来源：中国新闻网 中新社北京12月17日电 (记者 应妮)从电影《哪吒之魔童闹海》打破全球动画电影票房纪录，到热门文 创凤冠冰箱贴累计销量突破200万件、初代藏品级薄荷色拉布布以108万元(人民币，下同)的高价完成竞 拍，2025年，丰富多元的IP形态向世界呈现了中国文化的新样貌。 7月19日，由中国国家博物馆文创品牌"国博衍艺"推出的木质凤冠冰箱贴上市一周年。当日，国博凤冠 冰箱贴的累计销量突破200万件。图为游客在北京国家博物馆选购凤冠文创产品。中新社记者 田雨昊 摄 国博文创负责人廖飞表示，凤冠冰箱贴的原型是古代中国展厅里的明孝端皇后的九龙九凤冠，也是中国 首批"禁止出国(境)展览文物"之一，具有极高的文化价值与稀缺性，"我们十分高兴地看到，观众们无论 是否买到冰箱贴，都一定要去看文物，通过文创让大家回归到对文物本体的关注"。中国文化和旅游部 部长孙业礼今年在提到这款凤冠冰箱贴时也说，民众对于文化和旅游消费的需求在不断升级，"如果说 过去是为了需要买单，现在主要是为心情买单"。 当地时间11月27日，第99届梅西百货感恩节大游行在美国纽约举行。图为风靡全球的LABUBU首次亮 相纽约感恩节大游行。中新社 ...

(年终特稿)出彩、出圈、出海，中国向世界呈现文化新样貌 中新社北京12月17日电 (记者 应妮)从电影《哪吒之魔童闹海》打破全球动画电影票房纪录，到热门文 创凤冠冰箱贴累计销量突破200万件、初代藏品级薄荷色拉布布以108万元(人民币，下同)的高价完成竞 拍，2025年，丰富多元的IP形态向世界呈现了中国文化的新样貌。 7月19日，由中国国家博物馆文创品牌"国博衍艺"推出的木质凤冠冰箱贴上市一周年。当日，国博 凤冠冰箱贴的累计销量突破200万件。图为游客在北京国家博物馆选购凤冠文创产品。 中新社记者 田 雨昊 摄 《哪吒之魔童闹海》令中国电影市场沸腾的景象如在眼前，其影响力之强劲，甚至令片中台词"助我破 鼎"入选2025年度十大网络流行语。 "为心情买单"更体现在潮玩拉布布的出圈、出海。这个龇着九颗尖牙的"丑萌"形象，2025年在全球引发 抢购热潮。 从蕾哈娜、麦当娜到贝克汉姆，众多欧美明星都曾被拍携带拉布布玩偶；拉布布主题店在泰国曼谷的商 场开业后，首日营业额突破1000万元人民币，刷新了泡泡玛特海外门店单日销售额纪录；美国纽约的泡 泡玛特门店外，凌晨有大批年轻人彻夜排队"蹲守"；英国伦敦牛津街的门店刚上新 ...

Core Insights - The cultural and creative industry (CCI) is experiencing significant growth, driven by unique cultural charm and creative design, appealing particularly to young consumers [2] - However, the industry faces challenges such as frequent infringement and counterfeiting, which hinder its healthy development [2][3] - Strengthening intellectual property (IP) protection is crucial for the sustainable growth of the CCI, as it is a vital sector within the IP protection landscape [3][4] Group 1: Industry Characteristics - CCI is not merely a "small commodity business" but a fusion of culture and economy, as well as high technology and modern services, characterized by rapid technological changes and high added value [2] - CCI products transform cultural relics from static history into interactive and tangible cultural experiences, fostering cultural confidence among the youth [2] Group 2: Challenges and Solutions - The CCI faces a "difficult to protect rights" dilemma, necessitating a multi-faceted approach to enhance IP protection [3] - Enforcement agencies should intensify efforts to combat infringement, while CCI enterprises must improve their IP awareness and maintain proper registration and reporting practices [3] - Supporting small and medium-sized enterprises (SMEs) in the CCI is essential, as they often lack funding and IP awareness; fostering markets for copyright transactions and technology services can enhance their innovation capabilities [3] Group 3: Technological Innovations - Implementing technological measures such as creating unique digital identities for each CCI product and utilizing AI systems for monitoring infringement can improve protection efficiency [3] - The application of anti-counterfeiting technologies like NFC chips and QR codes allows consumers to easily verify product authenticity [3] Group 4: Cultural Impact - Protecting IP is synonymous with safeguarding the spark of innovation, which is essential for stimulating cultural creativity across society [4] - Effectively addressing the challenges of infringement and rights protection will enable the CCI to thrive and contribute to the construction of a culturally strong nation [4]

