为一场演出沸腾，为一次赛事呐喊，为一个展览驻足，为一场讲座奔赴——跨越山海来到北京，拥抱这座城的古往今来、沉浸这座城的生命脉动，诗和远方 有了鲜活的注脚。 沿着习近平总书记指引的方向，北京坚持以文商旅体展深度融合为引擎，不断激发城市创新活力，为全球超大型城市的可持续发展提供了"北京实践"，贡献 了"中国智慧"。 北京中轴线赓续文脉、重塑风貌，引得游客拍照留念。 本报记者 武亦彬摄 一座城，文化遗产从"出圈"走向"长红" "历史文化是城市的灵魂，要像爱惜自己的生命一样保护好城市历史文化遗产。"这是习近平总书记考察北京时提出的重大命题，面对这一时代命题，北京交 出了一份集"保护""活化"与"共生"于一体的精彩答卷。 立春时节，先农坛里格外热闹，来自五湖四海的游客沿着昔日古人的"亲耕路线"，漫步于一处处古建院落，祈愿新年风调雨顺。 随着"北京中轴线——中国理想都城秩序的杰作"成功列入《世界遗产名录》，位于先农坛的北京古代建筑博物馆变"大"了——从2024年底庆成宫开放，到 2025年底北京育才学校先农坛原校址交接，先农坛内坛区域和外坛庆成宫区域恢复贯通，历史格局与风貌进一步恢复。 如今，从观耕台东侧通往庆成宫院落的 ...

2月24日，北京商报记者从最高人民检察院官网获悉，2025年1至11月，检察机关共起诉涉及文创产品侵 犯知识产权犯罪案件64件，其中包括涉及"哪吒"案件20件、涉及"泡泡玛特"案件13件。在业内看来，高 热度文创IP自带粉丝基础，伴随技术发展，仿制门槛也越来越低，文创产品侵权收益与侵权成本严重失 衡。文创产业快速发展与知识产权保护体系间存在尚未完全适配的结构性矛盾，遏制侵权，构建IP"护 城河"还需要社会共治。 高热度IP占比过半 在电影《哪吒之魔童闹海》百亿票房背后，其IP授权费飙至近千万元；中国国家博物馆因"凤冠冰箱 贴"创下近20年来单品及系列文创的销售纪录；泡泡玛特旗下拉布布更是火爆全球，成为文化出海"新标 杆"……随着我国文化产业发展提速提质，文创产品成为当前消费市场的重要板块。 国家统计局发布的数据显示，2025年，文化核心领域实现营业收入103181亿元，比上年增长11.5%。内 容创作生产、新闻信息服务、创意设计服务等3个行业大类营业收入实现两位数增长，增速分别为 13.5%、13.2%和12.3%。 最高人民检察院官网显示，在浙江东阳检察机关办理的一起侵犯著作权犯罪案件中，被告人搭建非法影 ...

2月24日，北京商报记者从最高人民检察院官网获悉，2025年1至11月，检察机关共起诉涉及文创产品侵犯知识产权犯罪案件64件，其中包括涉及"哪吒"案件 20件、涉及"泡泡玛特"案件13件。在业内看来，高热度文创IP自带粉丝基础，伴随技术发展，仿制门槛也越来越低，文创产品侵权收益与侵权成本严重失 衡。文创产业快速发展与知识产权保护体系间存在尚未完全适配的结构性矛盾，遏制侵权，构建IP"护城河"还需要社会共治。 另据了解，去年6月以来，部分不法商家利用多个网络平台销售仿冒中国国家博物馆凤冠、北京古代建筑博物馆天宫藻井冰箱贴。2025年10月，北京市文化 市场综合执法总队依法查处首例北京中轴线文博文创产品侵权行政处罚案，对多家涉案主体作出罚没款24.3万余元的处罚。 在文娱产业分析师张书乐看来，由于盗版者"散装分布"，版权方取证难度高、维权难度大、索赔时间长，版权方往往选择对典型案例进行重点打击，很难完 全遏制盗版侵袭。 高热度IP占比过半 在电影《哪吒之魔童闹海》百亿票房背后，其IP授权费飙至近千万元；中国国家博物馆因"凤冠冰箱贴"创下近20年来单品及系列文创的销售纪录；泡泡玛特 旗下拉布布更是火爆全球，成为文化 ...

