2025年上半年，大方县举办系列文旅活动成效显著，带动大方消费市场持续升温。 大方县通过"奢香村市·实在大方"等16场特色活动拉动消费升级，创新融合非遗文化与旅游，推出非遗 年俗、美食年味和烟花秀、民俗竞技等项目，吸引游客约35万人次，实现旅游综合收入约3.67亿元。同 时，签约大方县奢香大酒店、奢香文体旅产业园等文旅项目框架协议，金额达51.44亿元，助推农文体 旅商融合，消费市场呈现"活动引领、多点开花"的复苏格局。此外，活动通过苗族跳花节、舞龙舞狮等 传统民俗，丰富消费场景，提升文旅市场影响力。 文旅融合释放消费新动能。品牌活动矩阵成型，高质量举办崔苏坝国际露营基地风筝季，围绕"赛动黔 景"主题，融合风筝文化、旅游观光、竞技赛事和娱乐体验，包括风筝比赛、航模飞行表演、夜间音乐 会、风筝季美食集市和篝火晚会，形成"文化+旅游+竞技+娱乐"的综合消费场景，吸引省内外200余名 选手参赛，配套滑草、卡丁车、房车营地等旅游设施，打造一站式体验，提升了大方县知名度和美誉 度，激发游客消费潜力。 "樱红洞天·果香猫场"采摘节以樱桃采摘为核心，结合极限运动和文化展演，涵盖家庭出游、樱桃采 摘、文艺演出、九洞天狂飙越野 ...

Group 1 - The core viewpoint of the news highlights the development of the Jin Niu District as a key area for industrial transformation and cultural tourism, with the completion of the China Huaxi Engineering Design and Construction Co., Ltd. headquarters marking a significant milestone [2][13] - The Jin Niu District is actively promoting the "Sichuan-Chongqing International Consumer Destination Action Plan (2025-2027)" to enhance market competitiveness and drive unique industrial development [2][13] - The district is focusing on integrating large-scale events and cultural tourism to boost local economic activity, with over 100 events held in the first half of the year generating over 3 billion yuan in related service industry revenue [4][5] Group 2 - The Jin Niu District is leveraging its unique venue resources, such as the Wuliangye Cultural and Sports Center, to create a "performance + cultural tourism" experience that attracts visitors and stimulates consumption [4][5] - The district is expanding its industrial boundaries with projects like the trendy cultural e-sports complex, aimed at attracting younger consumers and creating new consumption hotspots [5] - Jin Niu District is enhancing public parks by integrating interactive and educational experiences, such as the youth myopia prevention technology museum, to increase visitor engagement and spending [6][8] Group 3 - The district's strategy includes supporting existing enterprises while attracting new ones, exemplified by the establishment of the Huaxi Construction headquarters, which aims to create a collaborative industrial ecosystem [11][14] - Jin Niu District is implementing an "accelerator" model for technology and growth-oriented companies, with initiatives like the "One Billion Middle Stream" platform to help businesses overcome challenges [12] - The district's focus on enhancing the quality of life and business environment is evident in its tailored services for enterprises, which have successfully reduced financial pressures and facilitated smoother operations [14] Group 4 - The Jin Niu District's efforts in developing the "three major scenes" have resulted in significant revenue growth, with key enterprises experiencing a 10% increase in revenue and a 24% rise in tax contributions [15] - The district aims to deepen the integration of cultural tourism with commercial activities, enhancing the overall experience and driving economic growth [15][16] - Jin Niu District's initiatives reflect a broader trend in Chengdu, where various regions are exploring unique paths for industrial integration and consumer engagement, contributing to the city's goal of becoming an international consumer destination [16]