张晓亮摄（人民视觉） 位于江西省新余市经济开发区的江西利绣文化有限公司， 工人在全自动刺绣机上整理绣花线，加工生产刺绣类文创 产品。 凌厚祥摄（人民视觉） 中国国家博物馆的"凤冠冰箱贴"成为年轻人争相收藏的潮品，南京红山森林动物园的动物们化身憨态可 掬的盲盒，敦煌壁画中的九色鹿跃上丝巾……近年来，"文创热"走红消费市场，不仅为传统文化赋予了 新的内涵，更成为激发消费潜能的新动能。 第六届国家考古遗址公园文化艺术周上的三星堆博物馆文 创展区。 （新华社发） 在广东省深圳市举行的第二十一届中国（深圳）国际文化 产业博览交易会上展出的《黑神话：悟空》半身像。 新华社记者 梁 旭摄 2025年中国国际服务贸易交易会期间，北京首钢园区三高 炉外的泡泡玛特主题雕塑。 新华社记者 陈晔华摄 在江苏省苏州市姑苏区平江路历史文化街区，游客在一家 文创店选购文创产品，夜消费活力满满。 蔡 亮摄（人民视觉） 近年来，甘肃省敦煌市深入挖掘敦煌文化元素，积极举办 文创设计大赛，支持文创企业发展壮大，目前已创作研发 9000余款敦煌特色文创产品。 图为游客在敦煌市莫高窟数字展示中心的一家文创店选购 特色产品。 相关数据显示，目前我国现存 ...

Core Insights - The cultural industry in China is increasingly integrating creative products into daily life, leading to significant market benefits and collaborative development across the industry [1][3][5] Group 1: Cultural Products and Market Impact - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and boosting related book sales [2] - The dance poetry drama "Just This Green" has performed over 800 shows, expanding into various media formats, showcasing the successful commercialization of stage art [2] - The cultural industry’s GDP contribution reached 4.59% in 2023, nearing the 5% threshold for pillar industries, with projected revenue of 19.14 trillion yuan in 2024 [3] Group 2: Cultural Integration and Innovation - The "Cultural + Creative Products" trend has led to a surge in cultural consumption, with products like the Palace Museum calendar selling over 8.5 million copies [5] - "Cultural + Technology" initiatives have produced immersive exhibitions and digital museums, enhancing public engagement with history [6] - "Cultural + Tourism" has enriched local tourism experiences, with projects like "Impression Liu Sanjie" attracting significant visitor numbers [7] Group 3: Broader Cultural Engagement - The integration of culture into sports events has increased tourism, with local cultural elements featured prominently in team branding and performances [7] - Urban renewal projects are transforming old industrial sites into cultural and recreational spaces, revitalizing local economies [7] - The dual approach of "Cultural +" and "+ Culture" is expected to further stimulate industry growth and enhance cultural consumption [8]

Core Insights - The integration of culture into the economy is becoming a significant driver of economic development, with the cultural industry contributing 4.59% to China's GDP in 2023, nearing the 5% threshold for pillar industries [4] - The cultural sector is experiencing substantial growth, with projected revenue of 19.14 trillion yuan in 2024, marking a historical high [4] - The rise of cultural products and experiences is fostering a collaborative development across various industries, enhancing consumer engagement and market opportunities [5][6] Group 1: Cultural Products and Market Trends - Innovative cultural products are gaining popularity, with examples like the "Wukong" game boosting tourism in Shanxi and the "Nezha" movie leading to sold-out merchandise [2] - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and related cultural experiences [3] - The success of Chinese science fiction and mythology in both domestic and international markets is evident, with approximately 200 million active overseas users of Chinese online literature [3] Group 2: Cultural Industry Growth - The cultural industry is becoming a pillar in cities like Beijing and Hangzhou, where its value added to GDP exceeds 10% [4] - The cultural sector's revenue is projected to reach 19.14 trillion yuan in 2024, indicating robust growth and a significant contribution to the economy [4] Group 3: Cultural Integration with Other Industries - The "Cultural + Creative Products" trend is driving consumer interest, with products like the Palace Museum calendar selling over 8.5 million copies [5] - The "Cultural + Technology" approach is leading to immersive experiences through digital exhibitions and virtual museums, enhancing public engagement with history [6] - The "Cultural + Tourism" strategy is enriching travel experiences, with projects like "Impression Liu Sanjie" attracting large audiences [7]

Group 1 - The core viewpoint is that museums in China are innovating their cultural and creative products, moving beyond traditional replicas to interactive and immersive experiences that engage audiences [1][2] - The Shanghai Museum generated over 440 million RMB in revenue from cultural activities and derivative products during its Egyptian civilization exhibition, showcasing the financial potential of museum-led initiatives [1] - The Suzhou Museum aims to transform cultural heritage from mere exhibits to integral parts of daily life, achieving a projected revenue of 117 million RMB in 2024 through targeted product offerings [2] Group 2 - The evolution of museum cultural products has reached a 4.0 stage, integrating digital technology with physical items to create a multi-dimensional communication system that enhances audience participation [1] - Activities like "museums in the marketplace" are breaking physical boundaries, allowing cultural artifacts to enter everyday life and fostering a "perceptible cultural city" [2] - The importance of aligning cultural products with contemporary lifestyles and consumer emotions is emphasized, as they serve as representatives of personal values and ways of living in the era of personalized consumption [3]

