Core Viewpoint - The 2025 Taipei Summer Travel Expo showcased a variety of cultural and creative products that blend traditional Chinese culture with modern daily life, attracting significant attention from the public [1][3]. Group 1: Event Overview - The event featured 24 booths organized by the Cross-Strait Tourism Exchange Association, including areas for mainland cultural resources, stamp collection, Hanfu experience, and consultations for travel documents [1]. - A special exhibition titled "Travel with Cultural Creativity" was launched in collaboration with the National Museum of China, highlighting museum-themed creative products like the "Phoenix Crown Refrigerator Magnet" [1][2]. Group 2: Product Highlights - The exhibition included over 40 products under the "National Museum Creative Arts" brand, featuring themes such as the Empress Xiaoduan's Phoenix Crown and other cultural artifacts [2]. - The "Phoenix Crown Refrigerator Magnet," inspired by a national treasure, attracted considerable interest due to its detailed design and interactive AR experience, allowing visitors to take photos wearing the crown [2]. Group 3: Visitor Engagement - Many attendees sought information about travel resources, accommodations, and transportation in mainland China, expressing interest in visiting historical sites and experiencing the natural beauty of regions like Xinjiang and Qinghai [2]. - The event also served as a platform to introduce mainland electronic payment systems, social media applications, and document processing to Taiwanese visitors [2][3].