Group 1 - The China International Import Expo (CIIE) has seen participation from 170 companies and 27 institutions for the eighth consecutive year, with over 600 new exhibitors compared to the previous year, including first-time participants [1] - Bayer views CIIE as a platform that transforms exhibits into products and exhibitors into investors, allowing multinational companies to better understand the Chinese market and establish closer ties with local partners [1][2] - The Little Umbrella brand from New Zealand recognizes CIIE as an opportunity to find development prospects and connect with like-minded partners, gaining insights into the Chinese market [1][2] Group 2 - Over the past eight years, CIIE has expanded significantly, with a notable increase in the variety and complexity of exhibited products, enabling companies to engage in open collaboration and innovation tailored to the Chinese market [2] - Bayer plans to open an innovation center in Beijing Yizhuang, aiming to integrate more partners into its innovation ecosystem and convert cutting-edge innovations into products for Chinese customers [2] - The Little Umbrella brand emphasizes the importance of quickly and effectively deepening its presence in the Chinese market to provide high-quality products to Chinese consumers [2]