Group 1 - The film "Ne Zha" has broken global animation box office records, showcasing the potential of Chinese cultural IPs in the global market [1][3] - The cumulative sales of the cultural product, the Fengguan refrigerator magnet, have surpassed 2 million units, indicating the strong demand for traditional culture in contemporary consumer markets [3][4] - The success of these cultural products reflects a shift in consumer behavior, where purchases are increasingly driven by emotional satisfaction rather than mere necessity [4][6] Group 2 - The LABUBU character has gained international popularity, with significant sales achievements in various global markets, including a record-breaking first-day revenue of 10 million RMB in Thailand [6] - The emergence of new cultural phenomena in 2025 highlights the innovative transformation of traditional IPs and the impact of technology on cultural expression [6][7] - The international appeal of Chinese cultural products is enhancing the global perception of "Made in China," showcasing the country's cultural soft power [6][7]

Core Insights - The article highlights the emergence of a new cultural representation of China to the world, showcasing diverse IP forms and their global impact, such as the record-breaking box office of the animated film "Ne Zha" and the successful sales of cultural products like the Fengguan refrigerator magnet [1][3]. Group 1: Cultural Products and Their Impact - The Fengguan refrigerator magnet, launched by the National Museum of China, has achieved cumulative sales of over 2 million units within a year, indicating the vitality of traditional culture in contemporary consumer culture [3][4]. - The film "Ne Zha" has significantly influenced the Chinese film market, with its catchphrase "Help me break the cauldron" becoming one of the top ten internet buzzwords of 2025, reflecting its cultural resonance [3][4]. Group 2: Globalization of Chinese Culture - The character Labubu, representing a new wave of Chinese cultural products, has gained international popularity, with significant sales figures reported in various countries, including a record-breaking single-day revenue of 10 million RMB in Thailand [6]. - The success of these cultural products is attributed to their ability to resonate with both local and global audiences, showcasing a blend of traditional Chinese values and modern narratives [6][7]. Group 3: Cultural Confidence and Innovation - Experts emphasize that the new cultural phenomena emerging by 2025 are rooted in China's cultural heritage and confidence, highlighting the creative transformation and innovative development of traditional culture [6][7]. - The article suggests that the appeal of these products lies in their modern storytelling and strong technological presentation, which attract younger audiences and foster international dialogue [6].

Core Insights - The cultural and creative industry (CCI) is experiencing significant growth, driven by unique cultural charm and creative design, appealing particularly to young consumers [2] - However, the industry faces challenges such as frequent infringement and counterfeiting, which hinder its healthy development [2][3] - Strengthening intellectual property (IP) protection is crucial for the sustainable growth of the CCI, as it is a vital sector within the IP protection landscape [3][4] Group 1: Industry Characteristics - CCI is not merely a "small commodity business" but a fusion of culture and economy, as well as high technology and modern services, characterized by rapid technological changes and high added value [2] - CCI products transform cultural relics from static history into interactive and tangible cultural experiences, fostering cultural confidence among the youth [2] Group 2: Challenges and Solutions - The CCI faces a "difficult to protect rights" dilemma, necessitating a multi-faceted approach to enhance IP protection [3] - Enforcement agencies should intensify efforts to combat infringement, while CCI enterprises must improve their IP awareness and maintain proper registration and reporting practices [3] - Supporting small and medium-sized enterprises (SMEs) in the CCI is essential, as they often lack funding and IP awareness; fostering markets for copyright transactions and technology services can enhance their innovation capabilities [3] Group 3: Technological Innovations - Implementing technological measures such as creating unique digital identities for each CCI product and utilizing AI systems for monitoring infringement can improve protection efficiency [3] - The application of anti-counterfeiting technologies like NFC chips and QR codes allows consumers to easily verify product authenticity [3] Group 4: Cultural Impact - Protecting IP is synonymous with safeguarding the spark of innovation, which is essential for stimulating cultural creativity across society [4] - Effectively addressing the challenges of infringement and rights protection will enable the CCI to thrive and contribute to the construction of a culturally strong nation [4]

Core Points - The successful inclusion of "Beijing Central Axis - A Masterpiece of China's Ideal Capital Order" in the UNESCO World Heritage List marks a significant milestone for cultural heritage in Beijing, serving as a starting point for urban development and cultural preservation [1][2] - The "14th Five-Year Plan" period is seen as a crucial time for enhancing the protection and transmission of historical and cultural heritage, with a focus on creating a national cultural heritage protection and utilization demonstration zone for the Central Axis [2][4] - The ongoing restoration and environmental improvement projects around the Central Axis have transformed it into a more pedestrian-friendly area, enhancing public engagement with historical sites [3][5] Group 1: Heritage Protection and Urban Development - The successful application for World Heritage status has led to increased public awareness and engagement with cultural relics, contributing to the overall urban renewal of Beijing [2][8] - The restoration of historical sites, such as the Sijiqing Temple and the expansion of the Xianong Altar, has significantly increased visitor numbers and public interest in cultural heritage [4][5] - The integration of modern technology in heritage monitoring and management is being prioritized, with new regulations and action plans established to ensure the ongoing protection of the Central Axis [6][7] Group 2: Technological Integration in Cultural Heritage - The Beijing Central Axis Heritage Protection Center has implemented advanced monitoring systems to track the condition of heritage sites, ensuring timely interventions for preservation [6][7] - The use of digital technologies, such as virtual reality and augmented reality, is being explored to enhance visitor experiences and engagement with cultural relics [10][12] - The development of a comprehensive digital resource base for immovable cultural relics is underway, aiming to improve research and public access to historical data [12][16] Group 3: Future Directions and Strategic Planning - The "15th Five-Year Plan" emphasizes the need for a systematic approach to cultural heritage protection, integrating urban planning with heritage management [2][7] - The establishment of a historical and cultural heritage protection and transmission system is set to guide future initiatives and policies in Beijing [15][16] - Ongoing archaeological projects aim to uncover and document the historical significance of Beijing as a capital city, contributing to a deeper understanding of its cultural evolution [14][16]

