跨境教育套利
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中产养娃“销金窟”,又涨价了
Hu Xiu· 2025-09-22 02:57
Core Insights - The rising costs of international schools in China are causing middle-class parents to reconsider their investment in education, as the perceived value of such education is being challenged by the reality of low salaries for returnees [2][4][9] - Despite the increasing tuition fees, international schools continue to raise prices, citing the need to maintain quality education, which exacerbates educational inequality [10][24][33] Tuition Increases - Many international schools in major cities like Beijing and Shanghai have announced significant tuition hikes, with some schools increasing fees by as much as 35% [11][15] - For instance, the tuition for the prestigious Dulwich College in Shanghai has reached approximately RMB 399,750, while Beijing's Keystone Academy has seen costs exceed RMB 430,000 when including additional fees [12][13] Additional Costs - The overall financial burden on families extends beyond tuition, including costs for meals, uniforms, extracurricular activities, and transportation, which can add tens of thousands of RMB annually [16][17][21] - The total cost for a middle-class family to support a child in an international school can easily exceed several hundred thousand RMB, especially for families with multiple children [22][21] Market Dynamics - The international school sector has been experiencing a trend of rising tuition fees for several years, driven by operational costs and the need for schools to remain financially viable [15][28][31] - The average profit margin for international schools was reported to be between 15% and 20%, indicating a challenging financial landscape where schools must manage costs effectively to remain sustainable [30] Educational Value Perception - The perception of international education is shifting, with parents questioning the return on investment as the job market for returnees becomes increasingly competitive and salaries stagnate [4][46] - The once-coveted international degrees are losing their value as more students graduate from overseas institutions, leading to a saturation of the job market [42][44] Future Trends - As educational costs rise, families are faced with a choice between returning to mainstream domestic education or investing heavily in prestigious international institutions [47][48] - The current economic climate is prompting a more cautious approach to educational spending among middle-class families, reflecting broader trends in consumer behavior [50][51]