Workflow
跨境游3小时航程圈
icon
Search documents
端午遇上儿童节,3小时航程跨境游受欢迎
第一财经· 2025-05-30 03:41
Core Viewpoint - The Dragon Boat Festival travel market is experiencing steady growth, with a significant emphasis on local and surrounding travel, as well as family-oriented trips due to the overlap with Children's Day [1][5]. Group 1: Travel Trends - Domestic local and surrounding travel accounts for 50% of the market, with a notable increase in bookings for micro-vacations, summer escapes, and cultural experiences [1][3]. - Bookings for surrounding travel during the Dragon Boat Festival have increased by 23% year-on-year, with popular destinations including Beijing, Shanghai, and Chengdu [3]. - The search interest for cultural experiences related to the Dragon Boat Festival has surged by 50% compared to last year, with specific activities like dragon boat racing and zongzi making a significant impact on travel choices [4]. Group 2: Family Travel - The overlap of the Dragon Boat Festival with Children's Day has led to a rise in family travel, with 35% of travel orders on Ctrip being from parent-child families, and hotel searches for family accommodations increasing by 45% [6]. - Multi-child family travel is emerging as a new trend, with significant growth in bookings for family rooms and twin-bed rooms, increasing by 51% and 42% respectively [6][7]. Group 3: International Travel - The gradual implementation of visa-free policies is positively impacting both outbound and inbound tourism, with Thailand being a prime example of this trend [8]. - The number of Chinese tourists visiting Thailand is projected to reach 6.73 million in 2024, marking a 91.7% increase year-on-year [8]. - Inbound tourism searches for hotels in China have doubled, indicating a strong appeal for international visitors, with top source countries including Malaysia, South Korea, and the United States [9].