Core Insights - The cultural and creative industry in China is experiencing significant growth, with over 1.28 million existing companies and approximately 239,000 new registrations in 2025, indicating a positive outlook for the sector [8]. Group 1: Industry Development - The cultural and creative industry is becoming a new driving force for consumption, revitalizing traditional culture and meeting diverse consumer demands [8]. - Gansu Province is actively promoting cultural elements from Dunhuang, hosting design competitions, and supporting the growth of cultural enterprises, resulting in over 9,000 unique Dunhuang-themed products [7]. - The establishment of professional cooperatives in Shanxi Province has transformed the "Taiping Ball" into a cultural industry with an annual output value nearing 1 million yuan [9]. Group 2: Market Trends - The popularity of cultural products is rising, with items like the "Phoenix Crown fridge magnet" and blind boxes featuring animals from Nanjing Zoo becoming trendy among young consumers [8]. - The industry is characterized by a diverse range of products, including hand-crafted items like "Guochao mooncakes" in Zhejiang Province, showcasing the blend of tradition and modern creativity [9]. - The cultural consumption market is being invigorated by innovative products that incorporate traditional cultural elements, thus enhancing consumer engagement [8].

Core Insights - The cultural industry in China is increasingly integrating creative products into daily life, leading to significant market benefits and collaborative development across the industry [1][3][5] Group 1: Cultural Products and Market Impact - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and boosting related book sales [2] - The dance poetry drama "Just This Green" has performed over 800 shows, expanding into various media formats, showcasing the successful commercialization of stage art [2] - The cultural industry’s GDP contribution reached 4.59% in 2023, nearing the 5% threshold for pillar industries, with projected revenue of 19.14 trillion yuan in 2024 [3] Group 2: Cultural Integration and Innovation - The "Cultural + Creative Products" trend has led to a surge in cultural consumption, with products like the Palace Museum calendar selling over 8.5 million copies [5] - "Cultural + Technology" initiatives have produced immersive exhibitions and digital museums, enhancing public engagement with history [6] - "Cultural + Tourism" has enriched local tourism experiences, with projects like "Impression Liu Sanjie" attracting significant visitor numbers [7] Group 3: Broader Cultural Engagement - The integration of culture into sports events has increased tourism, with local cultural elements featured prominently in team branding and performances [7] - Urban renewal projects are transforming old industrial sites into cultural and recreational spaces, revitalizing local economies [7] - The dual approach of "Cultural +" and "+ Culture" is expected to further stimulate industry growth and enhance cultural consumption [8]

Core Insights - The integration of culture into the economy is becoming a significant driver of economic development, with the cultural industry contributing 4.59% to China's GDP in 2023, nearing the 5% threshold for pillar industries [4] - The cultural sector is experiencing substantial growth, with projected revenue of 19.14 trillion yuan in 2024, marking a historical high [4] - The rise of cultural products and experiences is fostering a collaborative development across various industries, enhancing consumer engagement and market opportunities [5][6] Group 1: Cultural Products and Market Trends - Innovative cultural products are gaining popularity, with examples like the "Wukong" game boosting tourism in Shanxi and the "Nezha" movie leading to sold-out merchandise [2] - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and related cultural experiences [3] - The success of Chinese science fiction and mythology in both domestic and international markets is evident, with approximately 200 million active overseas users of Chinese online literature [3] Group 2: Cultural Industry Growth - The cultural industry is becoming a pillar in cities like Beijing and Hangzhou, where its value added to GDP exceeds 10% [4] - The cultural sector's revenue is projected to reach 19.14 trillion yuan in 2024, indicating robust growth and a significant contribution to the economy [4] Group 3: Cultural Integration with Other Industries - The "Cultural + Creative Products" trend is driving consumer interest, with products like the Palace Museum calendar selling over 8.5 million copies [5] - The "Cultural + Technology" approach is leading to immersive experiences through digital exhibitions and virtual museums, enhancing public engagement with history [6] - The "Cultural + Tourism" strategy is enriching travel experiences, with projects like "Impression Liu Sanjie" attracting large audiences [7]