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西南五线城市,为何成了日本人快乐老家?
创业邦· 2025-07-08 09:12
以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 来源丨旅界( tourismzonenews ) 作者丨theodore熙少 图源丨abc news 说来你可能不信,最近 , 很多日本人对一座四川五线小城 ——雅安产生了浓厚 兴趣。 为什么? 答案 是 日本即将陷入 "0熊猫"危机,而他们都是熊猫的铁杆狂热粉丝 。 今年 6月28日,在日本和歌山县白浜冒险世界游乐园内的四只旅日大熊猫——良浜、彩浜、结 浜和枫浜启程返回中国 。 目前, 日本仅剩东京上野动物园的双胞胎熊猫 "晓晓"和"蕾蕾" ,而 这两只 大熊猫 归还期 限,也将在 2026年2月到来。 由此, 日本饲养的大熊猫数量,极有可能在 2026年归零。 熊猫就像一种国际 "精神慰藉"。当日本熊猫粉丝意识到再也看不到它们时,第一反应不是叹 气,而是直接飞到四川去追。 有 日本 人把这叫 "熊猫朝圣" ,四川 雅安 则 成了这场朝圣的心脏。 雅安当地人对这种现象一开始也挺惊讶:一座五线城市,凭什么把一群日本人吸引到这里? 结果原因简单又朴素:因为这里有从 东京 上野动物园归国的香香 所 居住的雅安碧峰峡基地。 ...
西南五线城市,为何成了日本人快乐老家?
Hu Xiu· 2025-07-04 00:28
Core Viewpoint - The article discusses the rising interest of Japanese tourists in Ya'an, a small city in Sichuan, due to the impending "0 panda" crisis in Japan, as they are passionate fans of giant pandas [2][5]. Group 1: Panda Tourism Trends - Japan is facing a potential decline in the number of giant pandas, with only two remaining in Ueno Zoo, which are set to return to China by February 2026 [4][5]. - Japanese panda enthusiasts are traveling to Sichuan to visit the Bifengxia Panda Base, where the panda Xiangxiang resides after returning from Japan [8][9]. - The number of travel groups from Japan to Sichuan has significantly increased, with reservations for 2025 already exceeding 180, compared to fewer than 50 groups last year [14][35]. Group 2: Cultural Significance of Pandas - Pandas have become a cultural phenomenon in Japan since their introduction in 1972, symbolizing a deep emotional connection for many Japanese people [24][25]. - The departure of Xiangxiang from Japan was widely covered in the media, highlighting the emotional attachment of fans [28][29]. - The panda has transformed into a "cross-national IP," prompting Japanese fans to visit China to check on their beloved animal [29]. Group 3: Travel Convenience and Infrastructure - The recent visa exemption policy has simplified travel for Japanese tourists, making spontaneous trips to see pandas feasible [30][34]. - Japanese tourists have found that traveling in Sichuan is more convenient than expected, with efficient transportation options available [38][39]. - The ease of travel has contributed to a surge in interest, with travel agencies reporting a 427% increase in orders for trips to China from Japan in late 2022 [35][36]. Group 4: Economic Impact on Local Tourism - The departure of pandas from Japanese zoos has led to a decline in tourism revenue for locations like Adventure World in Wakayama, which previously attracted over 65,000 visitors annually due to its pandas [43]. - Other countries are seeking to negotiate for pandas to boost their tourism, indicating the high demand for these animals [46]. - The influx of Japanese panda tourists presents a unique opportunity for Sichuan to enhance its tourism sector and attract visitors from other countries as well [52][54]. Group 5: Future Prospects - The article suggests that the trend of panda tourism will continue to grow, with potential visitors from Singapore, South Korea, and the U.S. expected to follow the Japanese tourists [53][60]. - The panda is described as a valuable cultural ambassador, contributing to both tourism and cultural exchange [56][58]. - Ya'an may become a significant destination for panda enthusiasts globally, reshaping the landscape of inbound tourism in China [60].