Core Insights - The popularity of refrigerator magnets has surged, with some magnets now costing more than the refrigerators themselves, reflecting a growing trend in cultural and creative products [1][5] - Refrigerator magnets have become a new favorite among young people, serving as a medium for cultural expression and social interaction [5][9] Group 1: Cultural Significance - Many refrigerator magnets are designed with cultural elements and high aesthetic value, appealing to consumers' wallets, especially in museums where rich cultural products are offered [2][5] - The "Enamel Gourd" refrigerator magnet, inspired by a Qing Dynasty artifact, sold nearly 10,000 pieces within a month, showcasing the blend of traditional craftsmanship and modern creativity [4][5] - The "Fortune and Luck" gourd design carries positive connotations, making it a popular choice among consumers [4] Group 2: Market Trends - The 2024 cultural center development plan highlights the explosive growth of cultural and creative products, with popular items like the "Phoenix Crown" refrigerator magnet selling over one million units [5][6] - The trend indicates a strong interest among the younger generation in traditional Chinese culture, as they seek to connect with their heritage through these products [5][9] Group 3: Product Innovation - The success of refrigerator magnets is attributed to their unique cultural IPs, often derived from museum treasures, which prevents market homogenization [8] - Advances in technology and production techniques have led to more intricate designs and better materials, enhancing the appeal of these products [8] - Interactive features, such as augmented reality, allow consumers to engage with historical artifacts, making the experience more enjoyable and educational [8] Group 4: Consumer Behavior - Many consumers view refrigerator magnets as souvenirs that encapsulate joyful travel memories, and their moderate pricing aligns with the increased willingness to spend on emotional value [9] - The trend of visiting museums has become a common social activity among young people, positioning museums as hubs of creativity and cultural exchange [9]

Group 1 - The tourism industry in Beijing experienced significant growth during the National Day and Mid-Autumn Festival holiday, with a total of 25.094 million visitors and a total tourism expenditure of 31.65 billion yuan, representing year-on-year increases of 3.6% and 4.7% respectively [1] - Over 4,200 cultural and tourism events were held, and nearly 100 themed travel routes were launched, indicating a diverse range of activities to attract visitors [1] - The top ten tourist attractions included Tiananmen Square, Wangfujing, and the Summer Palace, highlighting the popularity of these destinations among visitors [1] Group 2 - The inbound tourism market showed rapid growth, with Beijing receiving 119,000 inbound tourists, a year-on-year increase of 48%, and generating 1.23 billion yuan in inbound tourist spending, up 54.1% [2] - The sales revenue from duty-free shops exceeded 22 million yuan, more than doubling compared to the previous year, showcasing the "China Tour" driving the "China Purchase" effect [2] - A total of 2,497 commercial performances were held, attracting approximately 670,000 attendees and generating ticket revenue of about 218 million yuan, a year-on-year increase of approximately 118% [2] Group 3 - The 9th China Traditional Opera Culture Week featured nearly 400 performances and related activities, attracting over 100,000 spectators, indicating strong interest in traditional arts [3] - The "Big Drama Watch Beijing" 2025 performance season showcased classic works such as "Thunderstorm" and "Peony Pavilion," reflecting the cultural richness of the event [3] - Outdoor music events flourished, creating a vibrant atmosphere for community engagement and cultural sharing [3]

Core Viewpoint - The museum sector in China is experiencing unprecedented growth and transformation, with a significant increase in the number of museums and public engagement, reflecting a deep cultural confidence and innovation in the industry [1][11]. Group 1: Growth and Development of Museums - By the end of 2024, there will be 7,046 registered museums in China, an increase of over 330 times since the founding of New China [1]. - 91.46% of museums are free to the public, with an expected 1.49 billion visitors in 2024, averaging more than one visit per person in China [1]. - The development of museums has become a vital part of showcasing national history and fostering national identity [2]. Group 2: Cultural Significance and Public Engagement - Museums serve as living embodiments of historical continuity, essential for understanding both ancient and modern China [2]. - The public's enthusiasm for museums has reached unprecedented levels, with innovative exhibitions and educational programs enhancing visitor experiences [1][5]. - The integration of cultural and tourism sectors has led to new trends, such as visiting museums during holidays and the popularity of museum-themed products [7]. Group 3: Innovation and Reform - The museum sector is undergoing significant reforms aimed at optimizing structure and enhancing functionality by 2025 [6]. - Technological advancements, such as digital preservation, are being utilized to share cultural heritage with a broader audience [8]. - The creative transformation of traditional culture within museums is fostering a vibrant and contemporary cultural landscape [9]. Group 4: International Engagement - Chinese museums are increasingly showcasing their cultural heritage on the global stage, with significant exhibitions planned for international audiences [10]. - The participation in international museum associations and hosting global events reflects China's commitment to cultural exchange and collaboration [10]. - The confidence and openness of Chinese museums contribute to the global dialogue on civilization and cultural understanding [10].

