% in 2024 [11]. - Foot scrubs have shown exceptional growth, with a 108.5% increase, while other categories like foot creams and foot masks have experienced significant declines [12][14][18]. Brand Performance - The top brands on Tmall include Yaochen and Zhenbu'er, with sales of 72.3 million and 20.8 million respectively, both experiencing declines [19]. - On JD, Beijing Tongrentang leads with 22.8 million in sales, also facing a decrease [19]. - Douyin's top brand, Jirizhi Xing, achieved 106 million in sales, reflecting a 295% growth [19].