Core Points - The successful inclusion of "Beijing Central Axis - A Masterpiece of China's Ideal Capital Order" in the UNESCO World Heritage List marks a significant milestone for cultural heritage in Beijing, serving as a starting point for urban development and cultural preservation [1][2] - The "14th Five-Year Plan" period is seen as a crucial time for enhancing the protection and transmission of historical and cultural heritage, with a focus on creating a national cultural heritage protection and utilization demonstration zone for the Central Axis [2][4] - The ongoing restoration and environmental improvement projects around the Central Axis have transformed it into a more pedestrian-friendly area, enhancing public engagement with historical sites [3][5] Group 1: Heritage Protection and Urban Development - The successful application for World Heritage status has led to increased public awareness and engagement with cultural relics, contributing to the overall urban renewal of Beijing [2][8] - The restoration of historical sites, such as the Sijiqing Temple and the expansion of the Xianong Altar, has significantly increased visitor numbers and public interest in cultural heritage [4][5] - The integration of modern technology in heritage monitoring and management is being prioritized, with new regulations and action plans established to ensure the ongoing protection of the Central Axis [6][7] Group 2: Technological Integration in Cultural Heritage - The Beijing Central Axis Heritage Protection Center has implemented advanced monitoring systems to track the condition of heritage sites, ensuring timely interventions for preservation [6][7] - The use of digital technologies, such as virtual reality and augmented reality, is being explored to enhance visitor experiences and engagement with cultural relics [10][12] - The development of a comprehensive digital resource base for immovable cultural relics is underway, aiming to improve research and public access to historical data [12][16] Group 3: Future Directions and Strategic Planning - The "15th Five-Year Plan" emphasizes the need for a systematic approach to cultural heritage protection, integrating urban planning with heritage management [2][7] - The establishment of a historical and cultural heritage protection and transmission system is set to guide future initiatives and policies in Beijing [15][16] - Ongoing archaeological projects aim to uncover and document the historical significance of Beijing as a capital city, contributing to a deeper understanding of its cultural evolution [14][16]

Core Insights - The cultural and creative industry in China is experiencing significant growth, with over 1.28 million existing companies and approximately 239,000 new registrations in 2025, indicating a positive outlook for the sector [8]. Group 1: Industry Development - The cultural and creative industry is becoming a new driving force for consumption, revitalizing traditional culture and meeting diverse consumer demands [8]. - Gansu Province is actively promoting cultural elements from Dunhuang, hosting design competitions, and supporting the growth of cultural enterprises, resulting in over 9,000 unique Dunhuang-themed products [7]. - The establishment of professional cooperatives in Shanxi Province has transformed the "Taiping Ball" into a cultural industry with an annual output value nearing 1 million yuan [9]. Group 2: Market Trends - The popularity of cultural products is rising, with items like the "Phoenix Crown fridge magnet" and blind boxes featuring animals from Nanjing Zoo becoming trendy among young consumers [8]. - The industry is characterized by a diverse range of products, including hand-crafted items like "Guochao mooncakes" in Zhejiang Province, showcasing the blend of tradition and modern creativity [9]. - The cultural consumption market is being invigorated by innovative products that incorporate traditional cultural elements, thus enhancing consumer engagement [8].

Core Insights - The cultural industry in China is increasingly integrating creative products into daily life, leading to significant market benefits and collaborative development across the industry [1][3][5] Group 1: Cultural Products and Market Impact - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and boosting related book sales [2] - The dance poetry drama "Just This Green" has performed over 800 shows, expanding into various media formats, showcasing the successful commercialization of stage art [2] - The cultural industry’s GDP contribution reached 4.59% in 2023, nearing the 5% threshold for pillar industries, with projected revenue of 19.14 trillion yuan in 2024 [3] Group 2: Cultural Integration and Innovation - The "Cultural + Creative Products" trend has led to a surge in cultural consumption, with products like the Palace Museum calendar selling over 8.5 million copies [5] - "Cultural + Technology" initiatives have produced immersive exhibitions and digital museums, enhancing public engagement with history [6] - "Cultural + Tourism" has enriched local tourism experiences, with projects like "Impression Liu Sanjie" attracting significant visitor numbers [7] Group 3: Broader Cultural Engagement - The integration of culture into sports events has increased tourism, with local cultural elements featured prominently in team branding and performances [7] - Urban renewal projects are transforming old industrial sites into cultural and recreational spaces, revitalizing local economies [7] - The dual approach of "Cultural +" and "+ Culture" is expected to further stimulate industry growth and enhance cultural consumption [8]

Core Insights - The integration of culture into the economy is becoming a significant driver of economic development, with the cultural industry contributing 4.59% to China's GDP in 2023, nearing the 5% threshold for pillar industries [4] - The cultural sector is experiencing substantial growth, with projected revenue of 19.14 trillion yuan in 2024, marking a historical high [4] - The rise of cultural products and experiences is fostering a collaborative development across various industries, enhancing consumer engagement and market opportunities [5][6] Group 1: Cultural Products and Market Trends - Innovative cultural products are gaining popularity, with examples like the "Wukong" game boosting tourism in Shanxi and the "Nezha" movie leading to sold-out merchandise [2] - The animated film "Chang'an 30,000 Miles" has generated over 1.82 billion yuan in box office revenue, sparking a renewed interest in Tang poetry and related cultural experiences [3] - The success of Chinese science fiction and mythology in both domestic and international markets is evident, with approximately 200 million active overseas users of Chinese online literature [3] Group 2: Cultural Industry Growth - The cultural industry is becoming a pillar in cities like Beijing and Hangzhou, where its value added to GDP exceeds 10% [4] - The cultural sector's revenue is projected to reach 19.14 trillion yuan in 2024, indicating robust growth and a significant contribution to the economy [4] Group 3: Cultural Integration with Other Industries - The "Cultural + Creative Products" trend is driving consumer interest, with products like the Palace Museum calendar selling over 8.5 million copies [5] - The "Cultural + Technology" approach is leading to immersive experiences through digital exhibitions and virtual museums, enhancing public engagement with history [6] - The "Cultural + Tourism" strategy is enriching travel experiences, with projects like "Impression Liu Sanjie" attracting large audiences [7]