Group 1: Cultural and Technological Integration - The 2025 Beijing Cultural Forum focuses on the theme of "Cultural and Technological Integration," featuring over 800 guests from various sectors to discuss advancements in cultural heritage protection through digital technology [5][6]. - Digital technologies are increasingly applied in cultural heritage preservation, with examples including the successful digitalization of over 1 million artifacts at the Palace Museum and 500TB of data from the Dunhuang Academy [7][8]. - The integration of technology in cultural heritage is setting new standards globally, with China leading in innovative practices that combine technological advancements with cultural preservation [7][8]. Group 2: Cultural Industry Innovation - The forum introduced a creative cultural display area featuring over 600 cultural products, highlighting the growing popularity of traditional culture among younger demographics [9][10]. - The success of cultural products like the "Fengguan" refrigerator magnet, which sold over 1 million units, indicates a significant market trend towards innovative cultural merchandise [9][10]. - The rise of animated films in China, with box office hits exceeding 154 billion yuan, showcases the potential for cultural narratives to resonate globally [10]. Group 3: AI and Content Creation - AI is transforming content production in the cultural sector, moving from manual customization to intelligent mass production, enhancing storytelling and audiovisual expression [11][12]. - The rapid development of AI is enabling a new era where everyone can engage in directing and producing content, addressing the shortage of skilled talent in the film industry [12]. - The use of VR technology is enhancing audience engagement and facilitating the global dissemination of Chinese culture through immersive experiences [12]. Group 4: Cultural Exchange and Dialogue - The forum emphasizes the importance of cultural exchange, with activities designed to foster dialogue between Chinese and French filmmakers, celebrating the 120th anniversary of Chinese cinema [14][15]. - The concept of "mutual learning" is highlighted as essential for understanding and cooperation between different civilizations, with discussions on the balance between technology and humanities [15][16]. - The implementation of global civilization initiatives aims to promote a more harmonious world, reflecting China's commitment to respecting diversity and fostering dialogue [16].

Core Insights - The rise of "Guochao" (national trend) among young consumers reflects a strong wave of cultural consumption, with traditional Chinese elements becoming fashionable and widely accepted [1][2][3] - The Guochao economy is projected to reach a market size of over 30 trillion yuan by 2028, indicating significant growth potential [4][5] Group 1: Consumer Preferences - 51.8% of young consumers choose Guochao products to support domestic goods, while 46.2% value cultural connotation and 42.6% prioritize quality [1] - 78.9% of surveyed youth express a higher willingness to purchase products that incorporate Guochao elements [4] Group 2: Market Trends - The Guochao economy market size was 20,517.4 billion yuan in 2023, with a year-on-year growth of 9.44% [4] - The clothing and accessories market within Guochao is expected to exceed 2,200 billion yuan in 2024, with projections of reaching 2,500 billion yuan by 2025 [5] Group 3: Cultural Integration - Guochao products combine traditional cultural elements with modern design, creating a unique aesthetic that resonates with consumers [2][3] - Successful cultural innovation requires brands to maintain the essence of traditional culture while adapting it to contemporary expressions [3][7] Group 4: Global Expansion - The Guochao economy is not only thriving domestically but is also gaining recognition globally, with brands like Pop Mart successfully integrating traditional craftsmanship into their products [6] - The intersection of national soft power and market demand presents opportunities for Guochao products to serve as cultural ambassadors on the international stage [6][7]

Core Viewpoint - The 2025 Beijing Cultural Forum will be held on September 23-24, focusing on the theme of "Cultural and Technological Integration" and showcasing the latest achievements in cultural and creative industries [3][4]. Group 1: Event Overview - The forum will feature a special exhibition area for high-quality cultural and creative products, integrating display, experience, and consumption [3]. - The main exhibition area, titled "Beijing Cultural Creativity Shines, Blooming with New Rhythms of the Era," will showcase over 600 cultural and creative products from 80 enterprises and institutions [3][4]. Group 2: Exhibition Highlights - The exhibition will include various themed areas such as "Inheriting Culture, Innovating the Future," focusing on intangible cultural heritage and modern cultural integration [4]. - Notable products include the "Phoenix Crown" themed cultural products developed by major museums, with the Phoenix Crown refrigerator magnet achieving over 1 million sales and generating over 100 million yuan in revenue [5]. Group 3: Popular Products - Popular items at the exhibition include creative stationery and decorative magnets that combine design with cultural significance, many of which have sold out online [6]. - The exhibition will also feature a variety of cultural products from different sectors, including traditional crafts and modern IP toys, showcasing the diversity of the cultural creative industry [7]. Group 4: Technology Integration - The exhibition emphasizes the integration of innovative product development and the application of the latest technological achievements, highlighting Beijing's role as a national cultural and technological innovation center [9]. - Interactive experiences will include AI products and robotics, enhancing public engagement with cultural and technological fusion [9][11].