Core Viewpoint - The article discusses the rising interest of Japanese tourists in Ya'an, a small city in Sichuan, due to the impending "0 panda" crisis in Japan, as they are passionate fans of giant pandas [2][5]. Group 1: Panda Tourism Trends - Japan is facing a potential decline in the number of giant pandas, with only two remaining in Ueno Zoo, which are set to return to China by February 2026 [4][5]. - Japanese panda enthusiasts are traveling to Sichuan to visit the Bifengxia Panda Base, where the panda Xiangxiang resides after returning from Japan [8][9]. - The number of travel groups from Japan to Sichuan has significantly increased, with reservations for 2025 already exceeding 180, compared to fewer than 50 groups last year [14][35]. Group 2: Cultural Significance of Pandas - Pandas have become a cultural phenomenon in Japan since their introduction in 1972, symbolizing a deep emotional connection for many Japanese people [24][25]. - The departure of Xiangxiang from Japan was widely covered in the media, highlighting the emotional attachment of fans [28][29]. - The panda has transformed into a "cross-national IP," prompting Japanese fans to visit China to check on their beloved animal [29]. Group 3: Travel Convenience and Infrastructure - The recent visa exemption policy has simplified travel for Japanese tourists, making spontaneous trips to see pandas feasible [30][34]. - Japanese tourists have found that traveling in Sichuan is more convenient than expected, with efficient transportation options available [38][39]. - The ease of travel has contributed to a surge in interest, with travel agencies reporting a 427% increase in orders for trips to China from Japan in late 2022 [35][36]. Group 4: Economic Impact on Local Tourism - The departure of pandas from Japanese zoos has led to a decline in tourism revenue for locations like Adventure World in Wakayama, which previously attracted over 65,000 visitors annually due to its pandas [43]. - Other countries are seeking to negotiate for pandas to boost their tourism, indicating the high demand for these animals [46]. - The influx of Japanese panda tourists presents a unique opportunity for Sichuan to enhance its tourism sector and attract visitors from other countries as well [52][54]. Group 5: Future Prospects - The article suggests that the trend of panda tourism will continue to grow, with potential visitors from Singapore, South Korea, and the U.S. expected to follow the Japanese tourists [53][60]. - The panda is described as a valuable cultural ambassador, contributing to both tourism and cultural exchange [56][58]. - Ya'an may become a significant destination for panda enthusiasts globally, reshaping the landscape of inbound tourism in China [60].

6月18日，中共四川省委举行新闻发布会，介绍和解读四川省委十二届七次全会精神。记者从发布会上 获悉，四川今年将引入首店1000家以上，举办首发、首展等活动2000场以上。 随着240小时过境免签政策的落地，四川入境游迎来蓬勃发展。今年以来，仅成都航空口岸入境外国人 就达33.3万人次、增长59.9%，全省退税销售额、办理退税额均增长200%以上。 在世运会期间，将设立四川特色产品展示展销馆、特色产品市集，开展"活力世运·乐购天府"系列活 动。四川还将加快培育一批必逛、必购的好街好店，扩大"即买即退"试点政策覆盖面，推动离境退税扩 商店、增品类、优服务，特别是增加四川的老字号、非遗、地理标志等国货潮品，让大家把四川带回 家，让四川品牌走向全世界。 惠朝旭表示，四川将兼顾各类经营主体，分类开展帮扶支持。一方面，培育壮大商贸和文旅融合的经营 主体，支持企业品牌化、规模化发展。另一方面，支持个体经营户发展，实施"百品千店"天府烟火小店 提升计划，用3年时间精心培育1500家以上烟火小店，用小店经济点亮四川安逸生活的"百城烟火"。 （赵俊峰 彭超） 据惠朝旭介绍，四川将顺应市场需求，丰富消费供给，针对不同消费群体推出丰 ...