Group 1 - The core viewpoint is that museums in China are innovating their cultural and creative products, moving beyond traditional replicas to interactive and immersive experiences that engage audiences [1][2] - The Shanghai Museum generated over 440 million RMB in revenue from cultural activities and derivative products during its Egyptian civilization exhibition, showcasing the financial potential of museum-led initiatives [1] - The Suzhou Museum aims to transform cultural heritage from mere exhibits to integral parts of daily life, achieving a projected revenue of 117 million RMB in 2024 through targeted product offerings [2] Group 2 - The evolution of museum cultural products has reached a 4.0 stage, integrating digital technology with physical items to create a multi-dimensional communication system that enhances audience participation [1] - Activities like "museums in the marketplace" are breaking physical boundaries, allowing cultural artifacts to enter everyday life and fostering a "perceptible cultural city" [2] - The importance of aligning cultural products with contemporary lifestyles and consumer emotions is emphasized, as they serve as representatives of personal values and ways of living in the era of personalized consumption [3]

Core Insights - The popularity of refrigerator magnets has surged, with some magnets now costing more than the refrigerators themselves, reflecting a growing trend in cultural and creative products [1][5] - Refrigerator magnets have become a new favorite among young people, serving as a medium for cultural expression and social interaction [5][9] Group 1: Cultural Significance - Many refrigerator magnets are designed with cultural elements and high aesthetic value, appealing to consumers' wallets, especially in museums where rich cultural products are offered [2][5] - The "Enamel Gourd" refrigerator magnet, inspired by a Qing Dynasty artifact, sold nearly 10,000 pieces within a month, showcasing the blend of traditional craftsmanship and modern creativity [4][5] - The "Fortune and Luck" gourd design carries positive connotations, making it a popular choice among consumers [4] Group 2: Market Trends - The 2024 cultural center development plan highlights the explosive growth of cultural and creative products, with popular items like the "Phoenix Crown" refrigerator magnet selling over one million units [5][6] - The trend indicates a strong interest among the younger generation in traditional Chinese culture, as they seek to connect with their heritage through these products [5][9] Group 3: Product Innovation - The success of refrigerator magnets is attributed to their unique cultural IPs, often derived from museum treasures, which prevents market homogenization [8] - Advances in technology and production techniques have led to more intricate designs and better materials, enhancing the appeal of these products [8] - Interactive features, such as augmented reality, allow consumers to engage with historical artifacts, making the experience more enjoyable and educational [8] Group 4: Consumer Behavior - Many consumers view refrigerator magnets as souvenirs that encapsulate joyful travel memories, and their moderate pricing aligns with the increased willingness to spend on emotional value [9] - The trend of visiting museums has become a common social activity among young people, positioning museums as hubs of creativity and cultural exchange [9]

Group 1 - The tourism industry in Beijing experienced significant growth during the National Day and Mid-Autumn Festival holiday, with a total of 25.094 million visitors and a total tourism expenditure of 31.65 billion yuan, representing year-on-year increases of 3.6% and 4.7% respectively [1] - Over 4,200 cultural and tourism events were held, and nearly 100 themed travel routes were launched, indicating a diverse range of activities to attract visitors [1] - The top ten tourist attractions included Tiananmen Square, Wangfujing, and the Summer Palace, highlighting the popularity of these destinations among visitors [1] Group 2 - The inbound tourism market showed rapid growth, with Beijing receiving 119,000 inbound tourists, a year-on-year increase of 48%, and generating 1.23 billion yuan in inbound tourist spending, up 54.1% [2] - The sales revenue from duty-free shops exceeded 22 million yuan, more than doubling compared to the previous year, showcasing the "China Tour" driving the "China Purchase" effect [2] - A total of 2,497 commercial performances were held, attracting approximately 670,000 attendees and generating ticket revenue of about 218 million yuan, a year-on-year increase of approximately 118% [2] Group 3 - The 9th China Traditional Opera Culture Week featured nearly 400 performances and related activities, attracting over 100,000 spectators, indicating strong interest in traditional arts [3] - The "Big Drama Watch Beijing" 2025 performance season showcased classic works such as "Thunderstorm" and "Peony Pavilion," reflecting the cultural richness of the event [3] - Outdoor music events flourished, creating a vibrant atmosphere for community engagement and cultural sharing [3]